Sanya Dawar Email & Phone Number

New Delhi, Dl, In

London, England, United Kingdom

- Conceptualised and executed 7 social media campaigns to increase brand awareness- Strategised creative and innovative ways to highlight Oramai’s key attributes in allcommunication platforms, including liaising with influencers- Worked in partnership with the Creative Director to enhance the marketing calendar- Scripted content for the brand’s website, including descriptions for all products,newsletters and Oramai’s sustainable attributes

New Delhi Area, India

- Developed and implemented the brand strategy, including a strategic PR and social media plan with the Creative Director, to build and increase customer base, online presence and retail engagement- Conceptualised marketing and promotional ideas for the brand’s forthcoming collections and new store openings- Liaised with celebrities and brand ambassadors for media sponsorships, events and red carpet appearances

New Delhi Area, India

- Managed initiatives to improve Dior’s prominent positioning in all communication platforms and analysed Dior’s positioning against competitor brands- Ideated and implemented comprehensive brand-building for men’s and women’s ready-to-wear and leather goods division through communication strategies across print and online mediums- Honed existing media relationships and helped in fostering new ones to enhance Dior’s profile and ensure the brand is at the forefront as and when opportunities come up- Initiated and developed key relationships with websites and bloggers to build a strong digital base for Dior India- Planned the budget for 2016/17 and 2017/18 with the Country Manager and CFO to strategise the brand’s annual spending- Represented the brand at Paris fashion week in September 2015 along with top Indian Editors and fashion directors from magazines such as Vogue and Elle- Independently hosted an event to launch Dior’s Fall/Winter 2016 collection that attracted 40 new clients

New Delhi Area, India

- Managed accounts for the following clients: Dior Timepieces, Christian Louboutin, Bobbi Brown, Marks & Spencer, Rocknshop.com and Zehen- Planned and executed communication strategies to coordinate and manage daily media queries for clients- Organised consumer engagement and media activities to generate buzz and build brand recognition- Devised strategic PR plans for clients based on their individual, distinguishable characteristics

Mumbai Area, India

- Identified specific designers and accessories for a cover shoot- Worked with the Fashion Director to style celebrities for the Vogue Beauty Awards- Sourced items and accessories to utilise for the magazine’s product pages- Designed a still life jewellery shoot with the Art Director- Researched and compiled brand information of the looks featured in the magazine

New Delhi Area, India

- Researched different states in India to determine investment capital and factors that influence these investment decisions; listed all factors and analysed the data

Mumbai Area, India

- Organised, managed and planned fashion events and shoots- Assisted the Fashion Bookings Editor to find suitable locations for shoots

Master Of Arts - Ma, Strategic Fashion Marketing, Distinction

Activities and Societies: International study trip to Paris in partnership with Institut Français de la Mode to understand French Luxury.

Bachelor Of Science - Bs, Statistics, Upper Second Class Honours

Activities and Societies: Theatre, Statistics Club

Commerce And Accounting, 93%, Economics, Math, Business Studies, Accounting And English

Activities and Societies: President of The Student Council, Theatre, Dance Central Board of Secondary Education, CBSE Board