Santosh P. Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Connecting Brands with Sub-cultures and communities with shared values, interests and personas using big data, trends and metrics. With 12 years into working on revenue on the ticket sales side at BookMyShow, OML, Insider, Now solving the Brands connecting with Sub-Culture for meaningful influence and standardising metrics for experiential events. The product is built to solve one of the biggest problems in the live entertainment industry globally.

I was always driven by using new tech & data-driven trends to support business objectives of growing new customer bases, increasing revenues and absolute conversions. Using my decade's worth of experience dealing with media partners, digital mediums, artists & performers to help businesses with: - Data driven strategy to launch brands to new demographics.- Tactical marketing to increase revenue, LTV and user growth.- Helping brands access new partners in new & traditional media.- Introducing brands & NFT marketplaces to potential buyers. - Servicing musicians, visual artists, creators, architects and brands into NFTs.

Mumbai Area, India

Responsible for Rs 550cr Sales in Live Entertainment. Key Projects: U2, IPL, Global Citizen Festival ft Coldplay, Ed Sheeran Tour, Cirque Du Soliel, Sunburn Festival, Grub Fest, Disney’s Beauty & The Beast, Disney’s Aladdin, Vh1 Supersonic, Auto Expo, Mahindra Blues Festival.Headed Marketing for Live Entertainment & a Business unit at India's largest entertainment company.+ Setup the entire Events & Sports marketing division at BookMyShow. + Growing the market in the country and scaling up the existing business by identifying the change in trends, gaps in the market, behavioural patterns in the youth entertainment. + Formulated the marketing strategies, AOP, Business goals for the Live Entertainment business delivering 3x growth in 4 years.+ Setup up an experimental content marketing division creating, curating & aggregating content (Daily.Social & Movie Nation) clocking 5 million unique users in a record time of 3 months of operation. + Changed & institutionalised marketing, and the business approach by collecting, processing multiple sets of data, studying the behavioural patterns, psychographic analysis and consumer insights with an objective of achieving higher revenues. + Developed SOP to increase ARPU & customer retention by developing new methods in marketing and enhancing experience on product.+ Developed relationships and strategic alliances partners across Media, Retail, E-Comm.

Mumbai, Maharashtra, India

Joined BookMyShow to setup the team to service & support the Live Entertainment industry in India. Key Achievements: - Structured marketing for IPL teams to increase revenue through ticket sales by 80%- Created new datasets from existing movie ticket buyers to cross-sell live entertainment aiding 38% growth in 1st year. - Created the main strategic plan for Digital marketing & CRM for Events (Music, Theatre, Sports).

Mumbai Area, India

Key Projects: Bacardi NH7 Weekender, The Dewarists (Cannes Brozne Winner), Invasion Festival (The Prodigy, David Guetta), Russell Peters Tour, AIB Roast, Youtube Fanfest, Eristoff Bring on the Night. Bacardi Brands (Dewars, Eristoff, Breezer) Managed the entire digital marketing budget for the company with highest ROI across all channels for the Intellectual properties, music festivals, concerts, artists and branded content business. Developed campaigns & promotion strategies for social and paid media with an objective to push revenant audiences in different pockets of the country into consuming pop-culture. + Solely responsible for digital advertising, social media for events & branded content (NH7 Weekender, The Dewarists, Harley Rock Riders.. etc) + Digital advertising for The Dewarists branded content - winning Cannes bronze for the same category+ Part of founding team of Insider.in+ First in the country to use Facebook & Google advertising to increase attendance to events. + Cross-functional roles in ATL & BTL to increase reach.+ Drove Marketing strategies & Execution for Indie Bands (Pentagram, Swarathma, Dualist Inquiry, Nucleya) & Comedians (AIB) managed by OML.+ Worked directly with Founders, Investors & Key clients to develop profit making projects across the board.

Bangalore Urban, Karnataka, India

Key Clients: IPL, Ford, Dewar’s Scotch, Midival Punditz Music Band, Toyota, and Bacardi.Executed digital media campaigns on Google, MSN, Facebook and other adnetworks for SMBs inIndia. Successfully deployed ad campaigns for:- Beverage Brands: Eristoff Vodka, Dewar’s Scotch- Concert tours like David Guetta India Tour 2012, TheProdigy (Eristoff Invasion Festival), Bacardi NH7 Weekender 2010, 2011.- Planning & Execution digital promotions for The Dewarists Season -1.- Affiliate marketing for leading OTAs, Job portals, International Call Cards/- Part of team which official managed blogging & video content for Ford Discover Smart Drive,Toyota Etios launch.- Officially managed Social Media & Content for Indian Premier League.- Organised Twestival, Tweetups with Shahi Tharoor, Lalit Modi, Lucky Ali. Hosted Foursquare Day.

India

Hosted a lot of community meet-ups with like minded people on Twitter & Foursquare with notable people like Guy Kawasaki, Shashi Tharoor, Lalit Modi, Lucky Ali, Pranav Mistry, Alexis Ohanian (co-founder of Reddit)

Bangalore Urban, Karnataka, India

Got involved in the early days of digital marketing, social media & branded content creation for big brandslike Ford, Outback Adventures, Kingfisher Blue Mile

India

Jumped on to the web scene early developing websites, web-hosting & building discussion boards. - Developed & Designed 70+ static and dynamic websites for over 50+ clients.- Domain reseller and hosting services for 100+ Clients. - Build a cyber security discussion board IndiaESecure.com - India’s Online Security Forum.- Designed creatives and art works for events.