As the Chief Transformation Officer at The Makeover Guys, Sanyen is responsible for driving business, CX, and process transformation through the use of digital products and technology innovations. Prior to his current role, he served as the Executive Creative Director of Isobar Malaysia, and was previously the founder of IF Interactive before it was acquired under the Dentsu Aegis Group.Throughout his career, Sanyen has designed new media interactions, learned and applied new technologies, and told stories through digital mediums. He has worked with numerous clients, including SK-II, Sony, Discovery International, Toyota, Lexus, Unilever, British American Tobacco, Fox International Channels, Mudah, ASTRO, and CIMB – just to name a few.Under his creative leadership, Isobar has picked up over 100 awards from DMAM (Direct Marketing Association Malaysia), MC2 (Malaysia’s Creative Circle), the One Show Interactive, New York Festival, and the Webby Awards. Most recently, the agency picked up the coveted Campaign Asia’s Agency of the year, two years in a row (2015/16), the Golden Kancil Award at the 2017 Kancil Awards, and Gold at the Spikes Asia Awards 2017, landing the Country Agency of the year award.Sanyen has also made appearances to speak and exhibit his work in various design conferences in Stuttgart, Helsinki, Singapore, Melbourne, and New Zealand, and continues to share his passion as a guest speaker at various design universities in Malaysia.