At Emirates Snack Foods, my leadership in channel management has been pivotal in optimizing operational efficiency across the middle trade channel in the UAE. With a steadfast focus on sales and marketing, I've directed a large team, developing their capabilities and enhancing overall performance. My tenure as a Key Account Manager involved managing in-store activities and spearheading initiatives that contributed to an impressive 40% in annual revenue.My passion for creating value is evident through meticulous audits, strategic action plans, and comprehensive competitor analysis that ensure brand excellence and market competitiveness. Collaborating with the sales and business development teams, we have successfully elevated our presence and visibility in the market. My commitment to fostering a collaborative environment and driving revenue growth is a testament to my role as a seasoned sales professional in the dynamic FMCG sector.