As Co-Founder and Co-CEO of BRiDDG, I lead the strategic vision and overall operations of a platform designed to revolutionize the college admissions process.- Driving product development to deliver cutting-edge solutions- Orchestrating growth initiatives to expand our market presence- Forging strategic partnerships with high schools, colleges, and educational institutions- Develop and implement targeted marketing strategies- Secure and manage funding to fuel sustainable growth- Guide cross-functional teams to ensure scalable operations and measurable educational impact

I specialize in personal branding, helping professionals pivot their careers or establish themselves as thought leaders. By uncovering and articulating their unique value, I craft compelling narratives that amplify their expertise, build credibility, and resonate with their target audience. My collaborative approach ensures that every story aligns with their goals, creating a powerful personal brand that opens doors and drives meaningful impact.

As the Vice President of Marketing at Kaloud, I am responsible for the day-to-day and overall marketing approach and execution of the company - including the promotion and positioning of the brand and company. I work closely with the marketing and sales team to design and implement a holistic, global social impact strategy integrating Kaloud's values and mission - according to location and/or cultural protocols.- Led the development and execution of branding campaigns and event marketing initiatives across email, web and social media- Boosted website traffic by 110% through the creation of an integrated social media strategy- Increased market awareness and penetration through the development of creative collateral- Oversaw staff development and provided training and learning opportunities- Continually evaluated marketplace trends and gathered competitive intelligence- Leveraged CRM analytics on customer trends and preferences, enabling effective marketing adjustments for optimal brand visibility, customer acquisition and revenue growth

Throughout my tenure at Unilever Prestige, Dermalogica, I was able to pioneer and develop numerous social impact strategies to expand the customer base for over 90 clients. By establishing philanthropic partnerships, we were able to donate hundreds of thousands of dollars to 25 schools and local and national non-profits including; Planned Parenthood, Beauty Bus, Simi Valley School District, Animal Rescue. In addition, I was able to create community engagement and philanthropic opportunities to boost client profiles and further expand the customer base, leading to an increase in sales of over 20% year-over-yearI was a top sales producer during my six-year tenure with sales increasing over 40% and attained a 110% increase in account base, with 170% territory sales growth by creating cause marketing campaigns to connect accounts to their communities.- Implemented process improvement strategies to shape organizational culture and optimize procedures for higher efficiency- Attained 110% increase in client base and 170% territory sales growth through the creation of cause marketing campaigns- Connected clients with available and relevant resources- Conducted community workshops to promote different programs and educate the public on available services provided by local businesses- Networked with local organizations, leaders and consumers, resulting in the establishment of new and lasting partnerships and relationships

As Head of Brand Marketing I successfully led branding campaigns; increasing market awareness and penetration, and establishing lasting partnerships and relationships. Through strategic partnerships, community outreach, and business development, I was able to elevate DLISH throughout Europe and the United States, expanding sales and marketing presence by over 20% year over year. - Conceptualized brand identity and developed a unique accompanying graphic style and tone for use in communications- Planned, implemented, and tracked sales and marketing strategies to promote brand products- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability- Consulted with product development teams to enhance products based on customer interest data- Motivated team members to continuously improve in promoting and selling target products