Sara Bailey Email & Phone Number

Northern Virginia

• Provide sales coaching, market strategy implementation, training and sales development to 15 properties in the Northern Virginia Market
• Operational oversight of the Northern Virginia Clinical Liaison program
• Attract, hire, retain, and develop top talent; successfully hired and on-boarded 17 new Sales Directors in the Northern Virginia Market
• Increased portfolio occupancy from 86% to 94.5% by overall sales management of the region including but not limited to: talent selections, on-boarding, development and coaching of Executive Directors and Sales Directors
• Influence and coach operations partners at the community and regional level
• Reinforce sales initiatives as communicated by the Senior Vice President of Sales

Southeast Region

• Provided one-to-one support to Sales Director's as assigned by their VP of Sales
• Ensured that all team members in the community understand that sales is everyone’s responsibility and are knowledgeable and trained in their role of Marketing and Sales 
• Provided marketing and sales leadership to all team members 
• Delivered training on sales-related topics as directed by the SVP of Sales
• Product knowledge demonstration pertaining to a strong understanding of the senior care market and Sunrise’s niche in that market, especially the local competitive environment 
• Reviewed and facilitated the Move-In Packet with the resident and or family 

• Leveraged multiple revenue drivers including pricing, inventory, and services to drive the top line
• Generated new leads and move-ins from targeted referral sources
• Clearly articulated the benefits and services of the community to prospective residents and families and demonstrated a strong understanding of the senior care market
• Created and executed quarterly marketing plans
• Managed the move-in process and maintained admission records
• Managed department budget and monitored expense reports