Santosh Kumar Potnuru Email & Phone Number

Visakhapatnam, Andhra Pradesh, India

Hyderabad, Telangana

Hyderabad, Telangana, India

Responsible for design and development of web analytics and data analytics solutions for the Digital Marketing team using Adobe Analytics, Adobe Audience ManagerDeveloped customer profile data analytics reports using Adobe Analytics data, Audience Manager Implemented and tracked end to end visitor journey using Adobe Analytics Executed DTM to Adobe Launch migration for tags conversion from DTM to Launch. Developed Traits, Segments in Adobe Audience Manager to create new audience segments as per campaign team requirementsExpertise in implementing Web Analytics and Mobile Analytics using Adobe Analytics working with Mobile SDK, custom variables (eVars, s.Props, s.Events) to track online engagement.Work with the developers to understand the site implementation and to build the digital data layer (DDL) using the DOM object and metadata on the pageResponsible for performing Site Catalyst admin activities including but not limited to user management, saint classifications (uploads and rules builder), processing rules, Dashboards, Segment creation, defining eVars, props and events serialization. Performed A/B testing and Multi-variant testing using Adobe Target for sites and campaigns to increase conversion rates and maximize user experienceMapped second-party data from Adobe Audience Manager and first-party customer data from Adobe Analytics to load into target reporting DB Integrated and Implemented Adobe Target solution for both page to page navigation application and single-page applications.Extensive usage of Analysis workspace, report builder, Datawarehouse, AdHoc Analysis to build simple to complex reports and to schedule the timely delivery of required reports used for monitoring the website/campaign performance Perform QA for the tags implemented and validate the data flow to Adobe Analytics, DoubleClick campaign manager and Facebook reports using their reporting interface as well as Charles debugging proxy

Hyderabad Area, India

Hyderabad Area, India

Gathering the requirements and creating Solution Design Document for the entire implementation. Creating data layer design document and working closely with development team for the sameCreating the Technical Specification Document and explained the whole integrationCreating the Web Properties, installed Site Catalyst tool on Adobe DTM and Worked with the developer in placing the satellite tag on the websiteIntegrated Adobe Context Hub Tool and used to resolve the issue with delay in data layer load.Creating custom load and event based rules, implementing custom extensions and plugins through DTM (TMS) to pullover identifiers & user interactions from website and map the data to Site Catalyst for reporting and analysis.Integrated the Gensis data connection between Site Catalyst and Adobe campaign manager to pull the data.Implementing Third Party Pixels like Double click flood light tags, Universal Analytics tag, Facebook marketing tags via Dynamic tag managerTesting every implementation with necessary debuggers and creating document for all test cases.Naming and Enablement of analytics variables in Site Catalyst tool.Demonstration of Reports creation in Site Catalyst and clarifying the queries to stake holders.

Chennai

Understanding the requirements and defining KPIs to meet KBRsWorking closely with Onsite Counterpart in understanding the E-business requirements objective from Web Analytics measurement from Stakeholder to provide them with the analytics solutionsCreating Solution Design Document for the entire implementation. Creating the Web Properties, installed Site Catalyst tool on Adobe DTM and Worked with the developer in placing the satellite tag on the websiteCreating custom load and event based rules, implementing custom extensions and plugins through DTM (TMS) to pullover identifiers & user interactions from website and map the data to Site Catalyst for reporting and analysis.Testing every implementation with necessary debuggers and creating document for all test cases.Naming and Enablement of analytics variables in Site Catalyst tool.Demonstration of Reports creation in Site Catalyst and clarifying the queries to stake holders.Creating detail documentation of User Manual for technical and non-technical users for understanding and creation of reports in Site Catalyst.

Bachelor Of Technology - Btech

Board Of Intermediate Education, Mathematics, Physics And Chemistry

Board Of Secondary Education