Oversee the email team responsible for strategizing, designing and executing campaigns in Marketing Cloud and Pardot for North American business units.

Managed team of two, responsible for the setup and execution of Higher Education and K12 email campaigns for stakeholders in the US and Canada.

Managed customer segmentation, email deployments and post-campaign reporting in Responsys for internal stakeholders.

Hired to manage lead generation email campaigns across multiple publications within the Reed Business portfolio. Worked directly with inside sales to setup and manage a lead generation email calendar across all publicationsPlanned email campaign strategy to hit goals while also maintaining list health, created HTML templates and executed all deploymentsMonitored performance of programs to track sales goals, tracked metrics and delivered lead reports to sales reports

Planned, created and deployed all recruitment and reinforcement email campaigns.Was responsible for all direct mail, email and telemarketing list strategies using internal CRM database.Traveled to conferences each month and worked onsite in a client and customer facing role.

Assisted in, and then became responsible for, all event direct mail, email and telemarketing campaigns.Worked directly with internal studio and conference partners on creative for promotions and onsite materials.Traveled to conferences several times a year and worked onsite in a customer facing role.