Rafael Santoro Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Rj, Br

Niterói, Rio De Janeiro, Brazil

Acted as project manager and one of the leaders in a Digital Transformation project and E-commerce Development for an established company with 20+ years in the market that did not have a digital presence.PROJECT:Digital Transformation and E-commerce DevelopmentKEY-ACHIEVEMENT:• Increased client's revenue after the Digital Transformation project and Ecommerce Development (by 60% in 2021, and 40% in 2022);• Recruited, selected, and managed the client's new digital department team with 5 members;• Established the client's online presence across different channels, such as Instagram, Facebook, Google My Business, and the institutional website;• Ensured consistency in tone of voice and visual appeal across social media, e-mail, WhatsApp, institutional website, and e-commerce.RESPONSIBILITIES:• Prioritize new projects and features based on impact and alignment with the client's short and long-term goals and strategy;• Recognize when to escalate issues that have business implications and manage these with partners and team;• Lead and execute day-to-day marketing and creative activities to ensure seamless execution and workflow management in cross-functional projects;• Define execution plan and approach based on project scope, the expected timeline, and available budget/resources;

Rio De Janeiro, Brazil

Provided social media services and produced content for a retail store (which later invited me to help develop its e-commerce and manage its content efforts) and an Italian restaurant in Rio de Janeiro.KEY-ACHIEVEMENT:• Increased client's social media engagement by 34%;• Established and strengthened the brands’ online presence on social media.RESPONSIBILITIES:• Develop and execute the brands’ social media strategy;• Ensure that social activity drives toward the agreed marketing and strategies;• Take the lead in the development and execution of the brands’ social media presence, based on agreed strategies and targets;• Manage and moderate all content on the social media channels (Instagram and Facebook);• Implement best practices across channels (hashtag, tagging, and posting strategies);• Manage the day-to-day administration of each of the clients’ social media channels, including the sharing of content and community management;• Proactively engage with and build community, creating a true 2-way dialogue with customers;• Report on channel performance and make strategic recommendations for content optimization;• Support marketing operations and social teams with the daily intake, evaluation, prioritization, coordination, and management, including project scoping through production, and completion;• Lead social projects from initiation to internal approval and project delivery/ launch;• Lead and execute day-to-day marketing and creative activities;• Measure and report the performance of digital campaigns, with insights for improvement.

Niterói, Rio De Janeiro, Brazil

KEY-ACHIEVEMENT:• Established a new customer service process, which optimized the team's efforts and improved customer experience. RESPONSIBILITIES:• Built and nurtured solid relationships with key clients and stakeholders; • Worked closely with the centralized trading divisions, buying divisions, and planning teams;• Ensured an effective sales strategy was devised and implemented;• Proactively pitched strategic ideas and opportunities to crucial clients;• Played a role in client entertainment and relationship building.

Graduate Degree, Human Sciences: History, Philosophy And Sociology

Mba | Business Management, Entrepreneurship And Marketing, Business Administration And Management, General

Bachelor'S Degree, Business Management, Business Administration And Management, General