Santosh Ghosh Email & Phone Number

Mumbai, Mh, In

Gurugram, Haryana, India

As the Founder & Managing Partner of AIXAK, I hold a pivotal role in driving the practice's vision and mission forward. With over 30 years of profound experience in the digital media landscape, my leadership is centered on optimizing media investments, forging strategic partnerships, and ensuring our clients receive the utmost value for their media spend. I'm dedicated to creating a practice of media investment that enhances efficiency and transparency, and my commitment to delivering… Show more As the Founder & Managing Partner of AIXAK, I hold a pivotal role in driving the practice's vision and mission forward. With over 30 years of profound experience in the digital media landscape, my leadership is centered on optimizing media investments, forging strategic partnerships, and ensuring our clients receive the utmost value for their media spend. I'm dedicated to creating a practice of media investment that enhances efficiency and transparency, and my commitment to delivering excellence and innovation is unwavering. My role encompasses fostering growth, building high-performing teams, and guiding AIXAK towards a future where media investment is synonymous with success. Show less

Gurugram, Haryana, India

Role: As the head of Tencom, my responsibilities encompass a wide range of duties, from securing investments to identifying promising business ventures. Our acquisition strategy centers on acquiring, developing, and scaling companies. I am particularly invested in supporting the growth of our portfolio companies by providing strategic guidance and overseeing the implementation of plans. Given my background in digital marketing and entrepreneurship, I also dedicate a significant amount of my… Show more Role: As the head of Tencom, my responsibilities encompass a wide range of duties, from securing investments to identifying promising business ventures. Our acquisition strategy centers on acquiring, developing, and scaling companies. I am particularly invested in supporting the growth of our portfolio companies by providing strategic guidance and overseeing the implementation of plans. Given my background in digital marketing and entrepreneurship, I also dedicate a significant amount of my time to advising and guiding businesses in those areas that are part of our portfolio.Achievements: In less than two years, we have successfully grown our assets under management to nearly US$1M. We have made strategic acquisitions, such as the small digital marketing agency DATASERVZ, which we have successfully scaled in Southeast Asia. Additionally, another SEO business we have acquired has demonstrated significant growth, with revenue increasing by 2x within a year of our takeover. Show less

Mumbai, Maharashtra, India

Role: As Managing Partner and the leader of Trading Practice at Publicis Groupe, I was responsible for spearheading the implementation of the organization’s trading model and philosophy, as well as elevating the standard of trading practices within the organization. I effectively managed and developed a team of traders, and successfully negotiated across an assigned client portfolio to secure favourable terms. Additionally, I cultivated strong client relationships and collaborated effectively… Show more Role: As Managing Partner and the leader of Trading Practice at Publicis Groupe, I was responsible for spearheading the implementation of the organization’s trading model and philosophy, as well as elevating the standard of trading practices within the organization. I effectively managed and developed a team of traders, and successfully negotiated across an assigned client portfolio to secure favourable terms. Additionally, I cultivated strong client relationships and collaborated effectively with internal stakeholders, including Publicis' brands and agencies. I also led the trading process and assisted in pricing exercises for new business pitches, and managed key relationships with media owners. My role also included overseeing the analysis of trade, utilizing trade tools to optimize performance, and managing the campaign finance process.Achievements: As a Leader of Trading Practice, I am proud to have achieved significant success in scaling the revenue of the trading operations. Through strategic decision-making and effective management, I was able to register a substantial growth of 10X in trading revenue. Additionally, I am proud to have achieved year-over-year growth of 80%, which is a testament to the effectiveness of my leadership and the dedication of my team. These accomplishments are a reflection of my ability to drive results and my commitment to excellence in the field of digital trading. Show less

Mumbai, Maharashtra, India

Role: As the Head of Trading Practice, I played a pivotal role in setting up a digital trading practice for the agency, and driving trading revenues through digital media spends. I successfully forged and developed strategic relationships with key publishers, which greatly contributed to the agency's ability to secure favourable terms and maximize the value of digital media spends. Additionally, I provided valuable market intelligence and meaningful insights to the pitch process, which greatly… Show more Role: As the Head of Trading Practice, I played a pivotal role in setting up a digital trading practice for the agency, and driving trading revenues through digital media spends. I successfully forged and developed strategic relationships with key publishers, which greatly contributed to the agency's ability to secure favourable terms and maximize the value of digital media spends. Additionally, I provided valuable market intelligence and meaningful insights to the pitch process, which greatly enhanced our agency's competitiveness and helped secure new business. These accomplishments demonstrate my ability to drive results through strategic partnerships and my expertise in the digital media landscape.Achievements: As the conceptualizer, creator and executor of APEX Exchange, the digital trading desk for the entire Publicis Groupe agencies, I am proud to have played a critical role in the success of the organization's digital trading efforts. Through my efforts, the organization has achieved a substantial 5X growth in digital trading revenue and successfully consolidated key publisher partnerships. Additionally, I have been instrumental in executing several Joint Business Plans for large clients with major media partners, which have further strengthened the organization's position in the industry. Show less

Mumbai, Maharashtra, India

Role: As the initiator of the Digital Media Buying practice for Zenith Media (formerly ZenithOptimedia, a Publicis Groupe agency) and Performics (formerly Resultrix, a Publicis Groupe agency), it was my professional responsibility to lead and scale the agencies' investment through the establishment of best-in-class partnerships. This includes proactively identifying market opportunities, representing the agencies in a cohesive manner to potential partners, and providing the agencies with the… Show more Role: As the initiator of the Digital Media Buying practice for Zenith Media (formerly ZenithOptimedia, a Publicis Groupe agency) and Performics (formerly Resultrix, a Publicis Groupe agency), it was my professional responsibility to lead and scale the agencies' investment through the establishment of best-in-class partnerships. This includes proactively identifying market opportunities, representing the agencies in a cohesive manner to potential partners, and providing the agencies with the autonomy to independently pursue partnerships as deemed appropriate, while ensuring that the agencies maintain a unified voice when engaging with partners.Achievements: I am proud to have successfully forged and developed strategic relationships with key publishers, which has played a vital role in the growth and success of the organization. Additionally, I have made significant contributions to the pitch process by providing market intelligence and meaningful insights, which have enabled the organization to secure new business and solidify relationships with key clients. Show less

Mumbai, Maharashtra, India

Role: As a co-founder of Adgully, a news portal focused on the media, advertising, marketing, and business of entertainment, I played a pivotal role in establishing the business from the ground up. As a bootstrapped startup co-founder, my responsibilities included working on technology and user interface, as well as building the team and developing revenue models.Achievements: As a Co-founder of Adgully, I am proud to have played a key role in the establishment and growth of the… Show more Role: As a co-founder of Adgully, a news portal focused on the media, advertising, marketing, and business of entertainment, I played a pivotal role in establishing the business from the ground up. As a bootstrapped startup co-founder, my responsibilities included working on technology and user interface, as well as building the team and developing revenue models.Achievements: As a Co-founder of Adgully, I am proud to have played a key role in the establishment and growth of the company. From its inception, Adgully has been a highly profitable venture, and by the end of its fourth year, the team had grown to 12 individuals. I am particularly proud of the success of the first IP DIGIXX, which I conceptualized in 2014, and was successfully launched in 2016. Through the hard work and dedication of the Adgully team, the company has grown to become a leading voice in the industry, with 9 prominent IPs, including DIGIXX, MOBEXX, SCREENXX, IMAGEXX, GAMEXX, DATAMATIXX, and WOMEN DISRUPTORS. I currently hold the position of a shareholder, board member, and advisor to the Adgully team, committed to the growth and success of the company. Show less

Mumbai, Maharashtra, India

Role: As the founder of e7networks, a digital media buying and selling company, I had the opportunity to play a key role in the early stages of the internet industry in India. At the time, the digital advertising market was relatively small with a total market size of $70 million. Despite the limitations of a small team, we were able to effectively support a range of brands in their digital campaigns in the open market through our expertise in media buying and selling.Achievements:… Show more Role: As the founder of e7networks, a digital media buying and selling company, I had the opportunity to play a key role in the early stages of the internet industry in India. At the time, the digital advertising market was relatively small with a total market size of $70 million. Despite the limitations of a small team, we were able to effectively support a range of brands in their digital campaigns in the open market through our expertise in media buying and selling.Achievements: Within five years, the company achieved a topline revenue of half a million dollars. Because we were operating with a relatively small team, the company was able to maintain a healthy revenue margin of 50%. Ultimately, the company was successfully exited with 3X revenue multiples as valuation. Show less

Mumbai, Maharashtra, India

Role: As a leader of the Ad-sales team, my role involved guiding and supervising team members to achieve our goals. I was responsible for providing the best media solutions for the automobile industry through our platform, CarWale.com, to Original Equipment Manufacturers, car finance and insurance companies. Additionally, I developed strategies to increase sales revenues and focused on establishing alliances to drive website traffic and user engagement. Identifying key business opportunities… Show more Role: As a leader of the Ad-sales team, my role involved guiding and supervising team members to achieve our goals. I was responsible for providing the best media solutions for the automobile industry through our platform, CarWale.com, to Original Equipment Manufacturers, car finance and insurance companies. Additionally, I developed strategies to increase sales revenues and focused on establishing alliances to drive website traffic and user engagement. Identifying key business opportunities and implementing them was also a crucial aspect of my role.Achievements: Successfully generated revenues of $1.2 million within a nine-month period, expanded the sales team, and established a presence in both the northern and southern regions of India. Conceptualized, developed, and launched India's first notable automotive awards, "The CarWale Awards" in 2008. Contributed to increasing the company's valuation to $36 million, and assisted in securing $16 million in funding through various venture capital pitches. Show less

Mumbai, Maharashtra, India

Role: As the head of the Ad sales team, I was responsible for directing and overseeing the team in promoting news and information-based online opportunities on HindustanTimes.Com. My duties included creating and implementing sales and marketing strategies through unique approaches such as launching new sections, event sponsorship, and identifying potential business opportunities. Additionally, I played a crucial role in executing these strategies and ensuring their… Show more Role: As the head of the Ad sales team, I was responsible for directing and overseeing the team in promoting news and information-based online opportunities on HindustanTimes.Com. My duties included creating and implementing sales and marketing strategies through unique approaches such as launching new sections, event sponsorship, and identifying potential business opportunities. Additionally, I played a crucial role in executing these strategies and ensuring their effectiveness.Achievements: Achieved a 90% increase in revenue compared to the same period in the previous year. Show less

Mumbai, Maharashtra, India

Role: As the head of the Ad sales team for Western and Southern India, I was responsible for directing and supervising the team in promoting top-performing online titles for both domestic and international audiences. Additionally, I played a key role in creating and executing sales strategies to drive revenue growth.Achievements: One of my notable achievements includes achieving a 60% revenue growth over the same period in the previous year. This was accomplished through a combination… Show more Role: As the head of the Ad sales team for Western and Southern India, I was responsible for directing and supervising the team in promoting top-performing online titles for both domestic and international audiences. Additionally, I played a key role in creating and executing sales strategies to drive revenue growth.Achievements: One of my notable achievements includes achieving a 60% revenue growth over the same period in the previous year. This was accomplished through a combination of effective sales strategies and innovative marketing tactics. Additionally, I was instrumental in the launch of SifyMax, which was one of the first over-the-top (OTT) platforms in India featuring original content. This move was a game changer in the Indian OTT market as it created a new category of content consumption. I also led successful content partnerships with some of the most popular and well-known TV shows and events in India, such as Indian Idol, Sa Re Ga Ma Pa, Cricket series and Lakme Fashion Week, which further elevated the platform's reach and impact. These partnerships helped in building a loyal audience base and creating a unique brand identity for SifyMax. Show less

Mumbai, Maharashtra, India

Role: As an Advertising Sales representative for Rediff.com US Pages and India Abroad, my responsibilities included managing sales in the Western and Southern regions for both online and offline media options. This entailed offering a diverse range of communication opportunities to clients, allowing them to effectively reach the Global Indian audience. Specifically, my role involved managing advertising sales for the offline weekly tabloid, which is published across 7 states in the… Show more Role: As an Advertising Sales representative for Rediff.com US Pages and India Abroad, my responsibilities included managing sales in the Western and Southern regions for both online and offline media options. This entailed offering a diverse range of communication opportunities to clients, allowing them to effectively reach the Global Indian audience. Specifically, my role involved managing advertising sales for the offline weekly tabloid, which is published across 7 states in the USA.Achievements: During the early stages of the Internet in India, I developed a strong level of expertise in the field, which led to notable achievements. Specifically, I successfully grew revenue by 200% within a 2-year period. Additionally, I established a hybrid sales model that effectively leveraged both offline (India Abroad News Paper) and online (Rediff.com) platforms to drive revenue growth. Show less

Mumbai, Maharashtra, India

Role: As the Head of the Mumbai branch of Percept, I held a key leadership role as the exclusive media representative for Gulf News, a leading newspaper published in Dubai. This position entailed assuming full P&L responsibility, with a focus on driving better ad revenue and effectively managing costs. My primary responsibility was leading the team in order to achieve these goals.Achievements: I am proud to have played a key role in the successful development and implementation of… Show more Role: As the Head of the Mumbai branch of Percept, I held a key leadership role as the exclusive media representative for Gulf News, a leading newspaper published in Dubai. This position entailed assuming full P&L responsibility, with a focus on driving better ad revenue and effectively managing costs. My primary responsibility was leading the team in order to achieve these goals.Achievements: I am proud to have played a key role in the successful development and implementation of various event-specific newspaper supplements for Gulf News. These supplements, which were conceptualized in India and printed and distributed along with the newspaper in UAE, not only generated stable revenue, but also significantly increased ad revenue. My ability to conceptualize and execute such projects was a significant contributor to the company's revenue growth. Show less

Mumbai, Maharashtra, India

Role: As an Advertising Sales representative for Mediascope, a leading International media representation company in India, my responsibilities included managing sales for Khaleej Times, a leading newspaper in the UAE, and the in-flight video commercials for Air India International flights. The role required me to work closely with clients and stakeholders to create and execute effective advertising campaigns, with the aim of increasing revenue and driving business growth.Achievements:… Show more Role: As an Advertising Sales representative for Mediascope, a leading International media representation company in India, my responsibilities included managing sales for Khaleej Times, a leading newspaper in the UAE, and the in-flight video commercials for Air India International flights. The role required me to work closely with clients and stakeholders to create and execute effective advertising campaigns, with the aim of increasing revenue and driving business growth.Achievements: During my tenure, I successfully brought on several new advertisers for both Khaleej Times and Air India In-flight TV, which contributed to a significant increase in revenue growth for the vertical. My ability to identify and secure new business opportunities was a key factor in driving this success. Show less

New Delhi, Delhi, India

Role: As a member of the Advertising Sales team at Jasubhai Media, a leading publisher of B2B and special interest publications in India, I was responsible for managing the revenue growth of "BioMed," a magazine targeted to healthcare professionals and hospitals. This role required me to have a deep understanding of the healthcare industry, and to actively seek out new business opportunities and close deals to meet or exceed revenue targets.Achievements: This was my first job in the… Show more Role: As a member of the Advertising Sales team at Jasubhai Media, a leading publisher of B2B and special interest publications in India, I was responsible for managing the revenue growth of "BioMed," a magazine targeted to healthcare professionals and hospitals. This role required me to have a deep understanding of the healthcare industry, and to actively seek out new business opportunities and close deals to meet or exceed revenue targets.Achievements: This was my first job in the media industry; I had the opportunity to gain a comprehensive understanding of the various aspects of media sales, by working with Jasubhai Media. As part of the Delhi Branch, I was able to successfully identify and establish relationships with new clients, contributing to the growth of the company. This experience allowed me to quickly adapt and learn the skills required to succeed in the media business especially in the domain of sales. Show less

Jabalpur, Madhya Pradesh, India

Role: As my first job after completing my undergraduate degree, this role provided me with a valuable introduction to various aspects of business, particularly in the realm of pharmaceutical sales. This type of sales is unique in that the customer is not the client, and I was able to learn how to effectively pitch products to doctors. Additionally, this job also taught me the skills and discipline required for remote working, as pharmaceutical sales representatives often work in multiple… Show more Role: As my first job after completing my undergraduate degree, this role provided me with a valuable introduction to various aspects of business, particularly in the realm of pharmaceutical sales. This type of sales is unique in that the customer is not the client, and I was able to learn how to effectively pitch products to doctors. Additionally, this job also taught me the skills and discipline required for remote working, as pharmaceutical sales representatives often work in multiple locations.Achievements: During my tenure at Unichem Labs, I was recognized as a top-performing representative at a national level. I was responsible for several brands, three of which were national leaders in their respective categories. Through my efforts, I earned various recognitions and accolades for my outstanding performance and contributions to the company. Show less

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