Sara B. Email & Phone Number

Stockholm, SE

Stockholm, Stockholm County, Sweden

• Executed comprehensive full-funnel and rich media advertising strategies across various social channels, exceeding the company's annual key performance indicators (KPIs) by threefold within a year.
• Led the global paid media strategy, with a focus on North America, EUROW, and other target markets, resulting in a significant increase in the average paid media campaign engagement rate over two years.
• Actively explored new strategies to optimize campaign performance, identifying effective asset formats, top-performing content, and tactical targeting improvements. Prepared data analysis and campaign performance.
• Successfully planned and executed cross-team training, focusing on SEO strategies, social channel insights, and asset/social copy performance. Additionally, conducted training for local marketing specialists in.

Stockholm, Stockholm County, Sweden

• Applied robust B2B expertise to formulate tailored marketing strategies, resulting in success for numerous small to mid-sized companies.
• Created and executed effective digital marketing action plans encompassing paid media, SEO, marketing automation, and content strategies across diverse industries, including e-commerce, fashion retail, healthcare.
• Developed precise buyer personas, identified target audiences, and strategically executed paid media campaigns that consistently surpassed customer expectations.Proficient in Canva, HubSpot, Semrush, Google Analytics.

Garmisch-Partenkirchen, Bavaria, Germany

• Actively participated in the Program on Cyber Security Studies (PCSS), contributing to a comprehensive understanding of contemporary cyber threats and initiatives.
• Assisted the event coordinator by preparing reports and played a pivotal role in organizing the program.
• Engaged in a unique German-American partnership program, fostering collaboration between more than 13,300 officials from over 155 countries.

Brussels, Brussels Capital Region, Belgium

• Provided crucial assistance to authorized personnel, facilitating smooth coordination of events and carrying out communication activities, resulting in enhanced diplomatic relations.
• Coordinated a series of impactful meetings, media relations efforts, and community events, fostering increased engagement and positive exposure for the embassy.
• Achieved operational efficiency by streamlining the development and design processes for digital, web, and print promotional materials, contributing to a more polished and effective communication strategy.

Yellowstone National Park, The USA

• Guided tourist groups, informed about safety rules, and responded promptly to customer queries.

Master Of Science - Ms, Strategic Communications

Knowledge and skills acquired in the programme: -Deep understanding of the legal framework governing European integration; -Analysis and.

Bachelor'S Degree, International Relations And Affairs, 3.91/ 4.00 Gpa

Activities and Societies: Debate Club, MUN Club, Communication Club, and Charity ClubWith its rigorous curricula, diverse student body and.

Exchange Studies, International And European Studies

Activities and Societies: Exchange SemesterThe Faculty of International and European Studies of the National University of Public Service.