Helping clients navigate their health concerns (mental, physical, spiritual) with the utilization of herbal formulas and routines unique to the client’s needs.

Responsible for leading paid social strategies for Vanguard and Baked by Melissa products across LinkedIn, Facebook, Twitter, TikTok and Reddit.Collaborated with the PPC, media and creative teams to create successful paid social campaigns that supported cross-channel tactics.

Photographed Naked Crab’s menu and responsible for building posts, creating post copy and putting together monthly social media calendars.Managed Naked Crab’s Instagram and Facebook accounts to increase engagements, followers and resolve any customer issues.Utilized Canva and Photoshop to create custom content and developed weekly promotional deals during COVID-19 to generate more online orders.

Developed and optimized Facebook and Twitter Ad campaigns for the Rémy Martin-Cointreau portfolio that produced an Ad Recall Lift 15% above benchmark.Provided the client creative direction for Paid Search and Social to ensure their message was cohesive across platforms. Launched successful YouTube campaigns for the Just Rémy collaboration with Don C that exceeded the View Rate benchmark by 20%.Managed a small team of 3 to ensure: daily social posts were boosted, ad hoc requests were handled, pacing was aligned with the monthly budgets and performance was on par with KPIs.Led monthly presentations with the clients to review paid performance, optimizations, creative success and next steps.

Supervised Paid Search and Social account managers to ensure campaigns were optimized to meet KPIs.Managed direct revenue driving channels for a portfolio of e-commerce clients such as Facebook, LinkedIn, Adwords, AppsFlyer and Steelhouse.Achieved a 13x ROI for Dagne Dover through targeting Facebook 1P and 2P data with Dynamic Product ads.

Strategically implemented digital paid media campaigns for a diverse portfolio of 10+ clients on various social platforms mainly Facebook.Increased ROI by 20% for GuavaPass by running mobile app deep link campaigns in tandem with A/B testing Facebook and Instagram ad copy and images.Developed campaign strategies and performance projections based on client goals resulting in a 150% increase in purchases, and a 308% budget increase, for Dagne Dover.Conducted daily optimizations for all live campaigns based on performance and report on KPI’s to clients weekly.

Created all original copy and graphic concepts for social media platforms for Josh Cellars, Luksusowa and HobNob Wines resulting in increased fan engagement and awareness.Project Managed website builds and populated Content Manage Systems for TonysNYC.com and JoshCellarsCustomLabel.com.Drafted RFP’s for clients marketing campaigns based on specific client suggestions.Implemented paid advertisements on both Twitter and Facebook to increase awareness and generate ROI for all clients; resulting in an increase of HobNob’s social following on Facebook by 1.05%, Instagram by 70% and Twitter by 2%.Taught, and managed, four interns how to use various social analytics tools, research and create original social media content.

Managed and curated content ontop of sharing credited research via Twitter, Facebook and WordPress for World Sexual Health Day events.Utilized Mailchimp to create and distribute original email campaigns to World Sexual Health Day mailing list.Increased World Sexual Health Day’s Twitter following by 22% in two months by using social media awareness strategy.

Listened to speeches from industry leaders in the tech field and drafted quote based tweets and any potent content for Internet Week’s Twitter account.