My main priorities include ensuring operational excellence, overview of product performance, improving process gaps, and managing lifecycle and marketing of products & services to enhance revenue across operations. I report to the Group CEO and manage teams in Operations, Technical, Products, Sales and other departments.Innovation of revenue streams for enterprise customers has accelerated since 2020 as the pandemic shifted our focus towards rapid enhancement of services in demand. Implemented changes almost overnight to transform operations to ensure the team can continue working unabated during the pandemic and achieved continuous growth during the pandemic by seizing opportunities in unexplored verticals.In 2022, strong efforts are being made in cybersecurity solutions and bundled cloud services as we try to leverage technology to deliver optimized B2B services and continue working towards growing market share further in a continuously changing technology space.Key responsibilities:• Ensure growth in revenue with optimized margins.• Identify opportunities to strategize product development.• Direct sales and marketing efforts towards targets.• Build Strong Vendor and Channel Partnerships.• Manage SOPs and set KPIs across all departments.Selected accomplishments:• In 2021, envisioned a product roadmap in Cloud and new ICT solutions for business customers in the region. Led the company efforts to achieve ISO 27001 certification. Introduced multiple cloud services and business models for corporate uptake of new solutions which will be further focused in the coming year.• In 2020, implemented operational enhancements and completion of phase 2 GPON services. Managed multiple teams to work with COVID-19 scenario remotely during lockdowns and safely at office. Customer feedback driven updates to improve automated billing, monitoring and payment systems. Researched trends in cloud and security solutions to contribute to the product roadmap.

Being part of the senior management team at Viacloud for Bahrain and Jordan, I managed about 25 people in various departments and reported to the Group CEO. My main priorities were:• Maximizing revenue potential across all segments of sales• Minimizing cost and optimizing operations• Managing Sales Team performance• Strategize marketing activities to achieve required results• Explore investments and expansion opportunities• Building Strong Partnerships to increase services footprint• Business Plans and BudgetingSelected accomplishments:• In 2019, achieved successful deployment of cloud pbx system which found good success allowing larger penetration in corporate customers. The platform and growth were recognized with an award in October in UAE. Another win was the rollout of fiber GPON service phase 1. • In 2018, planned and executed multiple AWS migration projects successfully. Added multiple new services and established 2 new strategic partnerships to expand Viacloud footprint in the region. Presented senior management with disaster recovery plan and risk summary of various areas of the network.

As part of the management team at Viacloud for Bahrain and Jordan, I was reporting to the CEO and managed product and sales teams. Key responsibilities:• Achieving desired margins for products and services• Introduction of new revenue streams• Growth in corporate and retail revenue• Optimize business processesSelected accomplishments:• In 2017, my goals were to address any weak processes and technical challenges in operations. Analyzed and presented recommendations to senior management with a budget plan. Changes implemented in various areas. As part of these changes, implemented new BSS systems to track corporate sales activity and shorten business servicing cycle which resulted significant improvements.• In 2016, planned and executed roll out of enhanced corporate services, including bundled voice/data/hardware services. Managed the upgrade of OSS systems at Viacloud. These developments increased the average revenue per corporate customer with multiple services by 200%. Improved customer management processes to ensure services delivered are meeting the set KPIs.• In 2015, completed major revamp of the service lines and completed enhancements in line with the new corporate services strategy. Also oversaw budgeting, technical and operational implementation of these projects. Product strategy roadmap for the Middle East operations with focus on optimizing the technical infrastructure of both countries for deployment of planned services and cost rationalization.• In 2012-14, Evaluated technical infrastructure across Bahrain, Jordan and UK, then proposed a corporate strategy roadmap. Optimized voice routing and improved cash flow with bilateral deals. Development of individual and corporate mobile apps in Aug 2013 to complement traditional voice services, the first of its kind in the GCC. Improved reporting & automation of business activities, reducing the required man hours by 35% and completed designing and launch of new internal management systems.

My main responsibilities included managing business services & retail product lines in terms of pricing; forecasting competitive scenarios; providing incisive profitability analysis and ensuring all services remain defined and are revenue generating. I was also responsible for researching new & innovative streams of revenue.Key Accomplishments:• Successfully achieved network stability and established the Network Operations Center to maintain quality and customer satisfaction in 2007. Awarded ‘Outstanding Performance in the field of Network Operations’ by Management for this achievement.• Project Leader for company’s Local Loop Unbundling (LLU) Project with the TRA and Batelco to deploy triple play services in the Kingdom.• Pioneered and launched an innovative retail product – hala in Oct 2009, which continued to be a success for the company with a strong and growing customer base over the next 2 years.• In Jun 2010, revamped & re-aligned Business Services & Retail Products, enabling the company to contend competitively in the current market with the aim of being a strong alternative operator after the incumbent.• In Feb 2010, re-launched Prepaid Calling Cards with a sustaining pricing structure that withstood market dynamics to establish the company cards as significant market leaders, increasing market share to 25% within 2 weeks of launch. Further in Jul 2010, successfully increased margins on Prepaid Calling Cards through innovative financial remodeling.• Negotiated discounted rates with international carriers for prime international voice routes that had an immediate impact on the bottom line of prime product & service lines, enabling the company to launch unrivaled offers that generated significant new business during the second quarter of 2010.• Developed a sales support plan allowing professional proposals including customized offers to be sent to customers rapidly, leading to shorter average sales cycle.

Before moving to manage Products and Services, I was responsible for the Voice Network for the company, including operations and customer support departments.Key Responsibilities:• Third level support of Digitalk Multi Service Platform and Systems from Cantata and Nextone, reporting directly to the CEO• Managing the Wholesale Services and Carrier Relations Team, Achieve Optimum Routing for Voice Traffic• Running the Network Operations Center (Technical & Support) efficiently• Manage the monthly Billing Cycles for all Products and Services• Optimize Service Activations and ensure SLAs are followed• Responsible for Billing Management and directly handling any Systems Integration with the billing and provisioning systems• Leading a team of 6 people (24/7 Support)• Dealing with Carriers, Product Suppliers and other relevant companies all across the globe on behalf of the company• Contribute in Technical and Commercial strategies for on-going company decisions• Managing Disaster Recovery and Infrastructure planning to aid for future expansion

As one of the first employees of the company, my key challenges were to setup complete infrastructure and optimize resources. BCN launched successfully in July 2005. My role was then expanded to include managing commercial and other product management decisions. Key Accomplishments:• Pioneered the first non-incumbent offered voice services in Bahrain, giving recognition to the company as a leader in its market segment with Calling Card services and International Call accounts for Businesses• Developed a competent Support Department which surpassed the support offered by other competitors improving sales and productivity for BCN.

Headed the wireless network deployment & optimization team, successfully executed Batelco residential wireless deployment contract.Key Responsibilities:• Design Flexible and Secure Networking Solutions• Wireless and Wired Networks Installation & Management• Responsible for Batelco ADSL wi-fi installations• Research of Products and Feasibility Enhancement

Was appointed to assist customers explore the potential of growing their business with implementation of e-commerce solutions and better office network management. Managed to deliver solutions to 90% of the growing client base in a short span of time. This led to significant growth and recognition for the company in its sector.Key Responsibilities:• Fit Gap analysis of client requirements• Project Management• Technical after sales support• Administering systems performance