Experienced, passionate and creative Marketing and National Commercial Manager with deep knowledge of Pharmaceutical industry, both at Multinational enterprise and Pharmacy level. I excel at Business Development and Marketing Strategy, and have built a strong record of launching products, exceeding growth objectives and helping my team to be the best they can be. Sales and Marketing is where I feel at home, and have established myself as a Manager able to lead Omni-Channel projects, namely Online and E-Commerce services, adding value to my Trade Marketing expertise. Pharmacist with a post-graduation in management.Highly motivated, dynamic, proactive and always eager to learn.I value good companies that allow me to be challenged, to be innovative and analytical.
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National Sales & Marketing Manager Institut EsthedermNaos (Bioderma - Institut Esthederm - Etat Pur) Feb 2019 - Sep 2022Portugal▪Responsible for the entire Esthederm brand in Portugal, acting as BU Director with P&L management. Leading a cross-functional team (Marketing, Sales, Training and Digital). ▪Full responsibility for commercial and marketing strategies, including new product launches, B2B and B2C approaches and digital projects. ▪Build and maintain scientific and medical relationships with aesthetic physicians. Develop annual medical plan, responsible for medical marketing strategy and scientific communications.▪Attending and organizing various conferences, congresses and corporate events. -
Sales Manager NaosNaos (Bioderma - Institut Esthederm - Etat Pur) Nov 2017 - Jan 2019Lisboa E Região, Portugal▪Commercial Manager for Bioderma and Esthederm brands in Portugal. ▪Leadership of national wide KAM and Sales Rep, with a strong focus on surpassing Sales, Targets and goals. ▪Development and implementation of effective sales strategic pillars for On and Off-Trade channels, with above expectations success, both in Market Share growth and internal and external engagement.
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Sales Manager BiodermaNaos (Bioderma - Institut Esthederm - Etat Pur) Apr 2016 - Jan 2019Carnaxide▪Commercial Manager for Bioderma brand in Portugal, responsible for sales strategy definition and implementation. ▪Management of a team of Sales Rep and Beauty Advisors, leading and developing them to perform turnover. ▪Route-to-market design and Trade Marketing strategy definition, namely creating innovative promo plans, resulting in new POS openings and increased sales. ▪Creation of strong partnerships with main stakeholders, increasing brand awareness and ensuring brand profitability
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Sales RepresentativeMylan Aug 2015 - Mar 2016AlgarveRepresent Mylan on southern region and develop company's market share.Increase sales (generic, branded and OTC medicines).Building effective business relationship with pharmacists and help them to improve sell out.Understand consumer and market dynamics. -
Customer Care ExecutiveSimphar - Sistemas De Informação E Multimédia Para Farmácias Apr 2015 - Aug 2015Lisboa E Região, PortugalResponsible for the customer care, focused on customer satisfaction and retention.Management and quality control of information provided by the software and maintain a close communication channel with customers and other entities.Define procedures to communicate software changes and updates.Pharmaceutical consultancy to help improve software.Regular meetings with clients and software training. -
Pharmacy ManagerFarmácia Palma Santos Jun 2003 - Jan 2015Praia Da RochaDevelopment and implementation of the business plan of the pharmacy.Negotiation with Pharmaceutical Industry and stock management responsible.Managing, supervising and training pharmacy support staff.Develop, organize and overseeing all pharmacy activities.Responsible for controlling, dispensing and distributing medicines.
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Community Pharmacy InternshipFarmácia Alvide Dec 2002 - Mar 2003Cascais
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Hospital Pharmacy InternshipHospital Santa Cruz Oct 2002 - Nov 2002Carnaxide
Sofia Santos Skills
Sofia Santos Education Details
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Circus StreetDigital Marketing Academy Training Program -
Business, Management, Marketing, And Related Support Services -
Faculdade De Farmácia Universidade De Lisboa6 Years Degree - Pharmacist, Pharmaceutical Sciences
Frequently Asked Questions about Sofia Santos
What is Sofia Santos's role at the current company?
Sofia Santos's current role is Marketing Director @ YFarma - Medochemie Iberia.
What schools did Sofia Santos attend?
Sofia Santos attended Circus Street, Católica Lisbon School Of Business And Economics, Faculdade De Farmácia Universidade De Lisboa.
What skills is Sofia Santos known for?
Sofia Santos has skills like Team Coordination, Community Pharmacy, Marketing Management, Planejamento De Projetos, Desenvolvimento Empresarial, Business Development, Negotiation, Healthcare, Team Leadership, Strategy, Sales Management, Patient Education.
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Sofia Santos
Porto -
Sofia Santos
Portugal3gmail.com, faber.vc, faber-ventures.com1 +351939XXXXXX
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Sofia Santos
Msc Electrical And Computer Engineering @Ist | Project Manager @JunitecLisbon Metropolitan Area
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