Santosh Kumar Dash Email and Phone Number
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Marketing Strategy Lead | Product Management | Brand Management | Business DevelopmentA Marketing and Product Management professional with over 14+ years of experience in designing effective strategies to launch products and brands. Establishing and managing path-breaking products (vaccines, infertility hormones, nutraceuticals) and maximizing revenue generation.My flexibility and perseverance have helped me to learn and implement strategies with ease. Leveraging my innovative approach, I have developed valuable marketing analysis and implemented creative planning leading to enhanced sales.An optimistic approach and second-order thinking has always made me a reliable person for my seniors and colleagues when they wanted to achieve effective solutions on: - Formulating and executing business strategies- Pushing Team beyond expectations- Building brands- Delivering innovative campaigns- Ensuring successful launch of new products- Boosting corporate image through effective PR managementWith over a decade of professional exposure in marketing, product management, brand management and business development, I have developed a result oriented approach and am proficient at analyzing processes and systems, institutionalizing operations and ensuring seamless implementation. Adept at liaising with cross-cultural & cross-functional stakeholders and negotiating effectively for win-win scenarios resulting in profitability. With a passion for helping team members, I can easily guide them on the optimal path to achieve their professional goals. I can drive a team-focused culture and develop team capabilities through mentoring, training, and implementing best practices.I am committed to a fervent desire to exceed targets and provide strong bottom line value, reinvigorated by the maxim that within every problem, there lies an opportunity.
Indian Immunologicals Limited
View- Website:
- indimmune.com
- Employees:
- 1862
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Head Product Management Team And Business ExcellenceIndian Immunologicals LimitedHyderabad, In -
Head Product Management Team & Business ExcellenceIndian Immunologicals Limited Apr 2023 - PresentHyderabad, Telangana, India -
Chief Manager, Head - Product Management TeamIndian Immunologicals Limited Apr 2022 - Mar 2023Hyderabad, Telangana, India -
Sr Manager, Head - Product Management TeamIndian Immunologicals Limited Apr 2019 - Mar 2022Hyderabad, Telangana, IndiaResponsible for defining and executing strategic initiatives for driving business for India & Nepal; the portfolio includes vaccines, hormones to manage infertility, dietary and nutraceutical segment; Handling a wide-spread customer base Doctors, chemists and distributors; Monitor/track the monthly performance of brands and budgets; plan and implement new product introductions. -
Product ManagerIndian Immunologicals Limited Apr 2016 - Nov 2018Hyderabad, Telangana, IndiaIdentifying opportunities, conceptualized strategies and establishing business for Vaccine, Infertility, gynecology and nutraceutical segments; Handled a wide spread customer base of Doctors, chemists and distributors. -
Manager Crm, Csr & Corp. Comm.Indian Immunologicals Limited Apr 2015 - Apr 2016Hyderabad Area, India- Planning and delivering CRM strategies to ensure customer retention and customer loyalty.- Engaging top customers by conducting Mega Events/Technical Seminar/ Knowledge Up gradation /Skill up gradation/Online Seminar/Scientific Magazines.- Deciding on the CRM platform structure and architecture, ensuring it captures all required information at key points in the customer life cycle.- Customer Journey Mapping - analyzing touch points with the organisation and maximizing commercial opportunities.- Managing customer queries and complaint efficiently to improve customer satisfaction.- Implementing strategies to manage churn/customer attrition.- Working closely with all departments to ensure the CRM works effectively for all aspects of the company. - Overseeing direct communications with customers through the CRM.- Monitoring and maximizing customer lifetime value strategies ensure maximum profitability.- Ensuring the database is segmented effectively for targeted marketing activities.- Planning and implementing corporate social responsibility project “Abhay Shakti” – Free iron tablet distribution program for adolescent girls.- Coordinating conference, trade shows, and press interviews.- Creating company literature, corporate brochure, corporate film and other forms marketing and promotional materials, both print and electronic.- Creating and delivering press releases, media relations content and, corporate newsletter by coordinating with PR Agencies -
Deputy Manager, PmtIndian Immunologicals Limited Apr 2012 - Mar 2015Hyderabad Area, India- Providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers- Development of the annual marketing plan and budget for the given range of vaccines (Antirabies Vaccine, Rabies Immunoglobulin’s, Hepatitis B Vaccine) & nutraceuticals. Controlling advertising, promotion and sales aids in accordance with the annual marketing plan & budget..- Reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.- Act as the point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise.- Close liaisoning with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.- Designing market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency - Preparing product forecasts and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production to ensure supply timelines.- Liasoning with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.- Preparing marketing plan executing product launch strategies for the new range of products like Probiotics, Antioxidants, Iron and calcium supplements -
Senior Executive, Product Management TeamIndian Immunologicals Limited Apr 2010 - Mar 2012Hyderabad, Telangana, IndiaConceptualized strategies to achieve business goals for Anti-Rabies vaccine, Tetanus, DPT, Hepatitis B, Measles & MMR across Indian market. Enhanced brand visibility for Abhay Clinic – The One Stop Vaccination Centre, for a network of 3000 doctors -
Management Trainee (Pmt)Indian Immunologicals Limited Apr 2009 - Mar 2010Hyderabad Area, India- Developing marketing plan and conceptualizing various strategies to achieve business goals across India, ensure expansion & diversification of product as per the need/ resources available while achieving the set targets for the products assigned.- Performing sales analysis & sales forecast for the assigned product.- Conducting product related market research. - Conducting technical seminars, CMEs- Strategize and ideate campaigns through creative development and media planning- Developing Brand strategy and identify, strategize, conceptualize and execute brand growth.- Managing all ATL/BTL marketing activities for Abhay Clinics –The one stop vaccination center -
Summer InternCargill Apr 2008 - May 2008New Delhi Area, IndiaMarket Analysis of Maida and Suji in New Delhi.To find out the market potential and the major markets.To find out the major players in the market.To study the customer requirement, purchasing behavior & value chain analysis
Santosh Kumar Dash Skills
Santosh Kumar Dash Education Details
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How To Integrate Product & Brand With Marketing Strategy? -
Edupristine (Recognized By Dun & Bradstreet)Business Analytics -
Business, Management, Marketing, And Related Support Services -
Agriculture
Frequently Asked Questions about Santosh Kumar Dash
What company does Santosh Kumar Dash work for?
Santosh Kumar Dash works for Indian Immunologicals Limited
What is Santosh Kumar Dash's role at the current company?
Santosh Kumar Dash's current role is Head Product Management Team and Business Excellence.
What is Santosh Kumar Dash's email address?
Santosh Kumar Dash's email address is sa****@****ail.com
What schools did Santosh Kumar Dash attend?
Santosh Kumar Dash attended Indian Institute Of Management, Lucknow, Indian Institute Of Management, Lucknow, Edupristine (Recognized By Dun & Bradstreet), National Institute Of Agricultural Extension Management (Manage), Acharya N.g. Ranga Agricultural University.
What are some of Santosh Kumar Dash's interests?
Santosh Kumar Dash has interest in Science And Technology, Environment, Health.
What skills is Santosh Kumar Dash known for?
Santosh Kumar Dash has skills like Market Analysis, Market Research, Product Management, Brand Management, Product Launch, New Business Development, Business Analytics, Biotechnology, Microbiology, Management, Corporate Communications, Business Development.
Who are Santosh Kumar Dash's colleagues?
Santosh Kumar Dash's colleagues are Suraj Raut, Pankaj Yadav, Raj Kumar, K.v. Rao, Dhananjay Jagatap, Manoj Kr De, Mayank Chaturvedi.
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SANTOSH KUMAR DASH
Bhubaneshwar -
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Santosh Kumar Dash
India
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