I joined this organization as Post Graduate Trainee in Jun’08, and later promoted to the position of Territory Sales Manager in Jan’09, Executive Assistant to VP Sales/ Senior VP in Oct’12, Area Manager in Apr’14 and DGM Marketing from Junl’17. In my current profile, as Lead Marketing SCV for North and East India since Apr'23, I am primarily responsible for planning & implementing marketing campaigns (ATL, BTL & Digital) to ensure growth in business volumes, Leading GTM approach for new product launch and increasing brand metrics in my geography.Prior to Apr'23, i handled Marketing of Tata Ace for entire nation. I’ve successfully implemented Influencer Marketing, Affinity Marketing, Website Management, Facebook Page Digital Campaigns, SEO, SEM & Online Advertorials, as Digital Campaign initiatives.• Managed pan India launches of Tata Ace and its variants, TML commercial vehicles flagship brand.• Actively contributed towards devising & driving field marketing campaigns including Experiential Test Drive, Float Van Campaign, Lucky Draw Campaign, and Anniversary Celebration for sales growth.In my earlier role as an Area Manager, I led a team of 9 Territory Sales Managers (TSMs) to achieve volume and market share targets for TML CV range in 21 districts of Madhya Pradesh.• Successfully augmented MP2 region MHCV Trucks market share by 5% and SCV Cargo Market Share by 17% in FY14-15. As a TSM, I played a key role in increasing the MP2 MHCV Trucks market share by 7% in FY 09-10.

I’d successfully formulated a logistic model for transhipment of WGSRL’s products using multimodal transport

I played a key role in developing an GTM strategy for Olam International into the Indian Cocoa market.

Managed the sales of TEU container space on India-East Africa Sea Trade Route.Collaborated with England based principals and customers including various exporters, CHAs, freight forwarders and achieved company’s sales objectives.Independently headed India-East Africa trade route from June’ 05 to May’05

Responsible for sales of TEU container space on India-Europe Sea Trade Route.Successfully collaborated with England based principals & customers viz. exporters, CHAs, freight forwarders to achieve sales objectives.