Build and own client relationships with media and analytics stakeholders, and influence investment and measurement decisions based on risks and impact to their business.Lead client-specific Measurement Plans that define roadmap to improve client’s measurement and attribution maturity based on client’s biggest measurement and attribution gaps.Advise clients on experiments to demonstrate the impact of Google media (value of search, etc.) and design analyses that uncover growth opportunities using products, market data, and platforms to improve media performance.

Manage multidisciplinary team of 4 analysts.Lead the personalization strategy and execution with stakeholders. Customer-focused campaign optimization.Interface with Global Tech CRM area to guarantee technical improvements and new CRM features. Development of segmentation strategy and relationship.A/B test and experimentation with a focus on conversion and retention.Generate tangible results.Tools: Sales Force Marketing Cloud, Tableau, Jira and Data Studio.

Loyalty Program Lifecycle Management - Brazil and Hispanic Countries.Integrated Communication Plan ManagementDefine consumer journeys based on segmentations and client behaviors to enhance effectiveness through improved creative and relevance of CRM.Conduct analyzes and reports in order to assess the performance of the campaign and monitor CRM KPIs, including open rates, conversions and lifetime value.Responsible for adapting the general data protection regulation (LGPD / GDPR) to services in the Loyalty area.Work with the marketing team to ensure effective end-to-end delivery of CRM campaigns across email, SMS and push.Ensure communications are customer-centric and insight driven.Online and Offline strategy for both prospects and clients taking guidance from Global campaign guidelines and client journey program.Lead on the development of CRM for local initiatives.Work with other divisions to ensure alignment on data usage, collaborating to ensure rules around data cleansing and hierarchy align to business needs and to GDPR Rules.Work with Global team (in Paris) to provide relevant and effective communications personalization.Co-working with sales and other teams to ensure ongoing data capture and its quality in a secure way and that delivers value to our clients.Team: 2 analystsTools: Adobe Campaign, TinyClues, Abe, Access, SalesForce, Power Bi, IBM Cognos.Learning: SQL

Market research.Insights.Competitive intelligence.Benchmark.Big Data and Data Mining (crossover data from multiple sources).Branded Content and Audience BuildingSupervision of traineesTools: Power Bi, Google Data Studio, Adobe Analytics, Google Analytics, Google DFP, Similar Web, MindMiners, Facebook Insights.

I actively participated in the process of planning, implementing and operating the Printed Results Distribution (PRD) for the Rio2016 Olympic and Paralympic Games and test events, following the specifications agreed with the IOC and its partners. I worked with the main PRD clients (press, sports, TV stations, etc.) and with several functional areas, including TOP sponsors (Atos and Omega), seeking to maintain a good relationship and to meet the agreed service levels. Coordinating activities and planning work shifts for about 900 volunteers required for the PRD operations of the Rio 2016 Test, Olympic and Paralympic Games. I was part of the team that was sent to the competition venues with the highest demand to supervise and support PRD operations during the Games and test events.

Generation of insights with information from the digital market. Monitoring of the competitors, analyzing the best practice and benchmarkPresentation of the monthly report with the online results for shareholdersTools: Google Analytics, comScore and IBOPE.

International experience working as a Room Service attendant in Mariner of the Seas vessel for almost a year. I have lived with more than 65 nationalities and visited more than 20 countries.This experience helped me to understand the importance of working in a diverse team.