Sales And Marketing Director
CurrentResponsible for developing and implementing Tier-2 channel Sales/Marketing programs and strategies for Cashpunidt.• Responsible for recruiting reseller partners for Cashpundit.• Responsible for the development of a business plan between Cashpundit and partners and ensure joint initiatives are executed.• Primary point of contact for partners on all issues relating to the relationship between Cashpundit. • Design and implement measurements to quantify ROI from channel Sales/Marketing programs, quarterly promotion campaigns and co-marketing activities with channel partners for Cashpundit.• Management of channel incentive program (SPIFs) and channel partner MDF program.• Drive partner joint business plan along with Cashpundit Mgmt Team that results in achieving revenue goals and agreed KPIs.• Establish and maintain influential relationships at all levels within both Cashpundit and the Partner's organization.• Monitor competitive vendor activity within partner organization, put in place briefings, activities, programs to ensure Cashpundit maintains mind-share.• Responsibility for driving revenue target for covered partners including overall revenue and attach rate growth.• Engage partners on joint business planning and activities including: partner led marketing, events, sales programs, partner readiness including sales and architecture play etc..• Maintain and monitor partner pipeline and key opportunities.
