Comprehensive Research to find out the potential Product for Amazon Client because finding a viable product is a key to success. Choosing random products just because you like their looks and 'think' they will sell on Amazon will not succeed because what you 'think' and what your research will reveal are likely to be total opposites! Your niche selection, any brand restrictions, competition, costs, and fees will impact whether the products you research are viable. There are specific tools that help us in finding the right product.