Set up a new, one of its kind business units in the Indian Mutual Fund industry that leads DSP BlackRock's digital initiatives from grounds-up. The team owns company's digitization strategy, business plan to support the investments, product roadmap, end-to-end execution through design, engineering, technology & data, digital marketing, CRM & customer support that drive online sales and is responsible for the unit's P&L.Recruited & retained the best digital team in the industry & (possibly) one of the finest fintech teams serving the online investments space.Collaborated with all the traditional functional teams & ensured their continuous support to deliver a no-compromise user experience through company's online investing products.Results: DSP BlackRock is the leading player when it comes to adoption of owned-&-operated-by-AMC platforms like IFAXpress, Direct-2-investor portals & its APIs for 3rd party distributors. Its market-share in industry's online sales, and the resultant enhanced wallet share as well as product stickiness are seeing sustained growth.Moreover, DSP BlackRock is looked upon as a thought leader in digital space because of its integrated approach of product led business strategy, no-compromise UX, data-led decision making & differentiated digital marketing activities.

Responsible for growing revenues for InMobi's Brand Advertising Business globally - thru creating & selling interactive mobile advertising offerings & solutions from grounds-up.

The buying experience for financial products in India was (& is) broken - people find it tough to evaluate, compare, plan, make decisions, buy & manage their financial products. We co-founded moneysights to fix this broken cycle by building 1 of India's best consumer facing web products. We went thru multiple iterations over 18 months & it was towards mid-2011 that we hit on something which actually made Stocks & Mutual Fund investing simple for the layman.moneysights was on the right track & achieved significant traction as a StartUp thru its refreshing approach to design, communication & recommendation engine. Our users & prominent Personal Finance bloggers actually were convinced that moneysights served customers at all the stages of buying (investing) cycle - i.e. Pre-Investing Stage, While Investing Stage & Post-Investing Stage. moneysights was acquired by Times Internet in September 2014.

i was the founding member of the InMobi's Business team after the Co-founders. Played a key-role in developing mobile advertising market in InMobi's key markets between 2007-09 which comprised India, SEA & South Africa.During my tenure, i contributed more than significantly to InMobi's revenues - right from getting first dollar in sales & structuring deals with mobile publishers to evangelizing the medium to prospective mobile advertisers, brands, agencies for sustained business.By creating & delivering successful interactive marketing solutions for first-time Mobile Advertisers and striking long-term Strategic deals, I saw InMobi thru operational break-even & laid-down a foundation for sustained revenue growth across geographies. The result is visible in InMobi maintaining its leadership position in Mobile Ad Network space in almost all of APAC markets even today.

• New user Acquisition, Retention & Stickiness• Generating traffic to the portal thru Paid Advertising, Social Media Marketing & Strategic Alliances • Monetization of the traffic thru AD Sales & Content Syndication • New product development for revenue streams other than online advertising

Was responsible for getting new clients for DIREM'S services of Loyalty & CRM consulting, Direct MarketingThe profile involved right from understanding client's marketing problem, designing DIREM'S approach towards the problem and recommending the solution & working on the implementationThis included Marketing Program (Loyalty/ CRM) design, setting rules for one-to-one marketing to client's customers & more

Responsible for increasing foot-falls at the store, planning promotions at store level, and non-retail income of the store

Corporate tie-ups for employee pay-roll solutions