Process Manager
CurrentI specialize in driving strategic data implementations using Analytical tools. Lead Critical projects and ensuring data accuracy, seamless tracking, and actionable insights that empower business decisions. My role goes beyond implementation—I'm dedicated to setting up robust analytics solutions that align with business goals and optimize data quality across digital touchpoints.Core Competencies & Responsibilities:> Advanced Analytics Implementation: Expert in configuring, deploying, and optimizing GA4 and Adobe Analytics to capture user behaviour accurately, ensuring that analytics align with strategic business objectives.> Tag Management Mastery: Skilled in using Google Tag Manager to create and manage complex tagging structures, including custom triggers, tags, and variables for comprehensive user journey tracking.> Data Quality & Troubleshooting: Proactive in auditing, debugging, and resolving data discrepancies to maintain data integrity, leading to highly reliable reporting and insights.> Technical Excellence: Proficient in JavaScript, HTML, and CSS, which I leverage to implement custom code solutions, adapt data layers, and troubleshoot issues with precision.> Stakeholder Collaboration: Adept at translating complex technical requirements into clear strategies for cross-functional teams, working closely with developers, marketers, and management to enhance data capture and reporting capabilities.> Continuous Improvement & Best Practices: I stay on top of analytics trends, optimizing our practices to bring cutting-edge solutions and improvements to every project.