Veronica Santos Email and Phone Number

Graphic Design, Web Design, Technology Faculty (Professor)

Support clients in the development of IT training in Articulate Storyline and Rise for Lowes.Create multimedia using Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, Adobe Premiere and Adobe Photoshop. Create visual storytelling with infographics and video assets.Defines and evaluates client’s requirements.Evaluate learners' training usage.

● Defines and evaluates client’s requirements.● Creates strategic brand positioning, logo development, trademarks, online advertising, catalogs, menus, business cards, flyers, posters, and other graphic designs.● Works for small, medium, and large-sized organizations. ● Designs Vector images digitalization for laser engraving and plotter cutting. ● Create print advertisements, brochure layouts, and web banners.● Develops electronic files for web-based reprint materials.● Translates print materials into electronic formats.● Manages the development of all visual communication on Websites, Social Media and print material.

● Develops training for virtual - web-based training, and live audience (analysis, design, storyboarding, evaluation, and explanation process and deployment).● Defines and executes project requirements in Vantage Programmes (D2L Brightspace)● Applies PwC branding guidelines to attain consistency throughout several projects. ● Measures and evaluates the effectiveness of training in different modalities. ● Codes and manages Learning Management System (JSON / HTML coding interaction).● Develops and assists in the implementation of multiple training programs, job aids, and other performance improvement solutions.● Brainstorms and works collaboratively with project team members in the development and deployment of multimedia elements that support online course delivery.● Identifies and makes suggestions for improvements when challenges and/or opportunities arise.● Enhances user experience by revising and updating documentation.● Assists with “train the trainer” in monthly sessions.● Serves as D2L Brightspace Learning Platform expert to troubleshoot other designers’ issues. ● Develops content in Google Workspace to create documentation and manage training sites, and online meetings.

● Developed instructional approaches and interactive activities in Adobe Captivate.● Performed Adobe Captivate (LMS) Administrator functions - assessed, monitored analyzed,testing functionality and provided solutions to enhance the end user experience in Adobe Captivate Prime LMS. ● Analyzed training and media requirements. ● Developed appropriate training objectives and tested methods and designs instructional valid training materials.● Designed and developed computer-based training, web-based training, and other technology-based multimedia learning solutions.● Created flow diagrams and storyboards.● Created documentation such as Job Aids, Standard Operating Procedures (SOP), and Training Manuals.● Developed and facilitated Adobe Captivate Prime training for learners and instructors.● Interacted with customer and subject matter experts (SME) to ensure the technical accuracy of instructional content.● Performed functional subject matter expert skills (SME) tasks in Adobe Captivate 2019 and Adobe Captivate Prime.● Creates surveys to collect learners’ feedback to improve content.

● Provided Creative Direction and coaching to a team composed of traditional and digital visual - graphic designers, content specialists, technical and web developers, copywriters, photographers, marketing, data analysts and other creative professionals. ● Applied branding guidelines to attain consistency for external and internal projects. ● Managed and guided the creative team in the development of websites, printed collateral, and signage.● Strategized and brainstormed with creative teams and clients to meet marketing goals.● Managed the execution and delivery of tasks performed by the creative team.● Evaluated and analyzed market research and design trends.● Evaluated content to ensure that it reflects the brand and business objectives.● Proof-read support for online, print and website content.● Analyze, set goals, perform keyword research, and identify target keywords, considering search volume, business goals, brand, and user roles.● Improved skill level of the assigned creative team and worked through training, performance management, project assignment, and allocation of resources. ● Served as project and traffic manager, directing the company creative services, including project initiation, budgets, schedules, assignments, scope changes, issues, billing, closeout, and follow-up. ● Coached and developed the creative team by using several tools such as Adobe Creative Suite, Adobe Captivate, PowerPoint, HTML, and CSS, SEO, online ads creation, photo manipulation, branding and other digital experiences.

● Developed engaging content to enhance user experience through various digital modalities.● Applied Google Web Analytics knowledge and industry leading practices to measure the user traffic and metrics to the corporate Websites, Social Media and LMS.● Provided consultation as a subject matter expert for different creative and digital initiatives.● Collaborated with Marketing and Sales teams to facilitate training to a diverse staff on social media, graphic design, and content management system to support online advertising.● Developed and managed company websites in WordPress, Drupal, HTML5, and SharePoint. Developed learning solutions for professional development and organizational training resources.● Collaborated with project managers on curriculum design and course development within the learning management system (CMS) and gave them suggestions on instructional technology. ● Developed guidelines and job aids for various purposes (marketing, academic, advertising).● Researched competitive positioning to develop marketing strategies.● Delivered technical assistance on the use of current technologies, including computer-based training, desktop video conferencing, multimedia, video editing and distance learning technologies.● Managed various Social Media platforms. ● Created captivating content for Social Media sites, which may include ads, videos, blogs, and articles.● Managed and trained Social Media teams on best practices, pay advertising, and graphic design.● Managed and implemented procedures, created materials, products, and delivered training presentations using technology-based tools and resources.● Created web-based training for corporate office and college new faculty using Adobe Captivate, Adobe Photoshop, and Blackboard Learning Management System (LMS).● Facilitated training classes and evaluated the effectiveness of training activities.● Analyzed metrics to evaluate content efficiency.

Utilized basic to advance knowledge of legal descriptions, property documents to code acreage descriptions, research plats and determine correct data. Maintain drawings / maps utilizing GIS tools and Arcview ESRI GIS software. Create and edit parcel data to store it in personal and network-base geodatabase. Attribute drawings.