Otherside

- Madden HD July 2020 - Present- EA Sports PGA Tour HD July 2019 - June 2020- NBA LIVE HD December 2015 - February 2020

Jordan Brand AccountCampaigns:Rise Above - Site, Paid Media, Films & InstagramRole - Concept, Copy, Athlete Interviewshttp://www.blastradius.com/work/jordan/http://www.nike.com/jumpman23/riseabove/AJ2012 - Site & Paid MediaRole - Concept team, Copy Supporthttp://www.blastradius.com/2012/03/09/air-jordan-2012/http://www.nike.com/jumpman23/aj2012/Fly Wade 2 - Site & Paid MediaRole - Concept team, Copyhttp://www.nike.com/jumpman23/flywade2/Melo M8 - Site, Paid Media & iOS AppRole - Concept Team, Copy Support, Athlete Interviewshttp://www.nike.com/jumpman23/m8/

Provided copywriting on a social media campaign concept for Jordan Brand.- Created the voice and tone for several characters within the campaign concept under the guidance of the creative director- Scheduled social media communication based on a timeline from the agency and client - Responsible for researching and compiling contact lists for social media interaction

NBA ELITE 11Responsible for the overall Visual & Audio Presentation of the game. Also took on various duties with NBA league and partner relations, lifestyle marketing planning and PR.Some of my main duties included the following:- Ensured authentic NBA player/team/stadium visuals - Implemented ESPN broadcast package - Supervised and directed ESPN commentary recording sessions (featuring Jeff Van Gundy, Mark Jackson & Mike Breen)- Re-designed Main Menu interface - Integrated In-game Ad Sales (T-Mobile, Sprite, Adidas, Jordan Brand)- Designed presentation elements of Tutorial Mode - Optimized gameflow- Contributed to soundtrack directionNBA LIVE 10Responsible for designing many areas, with the focus on a greater level of authenticity and culture to the game.Some of my main duties included the following:- Ensured authentic NBA player/team/stadium visuals - Conceptualized and implemented opening game environment “The Hangar”- Directed and co-designed LiveRun Online game mode - Contributed to soundtrack direction- Maintained community blog SSX Next Gen (Concept Development Phase)Responsible for early character and level development.

Upon completing NBA Street Homecourt XBOX 360/PS3, took on the Associate Art Director role for various games.SSX Next Gen (Concept Development Phase)- Art directed various areas of the game including environments and FX.Unreleased Game (Concept Development Phase)- Directed concept development of characters, environments and front end.NBA Street Homecourt Downloadble Content- Art directed post-ship digital downloadable content- Drove the asset completion of two DLC packs, which included a new set of streetball courts and original NBA Street characters

Lead Character Artist on platinum selling titles for EA Sports- Created and drove the character visual direction- Collaborated daily with the Art Director, CG Supervisor and rendering engineers- Managed and mentored a team of artistsWorked on the following AAA titles:NBA Street Homecourt Xbox 360/PS3NBA Street V3 PS2/XBOX/GamecubeNBA LIVE 2001-05 PS2/XBOX/PCNBA LIVE 2000 PC

Quality Assurance Tester on multiple AAA titles- Analyzed software for bugs- Documented and prioritized issues- Provided development team with qualitative feedback on design and featuresGames tested:Beetle Adventure Racing N64Need For Speed III Hot Pursuit Playstation One/PCDiablo Playstation OneWarcraft Playstation OneNBA LIVE 99 Nintendo N64NBA LIVE 98 Playstation One

Sole Searching was a touring event in Canada dedicated to sneaker culture. I joined a group of friends on their second year of this tour as the Creative Director. We showcased sneaker collections from some of the biggest collectors in Canada and the US. Along with the rare kicks were concept sketches from designers at Nike and sneaker artwork from the likes of David White plus many more. The event was sponsored by footwear and apparel brands Nike, Adidas and Puma to name a few. This show was held in Vancouver, Toronto and Montreal. On the last leg of the 2004 tour, we packed the nightclub Atlantis in Vancouver with over 700 attendees. In the fall of 2005 we partnered with the SneakerPimps sneaker tour to showcase some custom displays of more rare sneakers.