•Provide sales coaching, market strategy implementation, training and sales development to 15 properties in the Northern Virginia Market•Operational oversight of the Northern Virginia Clinical Liaison program •Attract, hire, retain, and develop top talent; successfully hired and on-boarded 17 new Sales Directors in the Northern Virginia Market•Increased portfolio occupancy from 86% to 94.5% by overall sales management of the region including but not limited to: talent selections, on-boarding, development and coaching of Executive Directors and Sales Directors•Influence and coach operations partners at the community and regional level•Reinforce sales initiatives as communicated by the Senior Vice President of Sales•Conduct comprehensive site visits with communities in the region on a monthly basis•Create marketing strategies that address lead generation, external business development, pricing, and competitive analysis resulting in increased occupancy and revenue•Drive implementation of External Business Development strategy as designed in conjunction with VP, Director of Operations and Executive Directors•Monitor and leverage business and financial intelligence reports for planning and strategic decision making

•Provided one-to-one support to Sales Director's as assigned by their VP of Sales •Ensured that all team members in the community understand that sales is everyone’s responsibility and are knowledgeable and trained in their role of Marketing and Sales  •Provided marketing and sales leadership to all team members  •Delivered training on sales-related topics as directed by the SVP of Sales •Product knowledge demonstration pertaining to a strong understanding of the senior care market and Sunrise’s niche in that market, especially the local competitive environment  •Reviewed and facilitated the Move-In Packet with the resident and or family  •Facilitated and coordinated the Resident Assessment with Resident Director of Care, Assisted Living Coordinator and or Reminiscence Coordinator  •Managed the move-in process and oversight of the resident’s administrative files to ensure full compliance according to Sunrise and state specific regulatory requirements •Managed the department budget to include labor and other expenses and its impact on the community’s bottom line  •Maintained a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current  •Built customer focused relationships by advancing the lead through the sales process and gaining customer commitment   •Generated leads and move-ins from targeted referral sources •Created, updated and implemented Quarterly Sales Plan while assigned to a specific community •Assisted with community bi-annual competitive market analysis

•Leveraged multiple revenue drivers including pricing, inventory, and services to drive the top line•Generated new leads and move-ins from targeted referral sources•Clearly articulated the benefits and services of the community to prospective residents and families and demonstrated a strong understanding of the senior care market•Created and executed quarterly marketing plans•Managed the move-in process and maintained admission records•Managed department budget and monitored expense reports•Reviewed monthly financials and implemented plans of action around deficiencies•Managed marketing assistant and concierge department