Monet is an Abu Dhabi Group Company established in 2012. It is one of the fastest growing payment facilitator and mobile financial services provider in Pakistan with solutions ranging from Card / Mobile Wallet Issuance, Mobile Point of Sale Acceptance, Payment Gateway, Utility Bill Payments, Mobile Banking & MFS Consulting.Main Responsibilities:• Managing sales cycle from lead generation to deal/contract finalization, till project delivery completion, for all Monet clients• Drafting of EOIs, RFQs, RFPs, tender documents contracts and agreements for projects Monet participates in.• Responsible for creating and implementing go-to-market strategy, product marketing strategy, brand strategy and market planning.• Designed the corporate and product brands, and all campaigns around them (including designing product collateral)• Responsible for handling PR, media relations, events and corporate communication.• Developed Monet's website, responsible for content, digital marketing campaigns, social media and email marketing.• Developing and implementing sales enablement programs, creating sales support content, including Presentations, Proposals, Concept Papers & Case Studies highlighting the value proposition of Monet’s solution. Also responsible for Training sales team on best use of marketing and sales enablement materials• Working closely with the technology, business development, and finance teams throughout the planning, development and executing process for products such as Swipe2Pay, Monet’s Mobile Point of Sale (MPOS) solution, and Donate2PK, an online donation collection platform.

Aroha Labs was a start-up firm specializing in the delivery of a full-range of consulting and development services, including strategic business development, market strategy, content, design and web development. Identified and acquired new business and managed all aspects of the project lifecycle - from scope of work through provision of deliverables, follow-up, and relationship management - for large-scale, long-term projects. Engaged by corporate clients representing a broad-range of industry verticals.