Sara Cook Email and Phone Number

- Developed and launched the company's first lead scoring model for inbound prospects, coupled with data-driven acquisition strategies that increased sales qualified lead generation by 65%.- Identified gaps in the funnel to create powerful content for sales enablement, and enable customer success teams to increase retention rates with case studies, downloads, blogs, etc. - Adopted and embraced AI and ChatGPT4 to create custom GPTs for content creation and landing page development, resulting in maximized output and a $40k annual cost savings on external resources. - Optimized paid media placements and messaging to: decrease CPL from $350 to $150 and increase paid channel lead generation by 250%. - Led omnichannel go-to-market campaigns for new SaaS products, custom features, and integrations. - Refined brand positioning and unique selling points throughout various channels, increasing meetings booked from inbound channels by 57%. - Developed relationships with other technology vendors to increase awareness across industries and create offerings for mutual prospects/clients found in Crossbeam. - Provided guidance, professional development and strategic support directly to the larger marketing team, and across departments.

** Interim Head of Marketing, started Aug 2022 **

- Craft and lead multi-channel marketing strategies and campaigns - Manage and collaborate with a team of creatives, analysts, SDRs and AEs- Ownership of lead scoring systems, lifecycle management and inbound lead passing- Increase Inbound Pipeline- Manage paid media and third party vendors - Develop budgets, provide ROI reports, track and optimize spend for all inbound channel marketing - Setting, monitoring and reporting on team goals - Provide governance over marketing operations and best practices

- Develop and document Marketing Operations and Best Practices - Marketing automation and lifecycle email marketing - User Behavior-Based nurture workflows and lead scoring - Project manage go-to-market campaigns, multi-channel content campaigns, and website optimizations - Provide deep analysis on channel performance: AOV, sessions, revenue, conversion rate and reach - Coordinate and assist Marketing Coordinator in local dominant sectors: teaching and applying data informed strategies and tactics

Manage the marketing strategy and execution for two leading eCommerce brands - Increase lead generation and conversion month over month. - Create lead nurture flows to move leads through the funnel and segment messaging based on where they are in their journey. Increased lifecycle conversion rate from 4% to 10%. - Conceptualize and lead go-to-market campaigns for new products or new state offerings. - Launched a referral program, increasing incremental revenue by $1M in the firstyear.Responsible for optimizing purchase journey and user experience - Project manage platform and web migrations. - Partner with product and sales teams and provide marketing best practices and expertise to complete projects effectively and efficiently. - Identify and define target audience personas to fuel web copy and customer needs.Manage coordinators, vendors and contractors - Lead a team of coordinators to execute email marketing campaigns. - Contract development and management for vendors and agencies.

• Acted as lead contact and brand strategist for multiple client accounts in various B2B and B2C industries. • Produced strategy documents for an array of client and internal projects. Including, but not limited to, mobile app and web development, branding and identity, content strategy, analytics and AdWords campaigns.• Played a vital role in Paradigm’s business development efforts by revising and rewriting the various proposal templates by project needs. • Produced, optimized and published blogs for both clients and Paradigm that adhered to Google’s search algorithm. Ultimately, increasing traffic to clients’ and Paradigm’s website. • Strategized and produced copy for landing page and banner ad campaigns. • Was featured as a key speaker at multiple St. Louis Makes’ manufacturing networking and digital selling events.• Reviewed Google analytics and AdWords and provided monthly reports for analyzing and optimizing the data. • Acted as lead strategist for multiple digital marketing tactics: Geo-fencing, interactive maps, whiteboard animation videos, etc. • Managed creative, developer, and technology teams in order to meet deadlines and provide optimal final products: redeveloped websites, mobile apps and banners, landing page development, content strategy and copywriting, etc.

• Manage outbound email campaigns from development to deployment for multiple B2B and B2C prospect lists for various clients and Studio/D. Review open and CTR rates in order to create reports for interpretation to optimize future sends. Ensure CAN-SPAM requirements are integrated. • Increased open and CTR rates by 10-15% by A/B testing of subject lines, templates, color schemes, copy, etc. • Manage multiple social media channels for various clients and Studio/D: Facebook, Instagram, Twitter, LinkedIn, Pinterest. Develop and create campaigns to increase clicks to landing pages, sign up email lists, etc. • Monitor performance on search marketing campaign and placement performances. Provide metric reporting, ROI analysis, project prioritization, and project status reports for all SEM and SEO activities. • Provide content for Studio/D and client blogs, landing pages, online campaigns, etc. Review analytics and industry trends to determine SEO and SEM for copy. • Assisted in growing clicks to “call to action” landing page by 25,000, increasing social media following by 30,000. • As Traffic Manager: develop, create, and manage job tracker system assuring project timelines are followed. • Manage and edit client and Studio/D websites through WordPress. • Assisted in creating and deploying unique advertising campaigns proven successful in positioning the client with competitive distinction

• Develop, manage and deploy all outbound email campaigns to multiple B2B and B2C customer and prospect lists. Create and interpret reporting in order to optimize future sends. • Using KPIs and metrics, create segmentation strategies as well as A/B tests of email subject lines, content, images and offers to drive higher open and click-through rates.• Gathering industry best practices. Assuring legal requirements, such as CAN-SPAM are integrated.• Develop, create and manage social media campaigns (Facebook, Instagram, Twitter, Snapchat, Yelp) to entice users to click to landing pages and sign up email lists, order online, leave reviews, etc. Review analytics, optimize, and present insights to ownership. • Collaborate with owner to implement corporate business strategies and new menu concepts• Design promotional signs and placements; ensuring brand standards are upheld.• Present and sell café accommodations and event space as well as off-site services. During high traffic and peak hours, participate in the house café by managing, expediting, customer service, and providing barista duties.

• Assisted nurse practitioners, medical doctors, and other various health care professionals in making final decision on patients’ pharmaceutical regimen based off their controlled symptoms and insurance policies.• Provided pharmaceutical and insurance related knowledge to patients under Medicare Part D in the states of Tennessee and New York. Assisted in obtaining pharmaceutical prior authorizations for patients.• Designed and implemented a call center script to neutralize patient complaints. Calmed distressed callers, managed conflicts and challenging situations, repaired trust, and located resources for problem resolution.• Trained new hire pharmacy technicians in pharmacology and customer service so that new CPhT (certified pharmacy technicians) in order to neutralize patient complaints and distress. • Studied and implemented guidelines listed under the United Health Care Act.• Assisted local and chain brand pharmacies of New York with patient distress—working to obtain the appropriate pharmaceutical regimen for patient. • Gained vast knowledge of various medical sig codes, medications, and state to insurance guidelines.• Worked closely with supervising CPhT on special assigned projects, reviewed and revised email correspondence, and created an open channel of communication for supervisors to technicians.