Santosh Singh Dagur Email and Phone Number
Santosh Singh Dagur personal email
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Experienced and results-oriented Marketing Leader with a track record of leading high-performing teams and driving the development, execution, and optimization of original marketing campaigns. A seasoned Digital Marketing Professional with over 17+ years of work experience, specializing in driving key business metrics such as Revenue, Profit, Demand, Traffic, Site Conversion, Retention, and Engagement. A dedicated digital marketer with expertise in Lead Generation, Brand Building, Business Analysis & Planning, Marketing Strategy Formulation, Budgeting & Forecasting, Online Advertising, and Media Management.Career Summary• 17+ years of extensive experience in driving Marketing, Digital Marketing, Social Media, Brand Building, Corporate Communication, ATL/BTL Marketing, and Business Development strategies to achieve exceptional results.• Seasoned in Brand Management, ATL, and BTL Marketing Activities, with a keen eye for detail and a deep understanding of consumer behavior.• Highly knowledgeable and up-to-date with the latest Digital trends, tools, techniques, and analytics platforms, leveraging cutting-edge strategies for maximum impact.• Adept at tracking, monitoring, and analyzing an organization's online reputation, with a keen understanding of reputation management and proactive strategies.• In-depth understanding of digital marketing concepts, including GeoTargeting, Hyper-Local, and advertisement creative development, with a proven ability to drive successful campaigns.• Custom design and implementation of digital strategies for diverse industries such as Auto, Real Estate, BFSI, Entertainment, Education, Agency, Pharma, Travel, E-Commerce, and Marketing, delivering exceptional results.• Strong expertise in Segmentation, Consumer Insights, Digital Strategy, Social Media Management, Search Engine Optimization, Customer Acquisition/Retention, and Communication Platforms, with a track record of success.• Proven ability to develop compelling content initiatives, including blogs, video content, and social media profiles, to establish thought leadership and drive impactful marketing results.
The Sachdev Group (Tsg Automotive)
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Head Of Digital MarketingThe Sachdev Group (Tsg Automotive) Mar 2018 - PresentNew Delhi , Delhi, In
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Senior Manager Digital MarketingBcc Research Oct 2017 - Mar 2018Boston, Massachusetts, Us• Driving global awareness and demand of products on digital channels• Contributing to setting targets/forecasts quarterly and annually for all demand activities• Overseeing operational divisional demand generation activities, and ensuring strategies align to demand function targets/forecasts, including managing the demand team, including specialists in contact generation, email, marketing automation, search, and social• Developing and leading the execution of effective lead generation programs including emails, PPC, social, SEO, using Hubspot, Salesforce, GA, Hotjar, and other tools• Implementing and testing initiatives to create new growth opportunities and increase ROI• Analyse results daily to improve lead quality, and to maximize pipeline and revenue• Defining proper segmentation of our email database to allow for effective and targeted outreach while building a systematic A/B testing framework for all email campaigns to drive key results• Reporting and analyzing key performance metrics of email performance, campaign effectiveness and funnel generation; providing these insights to the marketing team and senior management through dashboards, regular reports, and recommendations• Monitoring trends/innovations relating to digital demand generation activities and integrating them into a strategy to maintain relevance and stay competitive• Beating our SEM/SEO competition -
Digital Marketing ManagerSas Online Feb 2017 - Oct 2017Delhi, Delhi, In• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Managing Entire campaigns on Social Media, SEM, SMO, Email, Video, Website and other Internet Marketing. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate• Email Marketing, Strategy and planning.• Social Media Marketing Facebook, Twitter, LinkedIn and YouTube marketing strategies, Corporate Blogging, Online PR, Online reputation management and monitoring, Content Syndication.• Online Advertising Display and Rich Media Advertising, Behavioral Targeting and Visitor personalization attributes and Ad networks.• Strategic Planning Establish goals for the team to match corporate goals, short term and long term budgets and developing business plans for the achievement of these goals. -
Digital Media ManagerRelio Quick India Pvt. Ltd. Jan 2015 - Feb 2017New Delhi, Delhi, InAs a seasoned digital marketing professional, I've been at the forefront of driving successful campaigns and managing various facets of digital marketing. My responsibilities have included:1. Comprehensive Digital Marketing - Spearheading all aspects of digital marketing activities, encompassing web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.2. Budget Management - Effectively managing budgets for digital marketing initiatives, optimizing allocation to maximize ROI and meet predefined KPIs.3. People Management - Leading and mentoring teams, nurturing talent, and fostering collaboration to achieve common objectives.4. Vendor Relationships - Cultivating and maintaining relationships with agencies and vendor partners to enhance campaign effectiveness and efficiency.5. Social Media Management - Designing, building, and nurturing our social media presence, engaging with audiences and driving brand awareness.6. Performance Measurement - Continuously measuring and reporting the performance of all digital marketing campaigns, meticulously assessing against goals, including ROI and KPIs.7. Data-Driven Insights - Identifying trends and insights from data analysis to make informed decisions, optimizing campaign spend and performance accordingly.8. Conversion Point Optimization - Skillfully instrumenting conversion points and optimizing user funnels to boost campaign effectiveness.9. Technology Evaluation - Staying abreast of emerging technologies and providing thought leadership for their adoption when appropriate.10. Multi-Channel Testing - Conducting in-depth analysis of online user behavior, conversion data, customer journeys, and funnel performance. -
Trainer, Content DeveloperPcti Group Jan 2014 - Jan 2015Delhi, Delhi, InDuring my tenure as a Corporate Trainer in 2015, my role extended beyond traditional training responsibilities, encompassing a diverse range of functions:1. Content Strategy and Development - Conducted research and devised strategic content plans for website enhancements. Produced written content, images, and videos to enrich various website sections while optimizing content for SEO.2. Training Material Creation - Developed comprehensive training content for both functional and behavioral programs, aligning with principles of Adult Learning.3. Content Enhancement - Performed meticulous editing, proofreading, rewriting, and modification of existing content to ensure clarity and effectiveness.4. Web SEO Optimization - Implemented SEO strategies to enhance the website's online visibility and drive organic traffic, contributing to improved search engine rankings.5. Blog Posting and Content Writing - Authored engaging blog posts and articles, delivering valuable insights and information to the target audience while adhering to SEO best practices.6. Timely Curriculum Implementation - Successfully executed training curricula within specified timelines, contributing to organizational efficiency.7. Teacher Training Programs - Designed and delivered tailored training programs for educators at schools nationwide, catering to various levels and educational contexts across India. -
Social Media Marketing ManagerAitd, Kota Apr 2012 - Apr 20141. Social Media Strategy and Execution - Devised and implemented effective digital and social integrated marketing campaigns tailored to specific objectives.2. Content Creation and Marketing - Produced compelling content through blogs, articles, and SEO/Social Media optimized material, ensuring high visibility and engagement.3. Team Leadership - Managed a team of trainers, fostering collaboration and achieving collective goals.4. SEO Expertise - Implemented SEO strategies to enhance online visibility and drive organic traffic.5. Website and Mobile Content Management - Authored, updated, and maintained website and mobile content to ensure relevance and user engagement.6. Performance Reporting - Provided insightful reports to senior management, offering valuable insights on campaign performance.7. Content Oversight - Oversaw content creation, editing, and assignments, ensuring quality and alignment with brand messaging.8. Community Management - Managed online discussions, addressing user comments and grievances to maintain a positive online presence.9. Market Research and Trend Analysis - Conducted in-depth research to identify social media best practices and emerging trends, staying ahead of the curve.10. Continuous Learning and Adaptation - Stayed current with evolving social media trends and best practices, leveraging this knowledge to drive effective strategies.
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Social Media CoordinatorAitd, Kota Jan 2012 - Apr 2012
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Marketing ManagerAiel, Kota Aug 2008 - Dec 2010• Student Acquisition and Conversion - Proven track record in hitting enrollment targets.• Multi-Channel Development - Expertise in diverse channel development.• Strategic Partnerships - Successful collaborations for business growth.• Operational Efficiency - Cost control and performance improvement.• Business Setup - Business plans and growth objectives.• Market Strategy - Data-driven competition strategies.• Team Leadership - Staff management and training.• Document Management - Detail-oriented record-keeping.
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Corporate TrainerAiel, Kota Nov 2006 - Jul 2008
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Marketing Communications InternAiel, Kota Jun 2006 - Oct 2006
Santosh Singh Dagur Skills
Santosh Singh Dagur Education Details
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Indian Institute Of Management JammuMarketing -
Indian Institute Of Management BangaloreGeneral
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Imts InstituteGeneral
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University Of KotaGeneral
Frequently Asked Questions about Santosh Singh Dagur
What company does Santosh Singh Dagur work for?
Santosh Singh Dagur works for The Sachdev Group (Tsg Automotive)
What is Santosh Singh Dagur's role at the current company?
Santosh Singh Dagur's current role is Transformational Digital & Marketing Leader | IIM-J Certified, MBA - Marketing | 18+ Years in Growth Strategy, Brand Innovation, and Digital Transformation | Driving Revenue, Market Expansion & Customer Engagement.
What is Santosh Singh Dagur's email address?
Santosh Singh Dagur's email address is my****@****ail.com
What schools did Santosh Singh Dagur attend?
Santosh Singh Dagur attended Indian Institute Of Management Jammu, Indian Institute Of Management Bangalore, Imts Institute, University Of Kota.
What are some of Santosh Singh Dagur's interests?
Santosh Singh Dagur has interest in Teaching And Training, Social Networking, Watching Tv, Assisting Others In Education, Making Targets And Achieving Them, Researching Something, Interacting With New People.
What skills is Santosh Singh Dagur known for?
Santosh Singh Dagur has skills like Social Media, Social Networking, Blogging, Search Engine Optimization, Seo, Search Engine Marketing, Market Research, Digital Marketing, Leadership, Project Planning, Social Media Marketing, Social Media Optimization.
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