Business Director | International Trade | FOOD & BEVERAGE & COMMODITIESExperience in an international trade company based in Lisbon, connecting foreign markets to Brazil in the Food & Beverage and Commodities sectors. Background as a reseller/commercial representative for suppliers in Europe, Turkey, and South America, as well as Business Director at CEAIE (European Chamber of Support for Foreign Investors). Expertise in Brazilian and international commodities – grains, minerals, metals, and sugar – with a strong presence in European, American, and Chinese markets.-Strategic Management and Business DevelopmentLeadership in establishing partnerships with major national and regional networks, developing exclusive projects and private labels.Implementation of B2B strategies to boost sales and profitability, expanding markets in Brazil and strengthening relations with international suppliers.-Skills in Prospecting and NegotiationProspecting and managing contracts with corporate clients, supermarkets, HORECA channel, and strategic distributors.Applying advanced sales and negotiation techniques to increase market share and strengthen strategic partnerships.-Market Analysis and Growth StrategiesConsultative promotion of services and products based on competitive analysis and pricing strategies.Market intelligence: gathering insights on trends, regulations, and competitor positioning to guide business decisions.-Global Connections and Commodities FocusActing as a liaison between CEAIE and the global market, consolidating opportunities in the commodities segment and fostering lasting connections with strategic markets.Training and motivating operational partners, promoting productive and long-term alliances.Results-oriented professional with a strong strategic vision, international market experience, and the ability to build solid relationships that drive global business growth.

I capitalized on an opportunity to travel in an effort to gain new experiences, foster personal development, and bring a renewed perspective to my life plans. This period allowed me to build strong connections with other individuals and cultures, which has cultivated new growth and a better understanding of my future goals.

Report to the Director of Sales and Credit, leading a team of 110 employees, including four direct reports. Responsible for managing all sales activities, achieving a monthly sales volume of c. R$ 20 million.-Target allocation and monitoring, performance KPIs, analysis and definition of action plans.-Set up the sales process, checking targets against actuals via PDCA.-Supported HR with the development of training materials for the sales team.-Development of market intelligence, prioritization and internal communication of trade policies, in addition to establishing the parameters for sales commissions and bonuses -Segment stratification and action planning for product launches, analysis and development of new payment term proposals.-Assessment and approval of building plot prospects, supporting product launches and setting pricing strategies.-Research and analysis of economic and financial trends in the market, and support to cost management in stores. -Planning, execution, opening and inauguration of two new stores.-Participation in events, fairs and organization of quarterly sales conventions, development of joint actions with marketing aimed at optimizing resources and media usage.-Achieved a 40% growth in revenues in 2016 vs. 2015.-Set up the first decorated apartment in a shopping mall in Brazil (Itaú and Estação).

Worked directly with the founding partner and a team of two direct reports. Responsible for the drafting of the business plan and market planning.-Financial management with a focus on cost efficiency, increased sales volumes and revenues, cost reduction and increased product profitability.-Co-responsible for the expansion and introduction of the app to the market, prospecting for new customers and new partnerships. -Definition of product strategy, pricing and marketing.-Negotiation and deal closures with major national and international customers (Animale, Vale and KPMG).

Reported to the National Manager and Sales Director with a direct team of 7 employees. Responsible for strategic accounts, average monthly revenues of over R$ 15 million and peak revenues of R$ 30 million, representing 34% on average of the company's total global revenue.-Integrated management of the Marketing, Demand Planning and Business Intelligence functions, supporting strategic planning and driving the development of all segments of the company.-Demand planning (S & OP) and customer relationship management to achieve internal solutions for problems related to logistics, financial, and post-sales issues.-Monitoring and targeting of medium-term revenue targets, ensuring the accuracy of sales planning and maintaining profitability margins.-Worked closely with the Trade area on the pilot project to introduce sales promoters for the furniture segment. -Achieved a 40% growth in total revenues and 7.5% in profitability in 2014 vs the previous year. -200% increase in sales via the e-commerce channel in 2015 vs the previous year.-Targeted the POS in the home centers segment, achieving increased penetration in stores and 100% of the mix.

Reported to the Sales Director and National Sales Manager. Responsible for opening up and consolidating distribution in two states for all retail segments and e-commerce stores.-Introduced the Telasul Modular furniture line, produced by the Unicasa Group for the retail segment. One of the largest planned furniture manufacturers in Brazil (Dell Anno, Favorita and New), in the states of RJ and ES.-Planned the entire commercial process, from prospecting to negotiating deals with clients, as well as managing prices, distribution and post-sales support.-Fully involved, with the Trade area, in the organization of the company's first participation in Rio de Janeiro's largest furniture trade fair, achieving significant results in terms of deals, new prospects, and client loyalty.-Introduced the product in more than 100 sales channels, including the major local retail chains. Closed a deal with the largest national e-commerce channel, B2W.

Reported to Regional Commercial Manager, leading a team of 35 employees, including five direct reports. Responsible for managing the large sub-distributors segment (700 POS) in BH, carrying out market research and analysis, POS execution, price management, training and leadership of the excellence program in the unit.-Daily morning and afternoon audit meetings to review KPIs for sales, productivity and integrated results (logistics / financial / marketing).-Control and leadership of the processes and tools of a business unit with a multidisciplinary team and annual sales exceeding R$ 280 million, fully integrated with related areas.-Achieved a 34% growth in beer sales volume and 46% for soft drinks in 2012 vs the previous year.-Given an award in the 2011 Sales Champions Category Management awards for the largest regional base for the relationship program.

Reported to the Regional Marketing Manager and the National Trade Manager, with an indirect team of 7 marketing managers, 30 supervisors and more than 40 assistants. Responsible for the trade marketing area for MG / ES, with 5 DCs and 20 resellers. -Participated actively in the coordination of the execution of the biggest Brand Building project for Skol in Brazil, negotiating with suppliers and deploying branding materials in more than 3,000 POS in MG/ES.-Managed the annual trade planning process, defining strategies, overseeing and accounting for the monthly results of an annual budget of R$12 million.-Planning, control and distribution of materials to support POS and brand visibility (Refrigerated cabinets, Display Stand materials, Merchandising, POS materials).

Reported to the District Manager with staff of 33 (4 Direct Sales Supervisors, 1 Marketing Supervisor and 26 sales persons and marketing assistants). Responsible for customer service, relationship and negotiating the sales of beer and soft drinks worth more than R$15 million / month. -Recognized for the results achieved with major awards TOP Ambev CDD Uberlândia - 6x and half-yearly Sales Champion - 2009;-Daily coordination and leadership of a team of salespeople and stockers in two remote sales rooms servicing over 13 cities and all segments (AS Route, Retail, VIP, Sub);-Daily, morning and afternoon meetings, focusing on motivation and actions to meet indicators;-Increased the sales by volume of beer by 11%¨and sodas/non-alcoholics by 24% in 2008 and 14% in beer and 32% soda/non-alcoholic in 2009.

Reported to the Regional Manager and Soda Specialist Brazil with an indirect team of 22 supervisors and 5 analysts. Responsible for sodas and non - alcoholic / non - carbonated beverages for the MG / ES region and led the training, receipt and distribution of merchandising materials, refrigeration equipment and trade actions in resellers and DCs.-Redefinition of pricing policies by packaging type in accordance with corporate strategy, achieving a c. 16% increase in volume in comparison to the previous half-year.-Carried out analyses to improve efficiency and productivity, managing sales plan strategies for the DCs and regional resellers.-Awarded Champion Salesperson for the 2nd half of 2008 for achieving the best KPI results amongst all the regions in Brazil.-Established a process to recover a deficit in sales volume of 50,000 hectoliters in the region.

Reported to the Commercial Manager with an indirect team of 90 managers, supervisors and salespeople. Responsible for managing all the resellers' targets with the Commercial area, controlling sales, pushing product and stock, adjusting prices, commercial and trade actions, market analysis and training. -Expert user of corporate tools, management systems, sales processes, excellence programs and low price projects, focusing on increasing market share with profitability and volume gains.indirect responsibility for finance, HR, marketing and operations in resellers, negotiation and evaluation of promotional event results. -Monitored the Sales Excellence Program for managers and resellers. -Improved the position of the region by 6 places and 22% in points in the 2007 excellence program.-Increased reseller profitability margins by 8.5%, with increased sales in beers and the number of clients in 2007.-Led the merger of the largest reseller in the region - 2008.

Reporting to the Sales Manager AS Indirect team of 3 and 35 stockers-Management Of sales of beer and soft drinks, and enforcement in store and a business pricing strategy review of approximately 200,000 hl / year service retail chains and national and regional wholesale (Sam's Club, Makro, Support Our Super, Ceasa, Mart Gerais), and gain all the bonus of better quarterly results;-Planning and structuring with the trade contracts with regional networks, covering: store layout and space, share of sales, growth targets, investment and mkt actions and secured the management of the implementation, with significant gains ad share ( Above 80% with peaks of 100% in some networks);-Development And implementation of competitive strategies to market versus direct and indirect competitors, obtaining brand preference records for the period in the channel and development and monitoring of various trade stock mkt and merchandising to the final consumer.

Reporting to the Sales Manager AS Indirect team of 2 coordinators and 10 stockers- Selected as 1st sales representative at regional MG / ES, pointed and assured service and commercial rapprochement strategy, with the Supermarkets BH chain, today MG largest chain of self-service ;- Definition of centralized marketing levers and sale of the entire portfolio , with direct relationships with all levels of business hierarchy and obtaining more than 10% of beer in gondola share gains , after driving participation in all inserts and blades as well as capacity building and training of 10 promoters of staff within the PEX parameters ( program for Excellence in Sales) , with gains also implementing incentives;- Reach 100 % of the targets in 2002 , obtaining a 30% increase in the volume of beer and 40% growth in CSD & Nanc x 2001 .

- Conceptual reference vendor for the routine management and assessment;- Route the standard Excellence Program for evaluation and visits;- Check daily realization of KPI's distribution , sales and marketing ;- Achievement of goals and share gain in the region with increased volume and portfolio ;- Visits performed with routine and basic frequency setting by planner POS system of various types of segments .