Sapna Goel Email & Phone Number

Santa Clara, Ca, Us

Santa Clara, Ca, Us

Santa Clara, Ca, Us

To collect and analyze data, synthesize insights and implement strategies that optimize statistical efficiency and quality. Own the end-to-end work process to structure complex problems, develop hypotheses, conduct analyses and drive actionable recommendations through a data driven process.

Foster City, California, Us

Performed data extraction, storage, processing and business intelligence dashboards in Salesforce to support direct strategic decisions for Issuers based upon relevant insights gained from data.• Performed requirements gathering, developed use cases and defined scope of work to enhance Salesforce reporting and supported direct strategic decisions for Issuers based upon relevant insights gained from data. • Created complex and performant data extraction from Salesforce database. • Processed 700,000 supplier records to provide insights into merchant acceptance trends to drive informed decisions. • Performed Cohort Analysis and developed data strategies to understand/model supplier behavior. • Automated dashboards for recurring reports in Tableau and connected them to data flow, reduce time to create reports. • Used BI tools Tableau, Einstein Analytics to pull business metrics and perform deep dive analysis.• Developed statistical predictive models for Visa products to forecast projections, size opportunities and assess impact of product changes. • Driving data product strategies with the Senior Director of Supplier Enablement Services group.• Document solutions and present results in simple comprehensive way to non-technical audience.

Gurugram, Haryana, In

• Implemented product go-to-market and e-commerce strategies in revenue in targeted markets.• Developed metrics and framework to measure conversion rates and marketing efficacy of campaigns.• Developed automated dashboards using Google Analytics, Tableau and Looker for tracking entire performance of all product campaigns in each city, daily summary reports, campaign performance reports.• Launched online platform for over-the-counter product across nation to increase revenue.• Managed procurement related project risk & capacity analysis to ensure programme milestones can be met.• Developed analysis for entire funnel analysis, Cohort analysis, Consumer segmentation and Churn Analysis.• Generated product ideas for AB testing based on user insights and business objectives.• Analyzed LTV:CAC metrics and models to examine the product performance on web and mobile app platforms.• Led & delivered development projects end-to-end for new products, steered the direction of system requirements, validation documents, UI testing and tracking activities to ensure timely launch.• Handled digital marketing strategies to track performance which include Facebook, twitter, Instagram, LinkedIn, AdWords.• Forecasted upcoming sales to support operations with its planning and processes to generate regular presentations for senior executives.

Gurgaon, Haryana, In

• Launched digital mobile app for product distribution across nation streamlined with automated operation processes.• Led inception to delivery of new products, conducting walkthroughs, steered the direction of system requirements, document validation, UI testing and tracking activities to ensure timely launch.• Ensured the procurement activities are aligned with the project requirements and measured to meet the procurement plan schedules.• Experience establishing critical metrics and effectively communicate complex analysis to non-technical audience and translate insights to clear recommendations.• AD-hoc reporting using SQL queries and created dashboards in Tableau and PowerBI.• Build Statistical models, Hypothesis testing, Design of experiments, Analyze A/B test results and develop recommendations.• Analyzed funnels using Google Analytics and marketing plan effectiveness, optimization and reported back on performance using Tableau.• Reviewed monthly location-based productivity, quality, and sales performance goals, tracked and forecasted performance against goals.• Help Launch, Optimize and measure impact of Brand awareness, User acquisition, Engagement and Retention across marketing funnel.

Mumbai, Maharashtra, In

• Ensured timely launch of 7 products in line in 7 months and upheld product management cycle for system functions.• Procurement main point of contact for assigned projects, reviewed contract structure and commercial terms negotiation• Forecasting performance on rolling basis for business partners and finding solutions for improving metrics to improve productivity.• Analysed, interpreted data reports, created dashboards and made recommendations forecasting and answering specific business needs.• Led system deployment of new products, end-to-end projects using Gantt chart tools, by assessing missing information.• Managed monthly, weekly, quarterly and annual business reporting and presenting the same using tableau as visualization tool.• Implemented action plans for low revenue generating products.• Identified and managed stakeholders and cross functional teams.• Delivered product walkthrough on system design, testing and business requirement document validation.

New York, Ny, Us

• Delivered appropriate solutions for customers to provide best ROI using Advanced Excel tools.• Organized detailed performance & business reports to compute best pricing parameters used to manage overall project/product cost.• Analyzed pension liabilities for UK pension schemes, using Bloomberg data & mortality assumptions.• Evaluated inflation curves and forecasting future risk using Tower Watson risk management tools.

Master Of Science - Ms, Business Analytics

Data Ceo: A Framework For Mastering Data And Driving Innovation

Mba, Insurance

Bachelors Of Arts, Mathematics