Sara Classen Email & Phone Number

New York, Ny

New York, Ny

Events are central to building BrainPOP’s brand and driving rich conversations with clients and prospects. I am committed to helping clients understand our purpose, our values, and how we’ll deliver value to them in the future. I design each event to create a unique experience that brings these critical elements of our brand to life.• Design, create and execute BrainPOP’s presence at industry trade shows, conferences, and third-party events• Manage onsite execution of events, as well as post-event, follow up, along with researching new conferences and event opportunities• Identify the goals and objectives for lead generation, brand awareness, and customer/partner engagement• Develop corporate event standards and best practices with all teams that attend events• Partner with stakeholders to design and execute client events based on requirements, audience, and objectives• Manage internal and external communication around events and conferences• Negotiate contracts for tradeshows, hotels, conference centers, restaurants, suites, local venues, and various types of suppliers• Work closely with our Growth team to assess new ways to drive interest at events by leveraging event advertising, targeted lists, and other creative opportunities to get out there• Prepare event budgets, negotiate with vendors and ensure timely payments and reconciliations

New York, New York

I was responsible for the design, coordination, and execution of conferences, events, and tradeshows for the ADDF. l ensured events were successful and cost-effective. Above all, I was a project manager who brought fresh ideas and has exceptional organizational skills—never leaving anything about an event to chance.• Build, manage and fully execute the strategy for external events including tradeshows, sponsorships, hosted customer events, industry dinners, and occasional internal events• Lead all aspects of event coordination, logistics, production, and execution from pre-planning through the wrap-up phases including but not limited to: - Venue search, site visits and selection to vet their appropriateness for every event - Source, negotiate and manage third-party vendor relationships - Run of show creation and updates to onsite vendors and teams - Speaker and attendee management - Menu selection, food, and beverage service - List pulls, invitation process, RSVP tracking - Guest lists and seating - Audio/visual - Participant travel including handling VIPs and allocate any venue upgrades to them (room upgrades, complimentary room deliveries) - Event data management and reporting• Prepare and manage event budget and invoices and provide budget updates and reports to senior management. Work with Finance and Administration team to reconcile the end of event invoices. Create annual event budgets and seek approval from senior leadership• Manage and source conference sponsorship and coordinate with sponsors and exhibitors to make sure they receive all their benefits. Provide post-meeting reports to sponsors and senior leadership• Supervise other volunteer conference staff and provide on-site management which includes managing the registration system and being the front-facing representative during an event• Assist Communications team on the design of marketing materials and complying with our brand guidelines

Washington D.C. Metro Area

I lead the administration of the development and continual growth of the NHMA Membership Program. I was responsible for the execution of the foundation’s annual national conference, board meetings, awards dinner, congressional briefings, and one-day regional events, which served to empower Hispanic physicians who led efforts to improve the health of Hispanic and other underserved populations.• Reported at biannual board meetings, updates on membership numbers and event forecasts• Managed all aspects of the foundation’s annual national conference, board meetings, awards dinner, congressional briefings, and one-day regional events• Manage room layout, set-up, equipment requirements, and food and beverage orders• Supervised five interns and managed membership databases and coordinated membership committee involvement• Administrative support including but not limited to scheduling, phone coverage, correspondence, expense management, filing, and travel coordination• Source, negotiate, and manage vendor relationship with a wide range of suppliers• Contact person for hotel correspondence and selected food and beverage menus• Managed an office move and build-out of new spaces and coordinated with several vendors to streamline move and ensure everything was in place when employees came in