Sara Kirstine Callesen Email & Phone Number

Syddanmark, Danmark

Having a blast building engaging hands-on STEAM learning experiences, combining LEGO bricks and curriculum-based activities.

Hamburg

As a part of our Customer platform, I’m mainly responsible for carrying out user research and ensuring that the development of our digital products always stays user-centred and provides real value for our customers worldwide.Through continuous discoveries, I'm involved in every step of the development process, carrying out everything from market research, user interviews, user journeys and usability testing. As a product designer, I'm further responsible for bringing these insights into the design process. Here I play a big part in the conceptual work, of course with a special focus on UX factors and strategy.

Central Region, Denmark

At Visiolink I was responsible for organizing and facilitating co-creation workshops with a number of Danish media houses, in order to develop a roadmap for the future e-newspaper.From this, I also created a number of recommendations for how Visiolink can continue to use the workshop format as a mean to include their customers in the development process and the different phases inherent in this.

Aarhus, Denmark

Mapping of the young film talents' experience at the four Danish film workshops and their websites, in order to develop a digital vision and strategy, including the establishment of a new and united digital universe.My work includes preparation, execution and processing of qualitative interviews, including the development of interview guides, conducting interviews, analyzing and synthesizing findings in a final report, as well as participating in ongoing ideation on possible solutions and ideas from these.

Central Region, Denmark

At SlaterConsult I worked on the development of a targeted marketing and lead generation strategy.I was responsible for the strategy's digital part, including preparation of SEO, conducting usability analysis and UX test of a new website and creating optimization proposals for this.Furthermore, I was primus motor on the organization and facilitation of a co-creation workshop with the company - in order to optimize parts of their communication strategy.I was also involved in campaign planning and execution, the development of a communication strategy, lead management and market and customer analysis.In this project, I have particularly strengthened my skills in project planning and project management, as well as interdisciplinary teamwork. I have focused on exploring how different professional fields and practices can complement each other, in new and meaningful ways.

Central Region, Denmark

Based on my work on an initial case study, I was selected for Lead The Talent's 12-week intensive talent development program 'High Potentials'.During this period, I worked on a real case project at SlaterConsult, where I helped develop a targeted marketing and lead strategy.Alongside this, I was actively taught and trained in design thinking and problem-solving. This was supported by solving minor cases at different companies, including Godsbanen in Aarhus, Terma and Region Midtjylland. Through this, I've especially enhanced my competencies in: - Defining a company's focus and specific challenges- Ideation and concept development, including developing early and simple prototypes - Presenting data and solutions in a short and precise manner

Aarhus

Organization and facilitation of workshops on tools for customer and user understanding, including the development and actual use of personas, user scenarios and customer journeys. Execution of user research, eg. in relation to coverage of target groups and user needs, both in relation to the optimization of existing products and for the development of new products. Ideation and concept development from the early, diffuse idea to a final and specific concept. Planning and execution of usability tests, including preparation of prototypes and wireframes, as well as creating final recommendations and solution proposals for the individual cases.

Silkeborg

UsabilityPreparation of interactive prototypes and usability tests.Observation and evaluation of tests as well as giving recommendations for further development.Also involved in the development of an internal tool for usability testing, including the development of a user guide for the tool and for usability testing in the company.Research and development of personasFurther development of the company's personas, in order to improve the understandability and effectiveness of these.Furthermore, involved in the development of a framework for screening people against these personas, when participating in a usability test. This included the development of a basic interview guide, that could divide and verify the different types. Internship reportAn in-depth analysis of the development and use of personas as a method in user-centred design. The purpose was to assess the possibilities and limitations of the method with the aim of optimizing the future use and full implementation of the method at Bankdata.

Aarhus

Sales, customer care -and guidance in frontline and anti-churn.

Master Of Science (Msc), Cand.It, Digital Design

The Master's program in Digital Design focuses on interactive digital technologies and their context, culture and aesthetics..

Bachelor Of Arts (B.A.), Digital Design - It, Aesthetics And Interaction

The Bachelor's program in Digital Design combines analysis, criticism and construction of interactive digital media with a focus.

Media Graphics, First Year Foundational Course

Classes in graphical design, typography and image processing, including Photoshop, Illustrator and InDesign. Planning of graphic.

School For Music And Art, Visual Art And Sculpture

February - December 2007. Foundational and advanced courses in classical drawing, sketching, chromatology, design and material.

Gcse, Linguistic Direction