I have the ability to simplify the most complicated content into a customer freindly language...& that is the need of the hour in branding & marketing communications! I started my career as a sales representative with Cipla Asthma care & was very much fascinated with the product managers profile. In 4 years I reached up the ladder of being a product manager & handled various pharmaceutical segments & specialties much better than the expectations of the profile. One fine day a call changed my profile. And I shifted from pharmaceuticals to healthcare and of course from the platform of close door communications to an open arena of ATL, BTL & Digital activities. I always believe in doing things differently & I got the right opportunity & the right platform to do it. And then the list of deliverable's went on & on...- Responsible for expertise promotion & practice establishment of more than 100 full time doctors across all hospitals & generate potential leads for OPD.- Understanding the consumer behaviour & conceptualizing creative communications for healthcare products & services in B2B & B2C format- Conceptualising 360 degree media plan for campaigns & major communications which includes print (starting from leaflet to newspaper advt, magazines, periodicals, posters), ATL (hoardings, gantries, railway premises, society area, bus shelters, street light signages) & radio - Ensuring smooth implementation of creative campaigns & BTL activities like Live surgical workshops, patient engagement programs, Wockathon/ Cyclothon, World Heart Day activities, Corporates/ doctor networking get-togethers within the budgets of the organization. - Designing important product & infrastructure communication co-laterals in the form of brochures, knowledge leafs, tablet communications, specialty services videos for the sales team. - Monitoring & ensuring smooth implementation of branding activities across all hospitals as per the budgetary allocations. - Ensuring integrated brand/ service communications across all mediums like social media, website, hoardings, newspaper, radio, in-house branding.