- Conducts media, industry or company research to allow the agency to develop accurate and strategic advertising and marketing plans- Fosters good working relationships across all client teams to facilitate flawless execution of plans- Directly manage Fellows, and provide ongoing mentorship of Media Planners and Senior Media Planners with a focus on development, training and quality of work while also serving as a role model and mentor- Improves upon/develop new processes to streamline communication and flawless implementation of plans- Develops plans which align with client/campaign objectives and work closely with Client/Account Leads to ensure media plans deliver upon the agreed strategies and approach- Manages vendor communications, requests for proposals (RFPs) and negotiate items such as rates, terms and conditions, and added value- Leads on campaign implementation/management in regards to: buying, negotiating, implementation, optimization, and analysis- Uses internal data sources as well as past performance to develop insights and strategy for future efforts- Works with internal analytical team to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met

• Leads across all phases of advertising campaigns, with support from senior planners andmedia supervisors, including but not limited to planning, launching, optimizations/reporting, and reconciliation• Continues to support supervising planners on complex advertising campaigns across all planning,launching, management and reporting aspects• Manages vendor communications, requests for proposals (RFPs) and negotiate items such asrates, terms and conditions, and added value• Keeps abreast of media trends and technologies, proactively sharing new opportunities with thewider paid media team• Responsible for compiling updates on vendor capabilities and offerings; maintain and updateinternal vendor tracking system• Directly manages Fellows through task management, mentorship, and training

• Support lead planner and learn all phases of advertising campaigns including: Planning, launching, optimizing/reporting, and reconciliation• Manage communication among internal buying, analytics and research teams, including updating project management tools and organizing project briefs, kick off meetings, and timelines• Manage external vendor communications including requests for proposals (RFPs), creative delivery, launch status, reporting, and overall campaign maintenance • Monitor media trends, tools, opportunities and applications and appropriately apply that knowledge and share cross team • Responsible for compiling updates on vendor capabilities and offerings; maintain and update internal vendor tracking system

- Advise and collaborate with local business owners across multiple industries to track digital marketing campaigns by establishing individual KPIs and financial goals. - Assist local clients with business plans, purchase, branding, advertising, and marketing through showcasing Yelp's newest products. - Managed full-cycle sales relationships with clients from initial touchpoint, project timeline, and lastly, to launch. - Through Yelp's Management Development program, I coached, developed, and mentored new employees during their onboarding.

- Supported the front-of-house area by greeting visitors and responding to the telephone and in-person requests daily. - Evaluated client needs and recommended treatments and strategies to achieve the desired results.- Increased monthly sales goal for the salon's promotional events by recommending hair and cosmetic products to customers.- Led all social media by creating content and engaging with existing and potential customers.

• Answered an average of twenty calls per day which would address customer issues, solved problems and provided new service information.

- Engaged with students and faculty through a branded twitter account while promoting university events. - Cultivated content to connect with the target audience of undergraduate and prospective students of the university.- Maintained a positive and updated image by helping promote major initiatives and outreach campaigns.

• Learned how to handle fragile butterfly specimens, attached a barcode label to the insect pins of all swallowtail butterflies, and transcribed all data from existing labels on the insect pin prior to attaching the barcode label. • Learned about swallowtail taxonomy including subfamily, tribe, genus, species, subspecies, etc.

• Assisted the director of education with school tours and other education-related projects, presentations, and events. • Talked to visitors and answered questions regarding the Aquarium, exhibits, and specific animals.• Maintained an outgoing and personable attitude towards visitors.