On the Macy's Product Design leadership team, I lead a multidisciplinary group of designers, consultants, and content strategists. Together, we craft customer and colleague experiences across Macy's and Bloomingdale's, impacting millions of shoppers annually. Our work spans mobile apps, retail digital experiences, the marketplace, loyalty programs, gift registry, and tools for over 95,000 colleagues.I partner with product teams to drive enterprise-wide strategies for web, mobile, e-commerce, and omnichannel colleague-enabled customer experiences. This includes building enterprise tools that streamline in-store to online journeys, POS systems, contact centers, order management (order history, tracking, post-purchase, and loyalty), and omni-channel workflows such as delivery, BOPS, fulfillment, and returns.Beyond customer-facing solutions, I optimize supply chain and warehouse operations, focusing on workflow efficiency and intuitive software applications for our warehouse colleagues.Key Achievements:Built and scaled teams across Product, UX Design, Strategic Experiences, Research, XDesign, Marketplace, Supply Chain, Content Strategy, Digital Taxonomy, UX Writing, Inclusive Design, Motion Design, Design Systems, and Design Ops.Transformed an internal resource pool into a robust Experience Design capability with C-suite endorsement.Spearheaded the "Future of Store" transformation, including an innovation lab to advance Human-Centered Design (HCD) processes.Collaborated with User Research leadership to integrate structured research practices in store and supply chain contexts, driving deeper user insights and improving experience design.I thrive at the intersection of design, strategy, and innovation, continuously seeking ways to elevate enterprise experiences and drive impactful transformation.

Masters in Professional Studies MPS - Product Management MPS - UX design - Tools and Analysis (frameworks) and Utility LabMPS - UX design - Utility and Usability MPS - UX design - Independent study - Thesis and ReflectionI teach and facilitate a class of enthusiastic students in this Masters program, with what I have been doing for a long time now. Expose them to the world of Product and Experience design and fill them with some passion for empathy and guide them to listen to end users when they are creating products and experiences for them.------------------------------------------------------------MA/MBA Program in Design Leadership- Intersection of Business & Design I and II (Johns Hopkins Carey Business SchoolI have instructed and facilitated a graduate level course as part of the Design Leadership program offered in partnership between MICA and Johns Hopkins Carey Business School. This course creates opportunities and enables students to meet, interact and learn from a variety of professionals in the fields of Business, Design and technology.Course Information:Business and design fields have their own cultures, belief systems, values and assumptions. In today's market, many Fortune 500 companies are either buying design firms or standing up their own innovation lab. This 16 week program will take students on an exploration to discover how design and business are truly intertwined. While the first 8 weeks will focus on discovery, the following 8 weeks will put theory into practice. Special guest lecturers, team projects, field research, and participative seminars will help students learn business and design tools and methodologies as well as be able to immediately apply.

Cox Automotive Inc. is transforming the way the world buys, sells and uses cars with more than 40,000 clients in 100+ countries around the world.I led the Product Strategy, Experience design and research teams for the Cox Automotive Esntial Commerce™ (Product of digital innovation program & New product development). I collaborated with product designers, product managers, developers, researchers, content strategists, and data scientists, owning the design, strategy, research, optimization and designOps of an extended team of 20+ talented product experience managers, product strategists, visual designers, content startegists & writers, researchers, design managers and Information architects.Cox Automotive Esntial Commerce™ is an intelligently designed solution for the auto industry that is redefining automotive commerce with our new product offering - Esntial Commerce™ – the industry-leading automated eCommerce experience for car buying that is transforming our client’s businesses and expanding customer expectations.

Joined a rapidly evolving Digital Retailing and Technology team at Cox Automotive to oversee, build and enable the cross-organizational User Experience Design discipline for Digital Retailing team, leading the community of practice, establishing a UX design and development process, enabling shared tools and best practices, and creating a unified design system with theming capabilities for Digital retail customers and OEMs. Led the design teams focused on digital retailing products that drove a 500% increase in lead conversion on Accelerate my deal.

My (WIP) book is about a new approach to building community through food, culture and celebrations with those around us. This is my effort to bring in inclusivity in our communities where we can all explore, learn, celebrate and spread the joy of living through an open lens. The book will also feature sections on how to adapt this concept successfully in different settings be it celebrating at work, social circles, schools/ colleges and or at any community level settings.

I led Ellucian’s portfolio of software solutions (SaaS, EaaS) comprising of Constituent Relationship Management (CRM), Voice (campaigns, chatbots, voice enabled services) & Degree Works, driving product growth through innovative experiences. Ellucian's products built specifically for the higher ed industry, drives institutional success by providing tools to establish and cultivate lifelong relationships with key focus on the student success portfolio.Key responsibilities:• Lead a team of talented experience product designers, managers & researchers, driving product, experience strategy and requirements, managing CRM applications - Recruit, Advise, Advance, Voice & Degree Works, defining UX strategy, roadmaps, standards compliance & new product development.• Own product strategy for an ever evolving and growing set of as a service offering.• Collaborate with the Product leadership and development teams to explore, innovate approaches to design solutions for the suite of products to drive student and business partner experiences• Partner with engineering and architecture to research new technology directions in thegrowing products in ed tech space, recommend and drive experience design strategies across the organization• Work with institutions to understand their higher ed tech initiatives and identify product opportunities. • Obsess over market needs, competitive intelligence, and customer research to understand whitespace, pains, and strategic customer initiatives for new product opportunities• Deliver design direction and thought leadership that consistently demonstrates,recognizes and addresses the needs of students, staff, customers, and business users.• Key contributor & collaborator on the Ellucian Innovation Lab initiativeEllucian is the worldwide leader of software and services designed for higher education. 2,700+ institutions in 40+ countries rely on Ellucian to help enable the mission of higher education for over 26+ million students.

Defined & delivered global application design methodologies, philosophies, standards and strategies for customer facing applications, for enterprise data visualization and reporting, while also helping in establishing and growing a world class UX organization. Worked in tight strategic collaboration with product management and engineering to determine not only how the products will look, feel and behave, but how design can solve for many issues that our users encounter using our products and in-turn increase adoption. Evangelized the principle of applying design thinking to reflect on the brands and help achieve corporate objectives.Designed and launched MI cloud experience which helps build intelligent enterprise in cloud.Key Responsibilities:Mentor designers, product owners and technology managersDesigning the next generation of mobile centric productsEstablish User Research practice/discover other methods of conducting User ResearchEstablishing Design Standards including 508 complianceBuilding User eXperience cultureService design blue prints and journey mapsDesign thinking

Leading the experience design aspects of product development by applying design thinking as part of an accelerator program at the Johns Hopkins Tech Ventures.Design thinking, Lean UX, Agile development, User Research, User experience strategy, Service Design, Human-Centered Design, content strategy/development, product roadmap and leadership, social/community strategy, entrepreneurial leadership

I taught a class of enthusiastic students what I started doing a long time ago. Expose them to the world of UX and fill them with some passion for empathy and tell them to listen to users when they are designing for them. My students range from wannabe UX designers, budding entrepreneurs and design professionals who want to kick it up a notch to take their careers to the next level. I get to mentor the class other than influence the constantly changing UX curriculum to keep it more crisp and up-to date with my fellow instructors.https://generalassemb.ly/instructors/santosh-subramanyam/7424

Worked closely with Senior management of globalization, CRM, Reservations, mobile, guest services and brand teams to develop and ensure adherence to digital design vision, strategy and design system.Mentored teams of designers; developed and documented processes and process improvements; collaborated with development teams to optimize the user experience across product platforms.As an eXperience lead on the Globalization team I dug deep into User Research and behavior to define Marriott experiences be relevant to the users everywhere and on all touch points of customer interaction.Responsible for providing strategic user experience design, Information Architecture and art direction based on business and marketing strategy, customer feedback, usability testing, cultural nuances in regional markets and industry research.Key words: Lead design and mentor designers, product teams, product owners and managers on global initiativesUser Research, Mobile, Journey map, UX and product vision, prototyping Establishing Design Standards including, 508 complianceService design

Architected the redesign of the reservation system of Marriott.com which is the back bone of all online reservation systems, generating 14+ billion USD (2015) in companies overall revenues.Collaborated with the standards team as a product line UX lead to de ne and maintain design standards across all platforms.Provided senior management with implementation plans, requirements, strategic/comparative analysis, resource cost estimates and sign-off for multimillion dollar eCommerce initiatives from user experience discipline. Keywords: Product strategy vision, meeting facilitation.Owned responsibility for establishing direction and information implementation strategies for online experiences on all the global language sites through multi language prototype testing in markets. Information Architecture, User Research, Visual Design, Business Analysis

Active Member (Remote) and advocate at www.Praja.in, a social enterprise to promote citizen collaboration on urban civic issues.

Macys - Federated Systems GroupProduced managed and Led Information Architecture and interaction design teams and projects on the redesign of customer information system for Bloomingdales and intranet for Macys. Managed and mentored an implementation team during project phases.Led user research and in store UR testing of the prototypes, created a rich intranet application for Bloomingdales to enable digital entry of client information and cross sell products that accounted for increased revenues across stores in the launch market.Produced user experience vision plans and actively led the visioning sessions with VP Technology and Techology Managers to evangelize the value of user experience design across product managementVisual design, HTML, JQuery, User Research

equirement analysis, Screen mockups, Iconography, wireframes, Usability and accessibility following SDLC.Produced and led user surveys and usability studies for software products and Intranet websites. Created intuitive icons to compliment menu structure and increase visual cues enriching user experience. Designed and implemented alert/error messages with appropriate graphics for enhanced and intuitive user experience across products. Maintained and updated design standards.

Defined information architecture and site maps, wireframes, use cases, dynamic HTML prototypes. Conducted user surveys and usability studies for @ Chick-Fil-A Portal.Gathered requirements from business, users and mapped it to build application screens and wireframes.Developed user interface screens (comps) to define rich user experience. Collaborated with the developers to de ne requirements to match ALUI portals platform from BEA Aqua logic like out of the box calendars, survey and poll portlets. Performed user research in-house with employees to fine tune designs.

Designed and built multiple applications that cater to the PMO to manage Project and portfolio management. Launched the pet insurance project on progressive.com.Created site maps, wireframes, use cases, dynamic HTML prototypes and conducted user surveys, usability studies for various web based applications.Designed and conducted user research surveys, usability testing 101, developed personas and focus groups for testing applications. Project Planning, requirement gathering and processing, resource assignment, CBA’s, risk management, communication management, lessons learned and all general aspects of project and product management.Key Words:Data visualization, Dashboard design, Project Management, Product management, Usability testing

Manage and mentor design teams onsite and off-shore and closely work with the technical teams onsite and offshore. Gather Requirements, page and site architecture, navigation structure, usability testing, flow diagramming, wire framing, detailed use cases, user interface design, prototyping and drafting functional specifications, build dynamic user interfaces using HTML, CSS and JS Analyzing the functional business process and document new functional requirements. Develop user interface designs and screen flow logic.Design storyboards to communicate Site Structure, Navigation, and Interaction Sequences.Work with cross-functional teams to understand Customer needs, Design UI's and Document Design and Functional Specifications.Performed heuristic evaluations on GE Intranet websites and provided alternate design solutions to improve the user experience

Gather Requirements, page and site architecture, navigation structure, usability testing, flow diagramming, wire framing, detailed use cases, user interface design, prototyping and drafting functional specifications, build dynamic user interfaces using HTML, CSS and JS Analyzing the functional business process and document new functional requirements. Develop user interface designs and front end HTML, CSS code for development.Design storyboards to communicate Site Structure, Navigation, and Interaction Sequences.Work with cross-functional teams to understand Customer needs, Design UI's and Document Design and Functional Specifications.Top Clients: Allen Solly, ING Vysya, Potlatch, BNP Paribas, Applied Materials

Concept Development: Assessing existing web property, evaluation of content, architecture, workflow, and design.Created new IA and content strategy to align with the new brochure site launches for clients.Worked closely with project management, design and IT teams to complete and deliver corporate Internet and intranetsites, including portals and dashboards using HTML & JavaScriptActively Participated in Sales Pitches and Business Development Effort

Netkraft Pvt. Ltd. was acquired by Adea Solutions, Inc. on 06/10/2004. Netkraft is an Indian e-business consulting firm and Internet provider. The company provides solutions that streamlines the whole supply chain, including Intranets, Extranets, electronic catalogues, and electronic market places. NetKraft has been using technologies like EJB & COM and extending it to the latest information delivery systems such as WAP. The company was founded in 1998 and is based in Bangalore, India with offices in Helsinki, Finland; Fairfax, Virginia; Singapore; and London

Authored interactive corporate CD-ROM presentation for Bekaert NV a leading steel radial manufacturer in the world.Incorporated regional sales reports with a dynamic graph generator.Designed Franklin Industries website. Wireframes, html prototypes.Designed Icons, graphics, layout and user interfacefor an inventory management system for Kobelco NV.

Designed and developed multimedia enhanced courses for students, designed brochures, newsletters, promotionalletters and Web interface Design for PC Services.Handled corporate and institutional training sessions for PCS clients ingraphics and multimedia related to design and management.Worked as a consultant web designer for clients like AreEx in the Middle East

Human resource professional. Payroll, Accounting and Statutory compliance.Managed time office and medical benefits