• Responsible for leading a team of graphic artists in designing and marketing a large variety of headwear products.• Designing new products quarterly for Capsmith’s 20+ warehouse stock product categories.• Skilled in color selection for print and textile.• Illustrating products for various patents either held by or currently pending for the company.• Applying for and managing all trademarks held by the organization.• Managing approval of licensed designs to agencies including CLC, Learfield, Beanstalk and JPatton.• Ensuring all ad collateral is submitted correctly and on time.• Managing both the wholesale and retail websites.• Writing and editing catalog copy, company letters, press releases, and editorial content.• Working closely with the general manager, sales manager and overseas coordinator on all overseas orders.• Participating in daily meetings with the company president regarding new product designs and marketing concepts; including trade show booth layouts, email marketing, and social media.• Responsible for designing the successful Resort Wear products, which are sold as private label items to many theme and water parks as well as souvenir gift shops around the USA.• Designing private label goods for Sea World, Busch Gardens, Discovery Cove, Universal Studios, Disney, NBC Universal, Ron Jon Surf Shop, Sturgis Rally, Daytona Bike Week, and more.• Initiated and expanded the “ladies” decorated stock headwear lines, which have grown to be some of the organization’s best-selling lines.

• Responsible for designing all advertising, flyers, catalogs and sales collateral.• Illustrated and designed headwear and accessories for 20+ stock categories.• Submitted all art for approval to agencies including CLC, Learfield, Beanstalk and JPatton.• Along with the overseas coordinator, streamlined the art and order forms to improve productivity between the sales, art and overseas departments.• Maintained the website.

• Responsible for designing all advertising, flyers, restaurant place mats and menus.• Assisted with designing the website.