✓Developed a comprehensive 360º vision of the digital advertising landscape, encompassing both biddable and non-biddable media, to recommend the best medium/channel for each specific client need✓Collaborated closely with brands, client leaders, and other GroupM expertise areas to create strategic responses to briefs from existing clients and new business processes✓Analyzed data to extract relevant and impactful insights, transforming complex information into actionable strategies✓Converted insights into strategic vectors that guided creative ideas and implementation solutions✓Ensured alignment of various departments with the defined strategic vision and direction✓Presented conclusions and strategic recommendations to clients, management, and other GroupM areas, ensuring clear communication and effective implementation✓Provided training to new team members, enhancing overall team expertise and performance

✓Acquired a detailed understanding of campaign lifecycle and tracking/measurement tools while mastering internal systems, tools, and processes✓Developed full proficiency in using several digital advertising platforms, including Google, Meta, TikTok, Microsoft, Apple, and others✓Set up and managed campaigns, placements, and creative assets using various campaign management systems and 3rd party ad serving partners✓Monitored campaign delivery, ensuring campaigns ran as expected and met targeting objectives✓Acted as a liaison with Agency Account Management teams to ensure timely launches and accurate campaign implementation, addressing any questions or issues that occurred✓Gained experience in trafficking, handling simple creative setups such as standard desktop display, mobile, and 1x1 tracking✓Supported senior team members on complex campaign setups and various projects, contributing to overall team success and campaign effectiveness

✓ Researched clients, their competitors, and target audiences✓ Analysed markets and products/services to be advertised✓ Collaborated with other copywriters to brainstorm and develop marketing materials✓ Wrote clear, original, and error-free content for a newsletter✓ Interpreted technical information and turned it into persuasive copy concepts✓ Proposed creative copy concepts in an engaging way for clients on social media✓ Collected video bank examples to produce a mockup for a TV commercial✓ Collaborated on the recording of radio spots and a TV commercial✓ Provided the creative team with clearly defined briefs✓ Communicated with colleagues within the agency in the process of developing new campaigns✓ Gained a comprehensive context for advertising strategies by analysing a range of information

✓ Loaded, transported, and delivered food to clients in a safe, timely manner✓ Reviewed orders to ensure that these were complete and the customer was satisfied✓ Provided excellent customer service by answering questions and handling complaints from clients✓ Maintained a safe driving record while making sure food was still warm when delivered✓ Followed time schedules in a responsible way

✓ Led team of 5 bartenders✓ Dealt with customer feedback and provided adequate solutions to customer complaints✓ Created a positive work environment for staff and made sure they were well trained✓ Monitored inventory of beverages to ensure adequate stock✓ Designed a welcoming environment for customers✓ Worked under time pressure

✓ Interacted with customers from all over the world✓ Took orders and served drinks✓ Prepared all kinds of cocktails✓ Planned and presented bar menu✓ Constantly replenished bar inventory✓ Nurtured an excellent customer experience

✓ Created brand awareness✓ Built product knowledge and delivered this knowledge in engaging ways✓ Set up attractive product displays and promotional booths✓ Delivered presentations to customers✓ Engaged in meaningful interactions and built good relationships with customers✓ Distributed samples and provided feedback for improvement to my superiors✓ Provided guidance on product selection