With both enterprise and start-up experience, I decided to share my knowledge as a fractional Head of Marketing/ CMO, providing affordable expertise and innovative marketing strategies when and where required. Adaptable and energetic, I love working with essential technologies that transform the user experience, understanding the customer first, and transforming technology into compelling reasons to buy through relatable storytelling and integrated marketing programs with quantifiable results. My approach is based on enabling a business to focus on developing their customer journey to build loyalty, advocacy and value in relationships, encouraging organic growth by repeat business and recommendation.Active across b2b sectors, with companies ranging from emerging businesses through to well-established PLCs, I work with clients to understand their business, define their unique challenges and opportunities for growth, whilst establishing clear and measurable objectives. Usually, I start an engagement with an articulation of a company’s mission, vision and value proposition. From that point I’m able to create a compelling messaging matrix and develop a company story that’s relatable and engaging. I'm particularly focused on creating references, testimonials and case studies to support any story narrative. In my long career, they continue to outperform other content and are clearly the most effective marketing assets to support any kind of lead generation strategy. An Oxford graduate, with an MA in PR and as a Chartered Marketer, I have over 25 years’ experience both in-house and agency side. I work alongside business leaders, department heads and company owners across a wide range of b2b sectors. I love what I do and as such strive to forge long-lasting relationships with my clients.Though a consultant, I work with a best of breed team of freelancers and agencies I trust. With an award-winning network of creatives, developers and digital marketers I can provide compelling digital content to support sales and ultimately generate revenue for your company.If you would like to learn more please contact me for a free consultation to discuss how I can help your company thrive, please get in touch.Digital Marketing - ERP Marketing – Tech Marketing - Enterprise Software Marketing - Creative Lead Generation - - Interim CMO Experience - - Vendor Marketing/Co-Funded Marketing - - Managing Marketing Budgets - Content Marketing - P&L Management – Excellent Copywriting Skills - Campaign Management with significant ROI - Social Media – sales enablement -