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• Manage a team of 4 designers, supporting Amazon Publishing's internal marketing programs (KSO, Merch, AFR, Mindy’s book studio, AOS collection pages) and audio book production. Team produced ~1,500 jobs and 15,000 assets a year. • Fostered operational efficiencies and design automations which reduced multiple processes by 40-60%. Introduced style guides that reduced manual design work and speed by 50%• Successfully transitioned marketing production to an offshore team, involving comprehensive training and documentation including development of 20+ SOPs and 55 design templates.• Developed design guidelines, deriving from UX books design language (Bookmark), to increase speed and consistency of marketing production for offshore junior level designers.• Implemented rigorous auditing for offshore team to ensure adherence to quality and standards.• Right sized a team of marketing designers 50% from 4 to 2• Successfully promote direct from L3 to L4

Led an award-winning team of two copywriters and eight designers that collaborated with other departments to execute over 10,000 jobs a year. We developed content for Meijer.com, marketing creative, social media, campaign creative, promotional branding, print ad concepts, in-store signage, logo creation, and gift cards. This wide range of project types almost always included some form of campaign concept, photo or video concept with art direction. All the while mentoring, coaching, encouraging comradery, and fun into our culture. Outside of the creative oversight, my responsibilities were to; improve the Agile process, collaborate with fellow managers, manage our budget, and find efficiencies to improve quality in our system.During this period;- Relaunched Meijer.com onto Adobe CMS and DAM- Redefined Meier promotional brand to align with corporate brand- Lead ADA initiative for Meijer.com- Won multiple West Michigan ADDYsAreas of expertise and strengths include:• Facilitate cross-team collaboration to ensure projects meet business goals• Ability to work with clients to define the business objectives and build a creative strategy to meet those objectives• Mentoring and developing talent on my team• Strong presentation skills• Creating award-winning designs• Strong understanding of front-ending coding, platform limitations, as well as user experience best practices• Managing multiple, concurrent projects in different stages of development

Responsible for overseeing the design and execution of a variety of types of projects to support business and marketing objectives. Working closely with internal marketing and business teams to ensure deliverables are innovative, on time, and within budget. My background as an Art Director gives me the ability to direct the creative team in a way that is collaborative. I have a proven ability to balance multiple complex projects successfully in a fast-paced environment. During this period;- My team grew to 11 - Added Social Media responsibilities and video direction- In 2017 the design team took over creative strategy and execution of the Instagram presence and that reinvention won us a Shorty Award in our category.- Won multiple West Michigan ADDYs

Led a team of designers on all the designs for Meijer.com growing that team from two to six designers. I oversaw all digital creative, managed workload, provided coaching, and worked collaboratively across teams to help my designers and art directors be successful marketers and creative problem-solvers. All while designing alongside them.

• Directed strategic vision and creative concepts, fostering innovative client solutions for small businesses delivering websites and branding packages.• Managed multiple projects concurrently, adhering to tight budgets and strict timelines.• Boosted business identity through strategic design and UX, driving client satisfaction.

• Directed and designed award-winning websites, enhancing brand experience for e-commerce websites; Coach, Volkswagen, Cabela's, Chandon • Authored and designed Creative Briefs and website maintenance documentation• Lead client presentations to national brand name clients• Wrote / designed Creative Briefs and Web Site Maintenance documentation

• Developed web site design standards for online newspaper• Design for print advertising • Worked with editorial team to build site assets and site promos