Sara Abubakar work email
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Sara Abubakar personal email
Brand transformation isn't just my profession—it's my passion. I've honed my skills across award-winning global consultancies and corporate organizations, where I've learned that true business growth happens when brands evolve with purpose and a solid culture.I believe the details matter. Every brand touchpoint is an opportunity to create a meaningful experience. In an ever-evolving world, I embrace the importance of adopting technology early and in the right way to bring those experiences to life. My strong foundation in brand transformation empowers me to challenge the status quo and unlock ways to help organizations differentiate, stay relevant, and customer-focused.I also believe that in brand management, success is rooted in strong project management. My approach is simple: build strong stakeholder relationships, speak often with brand content creators, navigate challenges with a solution-oriented mindset, and stay resilient in the face of adversity. My area of expertise:Project Management | Brand Builder | Brand Transformation | Brand Strategy | Acquisition & Merger | Brand Portfolio Optimization | Brand Custodianship and Governance | Innovation | 360 Marketing | Internal CommunicationMy industry expertise: Banking | Real Estate | Conglomerate | Aviation & Airports | Mobility I’m always open to connecting with like-minded professionals, and exploring new opportunities in areas of brand management, transformation and marketing!
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Associate Client DirectorLandorDubai, Ae -
Accociate Client DirectorLandor Oct 2024 - PresentDubai, United Arab Emirates -
Senior Client ManagerLandor Jan 2023 - Nov 2024Dubai, United Arab Emirates- Managing the extensive rebrand of a UAE conglomerate - to transform into an international player with a prioritized sustainability agenda- Supported in branding programs of the Mobility and Media sector of Saudi giga-project, NEOM - Developed the brand positioning of KSA’s first Electric Vehicle Infrastructure Company (EVIQ) under the Public Investment Fund portfolio- Defined and project managed the strategic re-structuring of ELM in Saudi ArabiaAccount being managed:AW Rostamani GroupNEOM (Mobility and Media sector) Public Investment Fund projectsAldar Estates -
Group Brand ManagerEmirates Nbd Mar 2018 - Jan 2022Dubai, United Arab Emirates- Global Brand Management of Emirates NBD Group- Brand creator of 1st SME’s and entrepreneur digital business bank in the UAE, E20. - Control & drive group level brand development for sub-brands & mobile app creations- Regular evolution of brand content to maintain a dynamic, automated & digitally applicable brand- Monitoring brand behaviour, reputation and affinity through metrics such as (CSAT, Net Promotor Score and Brand Value)- Liaise brand governance model with social, digital, advertising and customer facing departments- Management and development of acquisitions and merger strategy - Creator of brand campaigns and launch strategy -
Project ManagerLandor Apr 2016 - Dec 2017Dubai, United Arab EmiratesWorked on the development of key comprehensive transformation projects in the UAE and KSA, consisting of: UAE - Dubai AirportsKey project manager on latest strategic vision and overall branding for DXB & DWC AirportsMore details on the branding exercise here: https://landor.com/work/dxb-dubai-airportsKSA - Alawwal BankKey executive member to rebrand Saudi Arabia’s oldest bank to help it connect with a new generation of millennial consumers & business leadersMore details on the transformation and branding here: https://landor.com/news/landor-leads-digital-first-brand-transformation-saudi-arabias-oldest-bank -
Account ManagerDay Creative Business Partners Nov 2015 - Apr 2016Dubai, United Arab EmiratesDay-to-day responsibilities • Overall business main client day-to-day contact • Write concise creative briefs to achieve maximum productivity within the team • Constantly managing project to achieve timely, accurate delivery of creative and strategic work • Assist in driving profitable and sustainable growth of the business Experienced in:• Brand Launch / Rebranding and brand reputation management • Identification and planning of marketing segments required for brand activation• Financial and budget management per client • Control and production of corporate brand film • Interior and packaging design execution management -
Client ExecutiveBrash Feb 2014 - Jul 2015Dubai, United Arab EmiratesDay-to-day responsibilities • Provided extensive findings on consumers behavior, competitors and market research for brand strategy development to offer accurate brand opportunity insights• Lead and regularly managed key retainer account and none retainer accounts• Liaised with third party to ensure correct execution through various channels and print production management• Assisted General Manager in identifying new business growth opportunities and pitches Experienced in:• Brand identity and visual language development • Condensed understanding of property project launch and marketing requirements• Brand Naming and Brand Architecture• Created and supported clients to accurately follow brand guidelines List of Clients Handled - UAE: Meydan Sobha (District One)Solidere International - Al ZorahDubai Multi Commodities Centre (DMCC)DnataRoyal JetEmaarRegional: Ooredoo Telecommunication (Doha, Qatar)Al Khozama Management Company (Riyadh, Saudi Arabia) Riyadh Chamber of Commerce and Industry (Riyadh, Saudi Arabia)
Sara Abubakar Skills
Sara Abubakar Education Details
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Executive Masters In Digital Transformation And Innovation Leadership -
Bachelor Of Science In Design Management
Frequently Asked Questions about Sara Abubakar
What company does Sara Abubakar work for?
Sara Abubakar works for Landor
What is Sara Abubakar's role at the current company?
Sara Abubakar's current role is Associate Client Director.
What is Sara Abubakar's email address?
Sara Abubakar's email address is sa****@****dor.com
What schools did Sara Abubakar attend?
Sara Abubakar attended Ie Business School, American University Of Sharjah.
What are some of Sara Abubakar's interests?
Sara Abubakar has interest in Children, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Sara Abubakar known for?
Sara Abubakar has skills like Microsoft Office, Illustrator, Marketing Communications, Indesign, User Experience, Photoshop, Photography, Logo Design, Marketing Strategy, Research, Public Speaking, Social Media.
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Sara Abubakar
Riyadh -
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