Leading the digital activation team at Beasley Digital, my focus is on deploying and refining multi-market campaign strategies, leveraging tools like Google Ad Manager and Paid Social. Our team thrives on driving campaign success, ensuring that every transition, be it for new hires or vendor changes, is smooth and effective.With a BA in Advertising from Appalachian State University, I've honed skills in data analysis and analytical thinking. My background has been instrumental in managing state-specific cannabis marketing campaigns, where my research-backed approach and collaborative spirit have contributed to the creation of compliant and impactful digital initiatives.