Santos B. Lopez Email & Phone Number

Knoxville, Tn, Us

Maryville, Tennessee, United States

Franklin, Tn

United States

Core Focus▹Ideate on-air and social media concepts and content based on complex market research and an understanding of viewing behavior. Oversee production of videos from start to finish. Highlight of Contributions▹★ Assisted Wrigley Media Group in attaining $425K+ in new business.★ Pitched concepts for syndicated talk shows and recurring reality series.

Miami, Florida, United States

Align strategies and messaging across all marketing platforms.Developing integration of creative branding across all promotional campaigns for linear, digital, social and radio. Inspire creativity, innovation and organization of the most important Novela campaign launches.Develop creative content for the networks and clients in full 360 format.

Knoxville, Tennessee Area

Core Focus▹Coached and mentored a multidisciplinary team of 11 writer/producers, graphic designers, and video editors. Envisioned and developed breakthrough storytelling techniques to achieve higher viewer engagement. Designed, wrote, and produced 360 multimedia campaigns for ratings blockbusters. Directed multiple high-value Ad Sales integrated campaigns featuring top talent from HGTV and DIY Network.Highlight of Contributions▹★ Led the HGTV rebrand #LoveHome, transforming HGTV into a Top 5 Network for the first time in its 20-year history.★ Launched highly-rated new series Brother vs. Brother, Property Brothers: Buying & Selling, and Property Brothers at Home.★ Produced highest-rated seasons of #1 show Fixer Upper, Flip or Flop, Home Town, Ellen’s Design Challenge.★ Boosted Jonathan and Drew Scott’s appeal with co-branded campaigns and exclusive PR content.★ Streamlined and error-free post-production approval process with a 40% faster editing time.

Greater Nashville Area, Tn

Supervised the output of 4 promotional writer/producers by making script revisions and approving final edits. Analyzed viewer engagement and update targeted campaigns to meet or exceed brand creative goals. Conceived and produced on-air promotions and sales spots for music, reality, celebrity, and game show programming.Highlight of Contributions▹★ Increased network ratings and reach by crafting content which appealed to wider demographics.★ Created promo campaigns to launch signature programming for CMT Crossroads, CMT Music Awards, and Gone Country.★ Saved $50K+ in annual costs by instituting a 2-day per week voiceover session schedule.★ Optimized post-production processes to deliver content faster.★ Executed first 360 promotion of "Celebreality" shows including a Times Square billboard.

Wrote and produced promos, ID's, and long-form features for the Latin American version of CMT.Wrote spots in Spanish and English, plus produced a variety of spots in Portuguese, and wrote trade and print ads. Interviewed Country artists and fans for our long-form programs. Traveled to Mexico, Brazil and Argentina as a CMT representative at trade shows and business meetings