Santosh Gsk work email
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Santosh Gsk personal email
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Thank you for visiting my profile!𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢?My purpose is to help Shopify Business owners witness their best month ever in profits by reducing the ever-growing Ad CPAs by fixing all tracking issues and creating a data-driven workflow to generate high-converting ad creatives.𝗪𝗛𝗢 𝗔𝗠 𝗜?I am an experienced Data Scientist with over 12 years of industry experience along with a Master in Machine Learning. I was fascinated by the potential applications of Data Science in Advertising as I believe my skills can play an instrumental role in growing a business. Hence, I have transitioned into the field of Advertising and managed client ad accounts and significantly scaled them with over 5x returns just to understand the field of Advertising.In this process, I have built several AI applications that can revolutionize every aspect of Advertising to give us an unfair advantage over competitors.𝗪𝗛𝗢 𝗔𝗥𝗘 𝗠𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦?I worked with clients like Algofox, Rainmaker Academy, Wildcraft, Ashworth & Bird, Hittalu Coffee, Vrat Ayurveda, New Life Advanced Homeo, Buffalo Arthritis, and others.𝗪𝗛𝗔𝗧 𝗗𝗢 𝗧𝗛𝗘𝗬 𝗦𝗔𝗬?“Santosh is an all-in-one solution provider that helps us save time instead of reaching out to multiple solution providers. We work in a win-win model and have seen tremendous growth with him” - Kushal Jain, Founder, Algofox“We are getting leads in the most cost-effective way. He is a wonderful human being to work with.” - Hasmukh Prajapati, Founder, SecureTrades“One thing that really caught my eye is how Santosh is compiling data from various elements of ads so that we can figure out which combination works best” - Liana Ling, CEO, AdSkills“He helped me setup GAds conversion tracking to a Shopify form using GTM and GA4, something I never could have done on my own” - Harry P, UK“I am really amazed by his tracking advice to optimize our digital marketing campaigns. I truly am impressed” - Sadi Atmani, PPC Marketer, Germany𝗪𝗛𝗔𝗧 𝗧𝗢𝗢𝗟𝗦 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛?Tracking ToolsBigQuery, Looker Data Studio, GA4, Google Tag Manager, FB Pixel, FB Conversions API, Shopify Web Pixel, Google Ads Conversion Tracking, Server Side TrackingAI Creative Tracking and GenerationGoogle Cloud, Langchain, VectorDB, StableDiffusion, GPT4 API, Dall-e 3 API, PythonAd PlatformsFacebook Ads, Google AdsREADY TO GET THE MOST OUT OF YOUR AD BUDGETS?Let's discuss how we turn data into profits𝗥𝗲𝗮𝗰𝗵 𝗺𝗲 at: santoshgsk@gradcommerce.comor𝗕𝗼𝗼𝗸 𝗮 𝗰𝗮𝗹𝗹 at: calendly.com/gradcommerce/improve_ads
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Co-FounderVolkano AiHyderabad, In
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FounderGrad Commerce Ai Services Jul 2021 - PresentHyderabad, Telangana, India- Helped scaled my client to spend 10 lakhs/month in ad spend, earning 5x ROI- Built a Customer Data Platform using Google Tag Manager, Google Cloud, Neo4j- Built an Identity resolution tech using Graph Data Science- Built ML Attribution Models using PyTorch- Built a Graph DB of first-party data using Neo4j- Built data pipelines in Google Cloud to collect FB ads data into bigquery- Built data pipelines in Google Cloud to collect CRM data into bigquery- Built pipeline to collect user click event data in bigquery using Server Side Tracking -
Ai Subject Matter ExpertBits Pilani Work Integrated Learning Programmes Oct 2018 - PresentTaught courses on AI, ML at BITS PilaniThe course content includes• Search Strategies e.g., A*• Representation in Logic, Semantic Nets• Monotonic Reasoning using Forward/Backward chaining• Non monotonic Reasoning using Bayesian Nets and HMMs• Learning Paradigms including Supervised, Unsupervised, Reinforcement• Neural Networks and Deep Learning• Optimization Models including Hill Climbing, Genetic Algorithms, Ant Colony Optimization, Particle Swarm Optimization• Applications for Gaming including MinMax, Alpha Beta Pruning• NLP Systems• Understanding Fairness, Privacy and Interpretable ML -
Ai Marketing Trainer And Ai/Ml ConsultantSantoshgsk.Com Sep 2019 - Apr 2021Bengaluru, Karnataka, India- Created a first-of-its-kind training module for building a complete no-code custom AI solution using Microsoft Azure platform using one's own first-party data- Created a Google Spreadsheets plugin to fetch ML predictions from your Azure ML model directly into your sheets to make ML models accessible to non-technical professionals. - Trained 140+ Digital Marketers to use their own first-party data and build custom AI models without coding- Creating Applied AI Experts by making professionals solve real-world problems in their own line of work- Built a holistic AI learning hub for non-coders to learn and apply AI through Courses, Bootcamps, 121 Coaching, Community- Helped Karthik, a Digital Marketer increase his salary by 4x in 4 months- Helped Aishwarya transition from Digital Marketing to Data Analyst and has seen a salary improvement of 200%- Have been an AI Consultant for Wildcraft, SimpleCRM, SanjayShenoy.com, BIRetail in helping them build AI products- Have been awarded Top 50 Chiefs 2019-20 by TapChief for completing a record number of gigs in 2019 -
Senior Data ScientistPracto Mar 2016 - Apr 2019Bangalore- Implemented Contextual Multi-armed Bandit algorithms to efficiently allocate doctors to user’s health queries. Observed a 60% reduction in doctor’s response time within 10 days and total answering doctors increased by 30%.- Identified product’s limitation in fetching more doctor replies and developed an algorithm to dynamically match demand-supply. An impact of 50% more replies/day is observed.- To ensure the quality of questions, I had built a spam filter which is an ensemble of five classifiers handling different subgroups of spam. It reduced the load on manual moderation from 40% to 5%. - In order to boost SEO traffic, I had worked with Marketing team in creating 18k unique pages using data mining techniques.- While posting a health query, user needs to select a speciality from 23 categories. This painful selection is reduced to 3 categories with 99% accuracy using NLP, ML.- Collecting user event data is critical to understand users. As a data scientist, I took an initiative in defining consistent event language across the product flow and implemented the event definitions collaborating with different stakeholders.- It needs a robust data pipeline to store/validate/model/use all user events across products. I had recommended efficient Data pipeline architecture, estimated costs, communicated design decisions to central engineering.- Apart from my associated team, I had contributed to a different team’s client onboarding process by standardizing their client’s noisy text data to in-built medical ontology.- Published a paper on “Understanding Medical free text: A Terminology driven approach” at COLING’s CompuTerm Workshop, 2016.- Presented a talk titled “Adapting Bandit Algorithms to optimise user experience at Practo Consult” at Fifth Elephant 2017, India’s Leading Data Conference.- An advisory to other Data Scientists within organization on model building/data science. -
Data ScientistHousing.Com Feb 2015 - Feb 2016Mumbai Area, India- Improved the existing property valuation tool using Random Forest with a bootstrapped interval prediction resulting in a 10% increment in hit ratio with a decrease of 14% in error interval.- Predicting the lifetime leads for any live rental listing helps in optimizing ad campaigns. A gradient boosting predictive model is built to predict the lifetime leads using listing features with 86% accuracy.- The data collectors fraudulent uploads are tough to identify because of high false positives. After few unsuccessful attempts, an image similarity approach is implemented using SIFT descriptors.- Provided data-driven insights on rent and resale listings distribution across price segments. The analysis resulted in an actionable insight of collecting more listings in higher price segments.- Provided real-estate investment insights by munging rent and resale data in exploring rental yields. This is communicated with a visual story and is published as a Housing blog post.- A pilot task of professional market valuations required a representative sample of Mumbai resale properties. A stratified sampling along with CLT is used in estimating a sample size with 10% error.- Mentored several DS/BI/Product Analysts with their NLP (sentiment analysis on User feedbacks, topic modeling on forums, matching building names), data munging and visualization tasks- Using in-house data, insights are gathered on buying trends in Bangalore and is published as an article in Deccan Herald newspaper. - Improving the user buy experience by providing Development status of localities using Machine Learning techniques. -
Nlp EngineerCreditpointe Services Pvt Ltd Jun 2013 - Jan 2015PuneWorked on building Machine Learning algorithms for addressing one-class text classification incorporating the NLP based structure information of the text as features.Alternatively, for the above task implemented a Point-wise Mutual Information (PMI) based approach to cluster related phrases, and these phrases are used in classifying the sentences into classes.Developed and maintained the categorisation of news articles into meaningful entities helping the clients to track topics of interest. -
Quantitative AnalystDolat Capital Market Private Ltd. Sep 2012 - Jun 2013Built statistical models for forecasting data from financial sector.Performed significance testing of the statistical models.Improved runtime 30 times by building the existing R statistical packages in c++ environment. -
Graduate Research Assistant (During Masters)Iiit Hyderabad May 2010 - Aug 2012Hyderabad Area, India- Represented IIIT-H at Text Analysis Conference 2009, in RTE track with a revamped system over our previous participation with an 18 percent improvement in accuracy.- Pioneered a research project funded by Nokia in collaboration with IIT Bombay, the deliverables were reached well prior to the deadlines and influenced the IIT-B team to study the system developed.- Developed the server-side of an Image search project and later took up the user-interface development when the front-end team had dropped out from the project.
Santosh Gsk Skills
Santosh Gsk Education Details
Frequently Asked Questions about Santosh Gsk
What company does Santosh Gsk work for?
Santosh Gsk works for Volkano Ai
What is Santosh Gsk's role at the current company?
Santosh Gsk's current role is Co-Founder.
What is Santosh Gsk's email address?
Santosh Gsk's email address is gs****@****ail.com
What schools did Santosh Gsk attend?
Santosh Gsk attended International Institute Of Information Technology, International Institute Of Information Technology.
What skills is Santosh Gsk known for?
Santosh Gsk has skills like Machine Learning, Pattern Recognition, Information Retrieval, Natural Language Pro, Mobile Applications, Java, Data Structures, Algorithms, Qt, Computer Science, R, Programming.
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