- Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.- Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective.- Research competitors to stay current with similar products or services on the market.- Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients.- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.- Create and maintain a successful brand and image that attracts customers to the product or service.- Develop marketing strategies for new products or services.- Distill abstract business concepts and client needs into elegant creative solutions.- Take responsibility for the creative vision and the standard of output across team members who work under them.- Pitch ideas confidently and present the creative vision clearly to clients, as well as communicate in the same manner to members of the creative team.- Have strong people management and leadership skills in order to hire, develop, and inspire the creative team.- Staying up to date with industry trends to keep ahead of competitors- Producing consistently excellent visual work- Producing a host of ideas, selecting the best ones and selling them to the other members of the team and to clients- Encouraging others to share their ideas and nurturing creativity- Communicating productively with management and clients to keep them up-to-date with project milestones- Creating direction for projects and guiding team members

- Identify and plan for new features- Suggest and implement new mobile products, applications and protocols- Remain up to date with the terminology, concepts and best practices for web app development- Work closely with colleagues to constantly innovate app functionality and design- Use and adapt existing web applications for apps- Write unit and UI tests to identify malfunctions- Communicate with users to understand their needs and experiences- Ensuring the best performance and user experience of the application- Identifying bugs and performance problems- Cooperating with back-end developers, designers, and the rest of the team to deliver well-architected and high-quality solutions

-Onboard and support new clients for USA Today, Gannett, ReachLocal, LocaliQ and Wordstream entities-Responsible for the proper execution, maintenance, and overall service of high-value marketing campaigns run on Facebook, Instagram, LinkedIn, YouTube, SnapChat, Pinterest, Spotify, Pandora, TikTok, and Waze.-Provided performance reviews with exceptional customer service and optimization recommendations for over 100 businesses-Manage up to $500,000 in monthly revenue-Increase revenues and grew accounts by 150% and 250% YoY-Actively research to help determine future paid media strategies- Strategic management of display advertising campaigns to satisfy client expectations.- Building rapport and developing relationships with Campaign Support teams, Sales team members, and multiple publishers.- Create strategic client proposals and budget recommendations regarding social advertising.- Keep up with constantly evolving technologies, processes, and publisher requirements as Custom Solutions introduces new publishers.

- Managed upwards of 250 campaigns with over a 180 clients across all industries and verticals.- Managed over $150,000 in monthly revenue.- Optimized campaigns, A/B tested, and developed new strategies that exponentially increased campaign performance to over 200% increase in revenue. - Build rapport with client representatives and marketing staff through routine and scheduled interactions.- Develop & advise on marketing strategies by understanding client expectations, assessing the feasibility and identifying marketing and advertising opportunities for our clients
.- Monitor, evaluate, and leverage standard processes to manage programmatic campaigns within various business platforms
.- Troubleshoot performance issues while creating new, innovative solutions to meet the changing needs of our clients
.- Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts.- Manage client expectations, communication and performance metrics
.- Incorporate constantly evolving technologies and processes into the client solution delivery process.- Perform in-depth analysis into campaign performance to drive ROI and leverage client relations to assist the sales teams in growing accounts.- Adapt to industry updates and changes to incorporate new strategies for a client’s needs.

- Conduct competitive analyses of other websites that operate in the same space.- Prepare customer analyses based on our target demographic and initial transactions.- Participate in creating a content development strategy.- Coordinate with UI design team on issues like navigation, page routing, product page design and more.- Track usability goals and prepare reports for senior management.- Develop mockups and prototypes for our development and design team.- Conduct usability tests on each independent type of page on the website and create a report showcasing your findings.

-Specializes in six different services, graphic design, web design, photography, videography, post-editing, social media marketing management- Key responsibilities include consulting, driving relevant consumers with the goal of improving brand recognition [and] trust and ultimately drive purchase intent.-Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.- Foster relationships with influencers and affiliates to network and build awareness for our clients.

-Lead Digital Community Marketing Manager for a new client, Noor Kids. -Management, creation & curation of content for Facebook & Instagram, such as illustrated graphics, pictures, & articles-Recruitment, retention, and nurturing of online influencers/affiliates to build awareness for NoorKids.com-Development of monthly email newsletters for NoorKids.com members and others in our network-Creating and editing content, such as articles and activities, for NoorKids.com-Utilizing systems such as Coschedule and Sprout Social to schedule posts efficientlyConduct competitive analyses of other websites that operate in the same space.- Coordinate with UI Team and Developers on issues like navigation, page routing, product page design and more.- Track usability goals and prepare reports for senior management.- Develop mockups and prototypes for our development and design team.

- Improve the existing procedures for outgoing and incoming resources and track and organize inventory - Develop and adhere to the operations budget- Review all financial statements for discrepancies before forwarding them to AP and AR departments- Communicate with employees and management to ensure all processes remain compliant and uphold brand standard- Train and supervise staff- Ensure all food safety procedures are strictly adhered to according to sanitary regulations- Work closely with management to meet revenue objectives- Implement appropriate strategies to resolve adverse trends and improve sales- Maintain safe working conditions- Follow company policies and procedures regarding the handling of cash, property, products and equipment- Audit inventory levels to ensure product availability, and order products as necessary

- Oversaw nine Popeye's restaurants and managed their daily and weekly sales. - Created the royalty and advertising reports that are sent to corporate. - Handled all of the Popeye's vendors and keep up to date with the invoices, payments, and sales taxes of different states. - Reconciles processed work by verifying entries and comparing system reports to balances.- Charges expenses to accounts and cost centers by analyzing invoice/expense reports; recording entries.- Pays vendors by monitoring discount opportunities; scheduling and preparing checks; resolving purchase order, contract, invoice, or payment discrepancies and documentation; insuring credit is received for outstanding memos; issuing stop-payments or purchase order amendments. - Pays employees by receiving and verifying expense reports and requests for advances; preparing checks.- Maintained accounting ledgers by verifying and posting account transactions.- Verifies vendor accounts by reconciling monthly statements and related transactions.- Disbursed petty cash by recording entry; verifying documentation.- Protected organization's value by keeping information confidential.- Accomplished accounting and organization mission by completing related results as needed.

- Developed and promoted Beam brand under Ekko Media, drafting logo, website, letterheads, official forms, and more- Inspired and taught students between 4 – 12 years old the art storytelling through media and film making, creating ads and short films using different industry editing software- Created an extra-curricular hands-on STEAM course for grades 7- 12 as a volunteer

- Worked at the Dallas chapter of the International Non-Profit Organization Mercy Mission, with the primary goal of providing knowledge and philanthropic action to the Muslim Ummah worldwide.- Supported leaders within the international non-profit organization by delivering educational resources for women who have experienced domestic violence- Maintained the project’s marketing department with well-researched flyers, social media, blogs, and other marketing content- Advertised events and managed public relations; created communication graphics conference

- Engaged traffic and views for commercials and online magazine ads, ensuring target goals were met- Collected and analyzed competitive data for the Bridgestone and Firestone Team within the Planning & Research Department- Participated in weekly status meetings with clients and creative agency and researched and created decks for competitor brands- Provided work for the Vogue brand when not engaged in with Bridgestone Firestone team