Co-Founder And Ceo
CurrentAt Binary Media, I drive our mission to revolutionize the in-cab experience, shaping the future of passenger engagement through our proprietary Passenger OS. We operate the UAE’s largest network of connected screens in RTA Careem cabs, delivering personalized entertainment, real-time updates, and interactive features that transform every ride into a meaningful journey. By focusing on the passenger economy, we’re not just enhancing the travel experience—we’re setting the standard for the next generation of mobility solutions, ensuring passengers are more connected, informed, and entertained than ever before.