● Maintaining the project technical vision clear for everyone, from beginning to end.● Understand our competitors and keep on researching innovative ideas.● Work with multi-track project/program teams on a day-to-day basis to understand businessrequirements and lead User Interface (UI) design, implementation, and build efforts● Deliver value to customers● Review project estimates and assesses the impact of project risks.● Delegating tasks and set deadlines for your internal team● Monitor team performance and report on metrics ● Leading the team through management and mentorship.● Contributing to recruitment activities.● Developing standards and procedures to ensure that quality standards are met and consistent.● Preparing and optimizing budgets.● Recommending technological developments and improvements on efficiency.● Developing the team to ensure quality end products.

● Design and plan large and complex custom web applications, including focus on Single Page Applications (SPAs) for our product marketing and Campaign purpose.● Work with multi-track project/program teams on a day-to-day basis to understand business requirements and lead User Interface (UI) design, implementation, and build efforts● Review project estimates and assesses the impact of project risks● Serve as “hands-on” escalation point to identify and suggest approaches to resolve project issues● Lead, structure, and scope a unified framework and code library● Support vendor evaluation and decisions on technology investments● Willingness to coach and mentor team members

My Responsibilities as Lead Front-End developer in Crave Asia● Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.● Designs build and maintain our social media presence.● Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).● Identifies trends and insights and optimizes spend and performance based on the insights.● Brainstorms new and creative growth strategies through digital marketing.● Plans, executes, and measures experiments and conversion tests.● Collaborates with internal teams to create landing pages and optimize user experience.● Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.● Identifies critical conversion points and drop-off points and optimizes user funnels.● Collaborates with agencies and other vendor partners.● Evaluates emerging technologies.● Elegantly implement page designs in standards-compliant cross-browser JavaScript, HTML, and CSS.● Collaborate with the design team to define the information architecture, advocating Web interaction design best practices with a focus on consistency and usability.● Manage the overall visual design for web products, including all branding and navigational elements.● Author complex Web pages using JSP, JavaScript, HTML, AJAX, JSTL and XML.● Work closely with back-end developers to find ways to push the limits of existing Web technology in service of creating the best possible user experience.

● Designing solutions that meet or exceed strategic objectives● Creating interactive design concepts● Designing mood boards, storyboards, interactive page layouts, site grids and interface demos, photo retouching and enhancements, animated GIFs● Ability to articulate and present creative ideas● Ability to multi-­‐task and work efficiently under pressure with careful attention to detail● Understanding of motion design and the strengths and limitations of Flash, Ajax, Flex, and other emerging platforms● Comprehensive understanding of interactivity and the Web and the fundamentals of information architecture● Passion for design and eagerness to collaborate with other creative people● Mature appreciation of the balance between creative and business opportunities● Self-­‐motivated, organized and accountable● Providing quality assurance on creative deliverable ● Building and maintaining team rapport with creative staff, account managers, and project managers● Foster a Studio environment that is on-­‐brand: Collaborative, Trusted, Insightful, Innovative, Ingenious, Memorable, Pioneering, Agile, Driven, Passionate, Diverse, Analytical● Produce a consistent visual image across our web sites.● Communication with peers and management.● Positive contributor to team environments.

● Develo Web applications / pages using Flash, CSS, ActionScript, XML and XHTML.● Provide technical advice during product development stages● Design User-friendly and visually appealing websites.● Work with clients to ensure goals and needs are met in the design process.● Provide design and logistic advice to clients on what each website will need.● Design and manage newsletters and other marketing materials for the Company Portals.● Give presentations at conferences as well as internal events on web design● Test functionality of websites in various browsers for quality assurance.

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