Implement training programs for customer service representatives that integrated sales strategies to boost client engagement and revenue growth.Deliver proactive insights on market trends and product innovations, shaping client marketing strategies to maximize ROI.Act as a community liaison, fostering relationships with WISE and LGBTQ Chambers of Commerce, enhancing company visibility and influence.

Blue Star Graphics & Design is the internal promotional premium division of the Dallas Cowboys. We work with sponsors and the NFL to provide co-branded products that elevate the fan experience. Highlights of my position: • Increased sales by managing four key accounts valued at $2M while utilizing sales practices requiring excellent communication, brand management and negotiating externally from the corporation. • Exceeded sales goals by 78% in 2022 by cross-selling product outside the sports market; 2022 individual sales made up 44% of the overall division sales with a margin average three points above requirement.• Grew largest account by 26% which helped them win Region of the Year with distributor participation.• Expanded market base by evaluating new clients and growing sales within the 80/20 rule.• Increased bottom line profitability with volume discount purchases across multiple sponsors.• Led Insides Sales department growing from six employees to 46 across four vertical markets in four years and contributing over $6.3M in revenue.• Streamlined production processes and NFL royalty reporting with resulting efficiencies of $430K in savings.

Accountable for prospecting and sales as well as negotiating licensing agreements.• Increased sales in a down economy by $700K by offering sophisticated manufacturing solutions.• Prospected new accounts while increasing sales by 30% with existing customers using extended offerings.• Created an 8% increase in Sales by organizing the company’s Minority Owned Business certification (MWBE) and attending networking functions.• Negotiated a national licensing agreement of a patented headwear concept opening retail distribution. • Led a USA Made indicatives program, adopted by Harpo Entertainment, Valero, and Ralph Lauren.• Launched a new web site and implemented e-commerce sales strategies. • Increased sales in existing customer base and renewed dead accounts through extended product offerings.

Served as marketing director for a Start- up licensing, marketing, and advertising specialty firm. • Developed client’s corporate identity and market strategies.• Managed customer retention, employee incentive and safety programs.• Prepared marketing/media blitz and sold sponsorships for television and radio.• Increased story traffic by 13% by building gift with purchase programs for a national retailer.• Improved lead generation efforts by 11% by attending industry conferences, telemarketing, and prospecting.• Organized and drove book sales for Autism Awareness.