Elizabeth Santoro work email
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Elizabeth Santoro personal email
Solutions-oriented, collaborative product manager with experience in launching 0-1 products, managing projects from concept to execution, building cross-functional relationships to align goals, and identifying paths to scale for projects. For example, I gained recognition from leaders by launching a safety feature alert badge to assist first responders affected by Hurricane Florence. Being part of a solution to improve people’s lives is why I entered product management. I’m excited to grow my career through leading a product area and growing product teams.
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Product ManagerFacebook Jul 2021 - Present- Defined global rollout strategy/success metrics for company-wide identity product, including feature requirements across milestones in collaboration with other product teams, leadership, privacy/legal/policy, and core cross-functional product team - Increased 32% creation conversion and 171% connections made by A/B testing new features to the onboarding funnel- Increased 3-4.5% product’s daily, weekly, and monthly users by A/B testing re-engagement notifications, improving time spent - Improved 1.5-2.2X product’s upsell CTR by testing different value props with content strategy, engineering, and data science- Identified dependencies outside of team and collaborated with other product managers to align on shared roadmaps/milestones -
Product Manager, RotationalFacebook Jan 2020 - Jul 2021- Identified opportunity to increase 174% more lead generations by running an opportunity sizing experiment on lead ads- Drove topline impact to daily watch time hours by shipping a 0-1 video chaining feature to Facebook’s fullscreen player- Ran A/B tests to optimize feature performance, increasing fullscreen watch time +6.5%- Prioritized top three use cases and delivered end-to-end prototype of text recognition and understanding services, demonstrating technical capabilities and improvements needed prior to shipping on Meta’s AR hardware
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Product Marketing Manager - Video ProductsFacebook Sep 2019 - Jan 2020
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Associate Product Marketing Manager At Facebook - Video ProductsFacebook Oct 2018 - Sep 2019- Drove over 5K creates and activated 3K new groups to trial product and grow the number of high-quality creators as part 6+ campaigns I managed across 4 teams and analyzed success metrics with data scientists- Partnered with engineering to test 3 new product entry points for saved video content that reached over 31 million users- Led an experiment to 5% of the public to test in-product education for our co-watching feature, Watch Party
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Associate Product Marketing Manager - News ProductsFacebook Sep 2017 - Sep 2018- Product marketing lead for local news product, Today In, which started in 6 cities and reached over 6K cities- Led cross-functional alignment for 14 launches, including Today In’s expansion to more cities, introducing two new local news badges (Breaking News Badge to Today In cities and Local Alert Badge), and launching globally a local news ranking change- Planned product development with engineering and product design for the Local Alerts Badge to expand from 8 to 112 partners - Informed features to prioritize for the Local Alerts Badge by running consumer focus groups with User Experience Research
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Medill School Of Journalism StudentNorthwestern University Sep 2013 - Jun 2017Evanston, Il, Us -
Communications AssistantNorthwestern University Feb 2016 - Dec 2016Evanston, Il, Us- Coordinated communications for annual event, “Take Our Daughters & Sons to Work Day,” serving over 300 participants- Produced webpage, articles and emails to publicize this event to Northwestern staff
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Clerical AssistantNorthwestern University Sep 2013 - Jan 2016Evanston, Il, Us- Input billings and expense reports into Microsoft Excel spreadsheets to check balanced reports
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Editoral InternHealthline Media Jan 2017 - Mar 2017New York, Ny, Us- Edited ~30 lifestyle and clinical articles and wrote 11 lifestyle health pieces- Managed freelance writers and stories from pitch to production- Edited and coded in HTML published articles for SEO improvement and within 4 days saw 15% traffic increase -
Planning InternIntouch Solutions Jun 2016 - Aug 2016Overland Park, Ks, Us- Researched three diseases and led presentations to guide brainstorms for product ideas- Utilized databases MRI and Kantar and video interviews to research target markets and develop insights - Brainstormed and developed with an eight-person intern team a new product to promote treatment adherence in Juvenile Idiopathic Arthritis patients with a one month deadline -
Managing EditorNorth By Northwestern Dec 2015 - Mar 2016Evanston, Il, Us- Edited 6-10 stories per week and supervised with management department a weekly 20+ story budget- Mentored 30+ person staff and section editors on executing stories and projects on deadline -
InternCalkins Media Incorporated Jun 2015 - Aug 2015- Pitched a leading stories and wrote a top story with over 7,000 views- Researched and wrote web stories about local businesses and government- Produced packages and news blocks using Aurora about local news for our target audience- Communicated and scheduled interviews with public officials for stories -
Contributing WriterUsa Today 10Best Mar 2015 - Jun 2015- Wrote lifestyle and travel listicles about for the areas Evanston and Chicago.http://www.10best.com/local-experts/elizabeth-santoro/
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Features EditorNorth By Northwestern Sep 2013 - Jun 2015Evanston, Il, Us- Managed section-wide projects and meetings with 10+ staff writers- Planned out story budget to ensure a 2-3 weekly quota of published stories- Collaborated with Interactive and Photo teams to maximize story engagement- Wrote features and short pieces
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Online Assistant Features EditorNorth By Northwestern Sep 2014 - Dec 2014Evanston, Il, Us- Assisted Features editor with editing articles and other tasks- Wrote features and short pieces
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Editorial InternNewbeauty/Sandow Jul 2014 - Sep 2014- Wrote online content and researched facts and trends, e.g. Big Beauty Words- Communicated with businesses in the industry about latest products and PR material
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Intern ReporterTallahassee Senior Center Jun 2012 - Jun 2013- Wrote for citywide newsletter- Co-authored lead story and managed blog- Conducted in-depth research about building’s history
Elizabeth Santoro Skills
Elizabeth Santoro Education Details
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Northwestern UniversityJournalism -
Maclay SchoolHigh School Diploma
Frequently Asked Questions about Elizabeth Santoro
What company does Elizabeth Santoro work for?
Elizabeth Santoro works for Facebook
What is Elizabeth Santoro's role at the current company?
Elizabeth Santoro's current role is Product Manager, Meta.
What is Elizabeth Santoro's email address?
Elizabeth Santoro's email address is es****@****ook.com
What schools did Elizabeth Santoro attend?
Elizabeth Santoro attended Northwestern University, Maclay School.
What are some of Elizabeth Santoro's interests?
Elizabeth Santoro has interest in Children.
What skills is Elizabeth Santoro known for?
Elizabeth Santoro has skills like Editing, Microsoft Office, Powerpoint, Team Management, Social Media, Writing, Photoshop, Public Speaking, Video Editing, Videography, Editorial, Journalism.
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