Tell me, how does this question makes you feel ➡️ What’s for dinner?! 🍽️ Did you cringe? Deciding what to watch feels painfully similar as the media landscape has evolved and become more fragmented. My mission - solve that problem by making the whole ecosystem work harder to get viewers the content they love. The future of TV is personalized! 📺My superpowers to drive #contentdiscovery across platforms include:✨Scheduling✨Curation✨Merchandising ✨Acquisitions✨Partnerships ✨Long-Range Planning✨Competitive Analysis & Insights ➡️Track record overseeing top 10 networks in prime for W25-54 including HGTV & ID and building these genres across discovery+ and Max.Here’s how I get results and lead teams:✔️I’m an ADVOCATE for the audience. Consumers have the power! I drive engagement and subscriber acquisition through championing familiar IP and strategic spin-offs, stunts, show titles, merchandising, human curation, internal/external partnerships, and of course ALGORITHMS. 🤖 Love the bots and product innovation! ✔️I’m the SPARK getting all teams to move in sync. No one likes working from a blank page. I may not write the outline of a show, but I write the outline of the network/brand. Then I shop the plan around to all the depts to make it stronger. Cross-functional collaboration is my middle name. ✔️I am a GROWTH ENGINE steering through industry headwinds by optimizing content budgets for peak performance and revenue generation. ✔️At times, I’m a BAD GUY. The truth is when the numbers don't add up, shows get canceled. This is a business of failures. But being good at my job means, I can balance out the long-range plan with content that exceeds ROI and content that is on the bubble (and deserves another chance). I can be a HERO too. ✔️I’m a TRANSLATOR and STORYTELLER. I make hard data and MBA-speak easy for creatives and vice versa. When tough calls need to be made, this ensures everyone understands WHY. I value transparency in decision-making. ✔️I’m a QUEEN OF EFFICIENCY. Having easy-to-follow processes and establishing standards is critical to communication. Remember folks, good information in, gets good information out. ✔️I’m a FAN. My favorite show of all time is Schitt’s Creek, but I could go on and on!✔️I’m FLEXIBLE & FUTURE-FORWARD. Colleagues often joke that my next tattoo should be "subject to change," reflecting my commitment to adapting in the face of new information.I’m currently #opentowork including consulting gigs. Please reach out to connect sara.ph.burns@gmail.com.