One of the top 100 companies in the global cosmetics industry. Consolidated group turnover €245M, 2,400 employees, 5 manufacturing centers, 11 brands, +100 countries served. • Collaborated in the management of long-term strategic and day-to-day activities of two hair care brands, Alta Moda è… (€49M) and Il Salone Milano (€5M).• Conducted revision of the Brand Identity, rationalizing the values to define a clear, distinctive and relevant identity for consumers. Work translated into a brand passport and guidelines to be applied in the communication of new projects.• Created Communication Strategy for brand campaigns and product launch campaigns to reinforce Brand Awareness, consolidate Global Image, attract new prospects, strengthen the relationship with consumers and push novelties. Channel focus: web, social media and point of sales.• Analyzed future market trends, competition and sales target to define Marketing Plans. • Developed new product lines, from the concept to the development of naming, packaging, graphic design, market positioning, promotional materials, presentations, definition of target price and price list.• Collaborated with cross functional teams to ensure implementation of requested product features.• Provided internal communication about new product features and benefits, including sales training to ensure a consistent message was applied across worldwide sales teams.• Monitored and analyzed sales trends on new product launches on assigned territories (Latin America, Europe, Saudi Arabia, China). Harmonized product portfolio and renewed the offer of the branches.• Actively supported the launch of the brand Il Salone Milano in the Brazilian market.• Constant dialogue with branches managers, sales manager and distributors to monitor needs of local markets.• Occasionally travelled to get to know the local markets.• Successfully organized the stand at Cosmoprof fair in Bologna, showcasing the company's new products and expertise.

• Coordinated all the departments involved in the industrialization of new products for the brand Alfaparf Milano (€140M): R&D, Graphic, Packaging, Technical departments; Quality Control, Procurement, Planning and Controlling.• Achieved corporate objectives, in terms of margin and timing of new product launches, through the weighting of product competitive leverages. • PDBrief drafting.• Supported R&D and implemented new products tests.• Produced sales analysis reports.• Coordinated packs and graphics development and wrote new products labels.• Developed materials for technical support (technical leaflets, step by step, color chart, etc.).• Participated in BOMs drawing up.• Ensured the cross-checking of legal issues.• Completed purchasing requests and sample requirements in SAP.

Worker at the Motorcycle Assembly Department.

Occasional performance.