Sara Cation Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Strategize and execute campaigns across various channels (social, in store, radio, out of home, print, web and flyer) • Sole in-house copywriter on a team that outputs 100+ projects per year with 20+ projects across seven banners on the go at any given time• Collaborate with designers and videographers to produce impactful content • Work cohesively in tandem with multiple stakeholders, agencies and partners• Maintain consistency, accuracy and brand identity across seven banners and multiple platforms • Clients: Sobeys, Pet Valu, Subaru, Mazda, Home Depot, Home Hardware, Eastlink, TD Bank, The Brick

Toronto, Canada

• RBC Wealth Management: Write compelling social media posts promoting videos, podcasts, financial literacy campaigns and highlighting corporate social responsibility, community impact and DE&I • Canadian publications: Contribute compelling editorial and advertorial content to Canada’s top titles (including MoneySense, RateHub, Chatelaine, Toronto Life, Reader’s Digest, Best Health and CAA Magazine) on subjects ranging from finance and fitness to travel and lifestyle• InfoTech Research Group: Collaborated with subject matter experts to develop the content strategy for the consulting arm of an IT advisory firm (built their website, launched internal newsletter and developed templates for external marketing collateral), distilling technical language into sales-focused content• CSA Group: Produced technical factsheets, translating complex ideas into plain language

Toronto, Canada

• Executed compelling content from ideation to publication to the high standards of two of Canada’s most trusted brands; in 2018, Canadian Living was ranked Canada’s #1 most-read English magazine, and Style at Home was ranked #5 (source: Vividata) • Launched and oversaw successful finance columns for both magazines (Canadian Living’s Money Sense and Style at Home’s Dollars & Sense) • Interviewed and profiled industry experts from finance and medicine, arts and entertainment, décor and relationships• Played a fundamental role in the 2017 relaunch of Canadian Living, helping redefine the magazine’s voice and editorial direction, resulting in an increased readership of 3.1 million per issue (source: Vividata) • Confidently met strict competing deadlines while producing 26 issues per year, plus special projects• Employed SEO strategies to optimize online extensions of printed media • Expanded and managed pool of and content creators; coached junior writers• Championed brand identity in promotional and marketing copy• Collaborated with key advertisers to authentically connect their message with our readership

Toronto, Canada Area

• Produced features and major packages from assignment to publication; wrote two to four features per month • Wrote advertorials for major sales campaigns, effectively aligning our voice with clients’ brand identity • Defined and maintained fact-checking process, ensuring quality control among our pool of freelancers • Managed pool of writers and content creators• Liaised with web team to produce multi-platform content driving readership and web traffic

Toronto, Canada Area

• Handled columns and short-form home features from assignment to publication• Represented magazine at various events and home/décor shows• Proofread magazine before going to press• Oversaw production of iPad edition, redeveloping and amplifying existing content to suit our interactive edition• Handle iPad editorial process, from brainstorming, planning and producing content to proofreading• Point of contact between web and editorial teams• Attend events and conduct designer or expert interviews for the magazine

Toronto, Canada Area

• Fact checked, wrote sidebars, conducted photo research, blogged and performed administrative duties

Toronto

• Spearheaded successful marketing projects including major contests, advertorials and subscription drives• Developed and maintained robust client base for ad sales • Wrote compelling articles and display copy• Oversaw features and columns, conducted image research• Planned pagination

Bangkok Metropolitan Area, Thailand

• Selected and edited stories and imaged from major newswires to curate content for expats and business travellers in Bangkok • Handled International News, Markets and Op-Ed sections• Wrote hotel reviews for business travellers

Bachelor Of Arts (B.A.) Hons., Classical, Ancient Mediterranean And Near Eastern Studies And Archaeology

Book And Magazine Publishing