Saqueeb developed and executed strategic marketing plans for the Company & it's 26 retail locations. He managed the Marketing budget & provided detailed analysis on ROI on marketing initiatives on a quarterly basis while also identifying business development opportunities for both for Retail and B2B segments. Responsible for the planning and execution of the organization's marketing materials that included all print material as well as the social and digital media… Show more Saqueeb developed and executed strategic marketing plans for the Company & it's 26 retail locations. He managed the Marketing budget & provided detailed analysis on ROI on marketing initiatives on a quarterly basis while also identifying business development opportunities for both for Retail and B2B segments. Responsible for the planning and execution of the organization's marketing materials that included all print material as well as the social and digital media materials.Responsible for managing market research activities, customer & social media strategies. He was successful in increasing store traffic via actively engaging in local community events & through understanding retail geographical data & the target audience.Responsible for planning and executing the organization’s annual staff appreciation events and retail events such as school that spanned over 12 campuses during frosh week.Responsible for managing relationships with external vendors including our carrier partner (Rogers). Show less

Providing ongoing stewardship of existing relationships with event sponsors, team captains and VIPs directly resulting in increase revenue and participation in fundraising events.Responsible for identifying, cultivating and soliciting corporate sponsorships in the Toronto area while creating new initiatives/opportunities to raise awareness and dramatically grow revenue.Responsible for all aspects of the planning and coordination of all events including, logistics, vendor… Show more Providing ongoing stewardship of existing relationships with event sponsors, team captains and VIPs directly resulting in increase revenue and participation in fundraising events.Responsible for identifying, cultivating and soliciting corporate sponsorships in the Toronto area while creating new initiatives/opportunities to raise awareness and dramatically grow revenue.Responsible for all aspects of the planning and coordination of all events including, logistics, vendor negotiation & volunteers Show less

A long standing tradition at York University, YorkFest has grown to become one of the largest orientation week events in Canada.As the Coordinator for YorkFest - Saqueeb was responsible for the overall execution of the event that included a festival Village that hosted over 200 services and over 40 corporate Sponsors & producing a concert featuring artists such Bedouin Sound Clash, Metric, STARS, The Stills & K'naan.YorkFest was funded solely through sponsorships and Saqueeb… Show more A long standing tradition at York University, YorkFest has grown to become one of the largest orientation week events in Canada.As the Coordinator for YorkFest - Saqueeb was responsible for the overall execution of the event that included a festival Village that hosted over 200 services and over 40 corporate Sponsors & producing a concert featuring artists such Bedouin Sound Clash, Metric, STARS, The Stills & K'naan.YorkFest was funded solely through sponsorships and Saqueeb raised over $300,000 over four years enabling YorkFest to be financially self sustaining. Show less

The York University Student Centre is dedicated to enhancing the quality of student and community life at York University by providing a dynamic, central, multi-purpose facility and by also providing effective, relevant services, resources, events and commercial activities.Saqueeb was responsible for the overall branding and marketing strategies for the The Underground, York's main entertainment venue. He executed marketing campaigns and communication initiatives, including print… Show more The York University Student Centre is dedicated to enhancing the quality of student and community life at York University by providing a dynamic, central, multi-purpose facility and by also providing effective, relevant services, resources, events and commercial activities.Saqueeb was responsible for the overall branding and marketing strategies for the The Underground, York's main entertainment venue. He executed marketing campaigns and communication initiatives, including print, digital and online media.Saqueeb enhanced student life at York University by coordinating and implementing over 100 special events per academic year. His diverse events were extremely successful examples of which included South Asia Stand Up - A night of light comedy featuring South Asian Comedians and featured comedy star Sugar Sammy as the main headliner. As the Event Manager he was directly responsible for concept development and execution, event logistics and contract negotiation with agents, suppliers and subcontractors. Show less

In 2009, York University celebrated its 50th anniversary. Special initiatives were planned to celebrate York's proud history including a community festival . Saqueeb coordinated the outdoor main stage concert that featured performances by local and renowned performers, and a special appearance by Juno Award-winning R & B artist Jully Black.